Measurement aspect of brand equity

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Measurement aspect of Brand Equity

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Measurement aspect of brand equity

  1. 1.  A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
  2. 2.  For costumer  For manufacturer Identification of source Risk reducer  Identification Cost reducer  Legally protecting unique Promise ,bond or patch feature with product  Quality satisfaction Signal of quality  Endowing products  Competitive advantage
  3. 3. 1. Brand Asset Valuator 2. Brandz Differentiation Energy Relevance Esteem Knowledge
  4. 4. 3. Brand resonance model
  5. 5.  Firm Level Product Level Consumer Level

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