Class of 2013
Need to be able to assess the market and the customers’ mood
Understand-product you are selling online is really in demand or
Widest portfolio in beverage industry comprising of 3300
Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums
up, Minute Maid, Nimbu fresh, Nested iced tea etc.
pricing is done according to the market and geographic segment
By assessing what people can spend for some products,
based on the competitors pricing
Pepsi is the direct competitor to coke.
is available all over the world
effective distribution network of coke has almost eroded the small
and middle level players in the market
even the rural market by extensive distribution and have eroded the
market share of Bovonto, Kalimark etc.
invests billions of dollars a year in advertising and promotions
maintain its position of industry leadership against rival Pepsi
spends a good portion of its ad budget on television advertising
Magazine ads, online and social media have also been used as media
promotions at the store are used to drive revenue during slow periods.
Number of consumer .
1st distinction of the product
Easily identified by its looks
Coca cola ;s logo is sufficient for this
‘Cola Cola’ favour in the soft drink
is only provided by coca cola