How Ecomantra helps hotels, tourism operators, tourism boards increase revenues and guest happiness
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How Ecomantra helps hotels, tourism operators, tourism boards increase revenues and guest happiness

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1. As a Marketing Partner ...

1. As a Marketing Partner
Ecomantra ‘Represents’ Special Places to Stay. Since it is the oldest experiential travel company in India that also owns & operates camps & resorts, it has over 50,000 guests that continuously seeks unique holidays across the world. Its ‘Represent’ division now seek partnership with iconic hotels, resorts, lodges and home stays across the world as their Travel Representation partner in India. Premium special places to stay will reach their target audience of high paying discerning travellers faster, cheaper & more effectively.

This will create exclusive marketing revenue channels and up selling and cross selling opportunities for Ecomantra’s existing guests and channel partners. partner.

2. As a Adventure Partner
Ecomantra Nature Adventures designs, operate and market unique experiences including day trips, adventures & activities, and experiential learning programs for its partner hotels & resorts.
These ‘experiences’ creates higher engagement for guests and increases occupancy & revenues of the hotelier partner.

3. As a DMC
Ecomantra as a DMC designs and delivers speciality travel products to international tour operators seeking unique, experiential and responsible travel itineraries in India
Here we provide complete Destination Management Services including ground handling, experiential travel, guides and gear etc. to responsible tour operators

More in: Travel , Business
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  • 1. Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd TOURISM BOARDSTOUR OPERATORS For Travel Trade HOTELIERS
  • 2. Enriching holidays with something for everyone Experiential Travel Established 13 years ago in the year 2000 AD, Ecomantra is the oldest experiential travel company in India that creates enriching holidays with something for everyone. 50,000+ Guests Over 35000 travellers and 15000 students from more than 150+ institutions have enjoyed their first experiential travel experience with Ecomantra. Fully Insured We are the only company in India, whose guests both Indian and Foreigners are insured on more than 55 adventure activities. Pioneered Experiential Lodges We run the oldest continuously operating camps in Maharashtra with the largest guest base of 50,000. Across the World Ecomantra runs its own experiential lodges, and represents experiential resorts, camps, home stays and resorts across the world. Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd
  • 3. - We dedicate independent resources to your hotels including - Dedicated Micro Website - Dedicated Travel specialist per participating hotel with your own telephone lines - Dedicated PR, Branding & Communication Channel - Direct Marketing Channels of 3 Trade Fair, 1 Road Show - Marketing & Communication to over 50000 guests per year Ecomantra ‘Represents’ Special Places to Stay. Since it is the oldest experiential travel company in India that also owns & operates camps & resorts, it has over 50,000 guests that continuously seeks unique holidays across the world. Its ‘Represent’ division now seek partnership with iconic hotels, resorts, lodges and home stays across the world as their Travel Representation partner in India. Premium special places to stay will reach their target audience of high paying discerning travellers faster, cheaper & more effectively. Ecomantra Nature Adventures PLC Suite 501, Skyline Epitome, Kirol Lane, West Vidyavihar Mumbai 400 086. Maharashtra. INDIA T: 9122.6128 0100 E: represent@ecomantra.com W: www.ecomantra.com Reach Experiential Luxury Travellers in India y o u r h o t e l s & Dedicated Travel SpecialistsDedicated Office Dedicated Ad & PR Channel Marketing Experiential Travel Represent Why Ecomantra? Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd
  • 4. - Whats the ROI? Here we work with you on a fixed annual fee and a project cost based on yield expected from India market. Typically the representation fee can be - $xxx X Star Category per room per year for non Indian accommodations i.e. A 100 room 5 Star resort will cost $xxx X 5 = $xxx X 100 rooms = $xxxxx per year OR - Total Room Target X xx% of ARR X Room Sales Target in the 1st year (xx% in the 2nd year & xx% in the 3rd year) - Our annual ROI target - This depends upon ARR and the nos of rooms in the hotel. Typically it is between x to x% of total room nights or xxx to xxx room nights depending upon ARR in the 1st year (xxxxxxxx in 3 years) - For exact target numbers, lets meet and understand your target guest profile and know what should be the annual Ecomantra sales target . Based on the sales target along with hotel profile including its destination, accessibility, tariff, ARR, team strength, total numbers of room we will submit you a ROI plan - *If exclusivity is territorial For instance it is just Maharashtra alone, the target room night reduces to 1/4th of what is indicated above The Sales & Marketing Channels Ecomantra markets your hotel, resorts, camps and home stays on multiple sales and marketing channels to reach the right target audience effectively. These are PR Channel B2B & Institutional Marketing - ‘events’ by Ecomantra division is a independent profit centre with a dedicated sales eco sytem of pre sales and sales managers - ‘events’ will soon have a dedicated website to quickly guide its institutional guests - B2B Channel Development & Training at Ecomantra’s Mumbai travel lounge, which has seating capacity of 20 partners. Larger team and sales partners of up to 150 are trained at Ecomantra’s own training centre at its camp and beach resorts - Personal Meetings by Travel Specialists with B2B Travel partners and over 200 corporate and institutions per year - Quarterly road shows and monthly day trips programs that are attended by over 2000 guests B2C Marketing Channel Ecomantra owns and operates its own eco camps and resorts and services over 20000 guests a year. This presents a tremendous cross selling opportunity. - Your property features on Ecomantra itineraries and Print campaigns Flyer that are distributed to over 20000 guests per year who visit our resorts besides being couriered to over xxxxx guests - Over the Telephone Marketing to over xxxxx existing guests per year - Complimentary Travel Lounge Access to Ecomantra Travel Club ‘etc.‘members and influence guests - Your property features on our experiential and mainstream OTA’s, multiple thematic travel sites that has over 15000 likes and are visited by over xxxxx travellers per month - Ecomantra Fortnightly Newsletters is sent to over xxxxx past guests - Your property is proactively sold using field / phone sales by a dedicated travel specialists using dedicated to your property phone lines to over 15000 existing guests per year Result Oriented Representation Ecomantra Mumbai Ecomantra Work Space Ecomantra Travel Marketing Experiential Travel Represent Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd
  • 5. - REPRESENTATION SERVICES I. Whom Do We Represent No matter what type of travel related business you are in, the need to extend sales into new markets, reduce operational costs and ensure brand continuity and success remain constant. Ecomantra is able to translate your business goals into reality. Initially, we work with you to understand your sales strategy, opportunities and challenges, develop a tactical level sales plan with the selected markets to meet your sales goals. - Hotel Representation Our primary goal is to help hoteliers develop their brand presence across international markets. We apply cost effective and efficient strategies for pure sales representation and brand development. - Destination Management Company (DMC) Representation Ecomantra provides tailor made marketing representation services for DMCs. With an in- depth knowledge of the local travel trade and a vast database at hand, we offer you our specialized experiential travel services. - Destination Representation Ecomantra represents your Tourism Board in order to build a strong brand identity that can significantly increase awareness, interest and visits. We assist you in translating the destination message to drive greater visitor numbers. Destination marketing covers all aspects of the sales and marketing development cycle covering trade awareness, consumer interest, PR and communications, online marketing, partnership development and sponsorship. II. How do we represent? You can choose between Client Branded Representation for projects requiring 100% dedication or Portfolio Representation for projects requiring a non-dedicated approach depending on specific needs and budgets. - Client Branded Representation We are branded as your company when in front of the customer. You have the same benefit as an internal sales force while eliminating administrative or legal burdens for your organization. We assemble a team to sell your products and services to specialty agents. You gain from having dedicated sales staff represent your company who sell only your products. We use data driven sales tools to arm our sales executives, help them determine who to call, how to deliver a message and how to maximize revenue production. - Portfolio Branded Representation This alternative allows you to introduce your product and services to a broad range of agencies, corporate groups, institutions or other predefined customers and targets. You would join a small mix of other travel companies, which are not competitive in our common sales representative portfolio. COST OF REPRESENTATION? - Client Branded or Portfolio Branded Client Branded Representation costs more since it requires higher dedicated resources versus Portfolio branded. The general rule of thumb is that client branded portfolio will be 40% or more higher than portfolio branded representation - The Star Category & No. Of Rooms The general rule of thumb is U$ xx per star per room per month i.e. a 100 room 5 star will be billed U$ xxxx per month. - The Target Room Nights To Be Sold The general rule of thumb is that anything between x to x% of total room nights or xxx to xxxx room nights depending upon ARR in the 1st year (doubling or perhaps tripling in x years) is par for the course. If the targets are over and above Ecomantra’s expected yield from India market, a higher fee will be billed based on the additional advertising, PR and other marketing charges. - The ARR Of The Hotel Or Resort If the ARR of the property is beyond U$ xx per star i.e. a 4 star property beyond 4 X xx = U$ xxx or a 5 star costing more than U$ xxx than the fee rises proportionately depending upon additional resources required to reach the HNI among the HNI guests. - The Strategic Location of the Property The basic assumption is that the property is situated in a popular tourism destination within 100KM from an international airport. If the travel time to reach is higher or the location is an upcoming or new destination than the fee rises proportionately depending upon additional resources required to market that destination. Whether this additional fee is to be paid by the property of shared by the tourism board needs be discussed Whom do we Represent? Hotels Tourism Boards Tour Operator Marketing Experiential Travel Represent Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd
  • 6. - - MARKETING SERVICES It’s important to us that our campaigns are strategically aligned with your long term goals, as well as short term targets. We look at the big picture, rather than one segment or activity in isolation. We’re quick to spot opportunities and to brief you on issues which might affect your business. Once your strategy is translated into an action plan, we regularly review results against targets. We’re your eyes, ears and brains in the Indian market, not just your mouthpiece. a) When planning a campaign we customise the solution to meet the client’s specific needs. To begin with, we conduct research and analysis to ensure our plans and activities sit on a solid base. b) We develop effective customer segmentation strategies to reflect the market and your business needs supported by dedicated stand alone thematic travel websites on front end. c) Having agreed on a unified communication plan and strategy, we then translate them into an action plan to deliver measurable results. I. Whom Do We Market To - B2C Experiential Travellers Ecomantra is the oldest experiential travel company in India and has over 50000 existing guests. Ecomantra also services over 20000 additional guests in its own experiential resorts every year and thus we have an up selling access to perhaps the largest experiential travel segment in India - B2C Travel Partnerships & Sales Channel Development We target a specific sales channel or a mix of sales channels, ranging from interline, corporate, agency sales (national, corporate, leisure, specialty) to consolidators, and tour operators, and meeting,incentive,group specialists. - B2C Corporate & Mice Markets We offer Seminar and knowledge development and sales blitzes supported by targeted marketing. Being well connected throughout the travel industry, we are able to pull in support from third parties to strengthen a campaign and make your budget stretch further. We have extensive experience in multi-stakeholder campaigns, collaborating with public and private sector partners, including airlines, tour operators and hotels. Besides our relationships with the travel trade, we have in depth experience in institutional buyers including tier-1 corporate and institutions across India II. How Do We Market? - Strategy - Preparation of annual marketing plans and calendar - Marketing Intelligence - competitor analysis - Print advertising and online advertising - campaigns on key travel/news websites - Direct marketing B2B / B2C – email broadcasts - Database management - retail, consumer, MICE - Organising Marketing Events and FAM tours - Respond to trade, media and consumer inquiries on your behalf. In addition, we organize and actively participate in trade shows, seminars and presentations to the travel trade. - Advertising From media planning to execution, we deliver targeted, creative and cost effective advertising campaigns and sales collateral for our clients, both online and offline. We provide a comprehensive information service, primarily to the travel trade and the individual traveler. Due to our regular business interaction with the media, we are able to negotiate excellent advertising rates. - Media Promotion - magazine advertising, press releases and Electronic media ( TV) - Media familiarization tour organization - Production and distribution of newsletters - Database management & Media acquisition. - Copy, design and production of advertising material - DIRECT MARKETING & TELESALES From traditional mailings to e-shots and e- newsletters, Ecomantra’s telesales teams can be utilized to ensure on-going engagement and account development. We provide full services including follow up calls, fulfillment, contact tracking and customer support, depending on your needs. Our well-trained and thoroughly professional teams get your message across effectively and efficiently. Build Your Sales Channels in India Independent Travellers Corporate Travellers Schools & Colleges Marketing Experiential Travel Represent Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd
  • 7. - TEN REASONS WHY ECOMANTRA There are many reasons why you should outsource representation to Ecomantra, but here are our top 10: - Why Ecomantra as your Representative a) We Guarantee Business b) You are ‘Ready to Go Live’ with an India Office c) Enjoy the Existing 50,000+ Guests and over 150+ institutional Client Advantage d) Enjoy the 13+ Years of Ecomantra as a Pioneering Brand in Experiential Travel e) Enjoy the Marketing Network & PR Channel - We Have 360 Degree Marketing & Communication Channels Single-mindedly strategic in everything we do, we offer a wide range of marketing services, from research to partnership marketing and everything in between. a) Communication with guests and travel agents b) Customised and target oriented business development plan that best suits your services c) Design and Delivery of Annual market plans, strategic marketing, communication and PR campaigns & travel agent training modules d) Offices (3 as of now) in Mumbai, Pune and Delhi point of contact for trade and consumer e) Regular communication, email updates, newsletters and information on your product f) Representation at both B2C consumer travel exhibitions and B2B trade fairs g) Organising agents familiarisation tours - We Are India Super Specialist in both Inbound & Outbound If you are looking for sales coverage in the emerging travel market of India than look no further. With its own experiential lodges, Ecomantra is the oldest experiential operator in India and has serviced over 50000 discerning guests till now from over 200 institutions - We Are ROI Driven We are value for money and ROI driven and hence offer cost effective representation. - We Are Channel Driven If you require sales focus on a particular channel such as B2C or B2B including, corporate, schools and colleges, Ecomantra has serviced these categories and has direct linkages with both the FIT and GIT sectors - We Are Tactical Driven We offer additional sales focus during a particular time period, the booking periods that matter or the launch of a new product or service - We Only Develop Non Competitive Portfolio Designed to meet specialised market needs, portfolio field travel sales representatives allow you to introduce your product to a broad range of predefined customers. You would join a small mix of other travel companies, which are not competitive in a sales representative portfolio. - We Have Highly Skilled Team Ecomantra has both operational and marketing experience of over a decade. Our own eco resorts and camps are led by highly skilled experiential travel team with many years’ guest facing experience giving us a broad perspective on the experiential travellers needs. - We Have Strong Travel Industry Contacts Our strong reputation and broad experience within the experiential travel industry means our contacts are second to none. We use our high profile to network actively with opinion formers and regularly attend travel industry and media events. - We Do Results-Driven Marketing & Communication Campaigns We are focused on results. Every campaign benefits from: a) Presence – maximizing reach online, offline and through the travel trade b) Profile – raising awareness among consumers and in the travel industry to create a buzz about the destination, product & services c) Performance – increasing volume and sales, as well as maximising yield Why Ecomantra? Here are 10 Reasons Own Camps & Resorts Ecomantra Websites 100+ Team Members Marketing Experiential Travel Represent Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd
  • 8. - Do More, Get More Do More, Get More... To get more, we have to give more and go beyond F&B and good rooms. We will help you give ‘more’ to your guests & keep them happy Ecomantra specialises in doing more and will create and deliver more experiences to your guests. Give more and keep them happy Ecomantra experiences has something for everyone. For the 6 to 76, Ecomantra has something for everyone in the family There is something for everybody. Ecomantra Nature Adventures designs, operate and market unique experiences including day trips, adventures & activities, and experiential learning programs for its partner hotels & resorts. These ‘experiences’ creates higher engagement for guests and increases occupancy & revenues of the hotelier Ecomantra Nature Adventures Pvt. Ltd. Suite 501, Skyline Epitome, Kirol Lane, West Vidyavihar Mumbai 400 086. Maharashtra INDIA T: 9122.6128 0100 E: e&a@ecomantra.com W: www.ecomantra.com Increase Occupancy & Revenues EVENTS 49 adventures Eco workshops 5 learning 18 day trips 18 TYPES OF DAY TRIPS - 7 Local Excursion - 5 Culture Excursion - 3 Urban Adventure 49 ADVENTURES - 11 Wildlife Adventures - 19 Land Adventures - 14 Water Adventures - 5 Aero Adventures 3 TYPES OF ACTIVITIES - 30+ in Creative Nature - 30+ in Amazing Nature - 10+ in Taking Action Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd Life is an Adventure Experiences &Adventures
  • 9. - What do today’s leisure traveller want from their holiday? Today's discerning traveller asks 'What will we do there?' instead of 'What’s the best deal you can give me' and its a tough question to answer for traditional hotels centered around good room & good food alone. The guests want to return back enriched by their travel experiences and just a good room and good food is not good enough anymore. They want more from their holiday. We will deliver ‘more’ to your guests Do you have something for everyone in the family? Today everybody in the family is a decision maker, whether they are 6 or 76 years of age. And they have different tastes in life and different expectations from a holiday. To make these travellers happy, a successful leisure resort requires a bank of quality 30 to 40 different unique experiences to be able to create a truly enriching experience for its guests from all walks of lives. Ecomantra experiences has something for everyone. How does Ecomantra help you increase occupancy & revenues? Ecomantra Nature Adventure was created to service this latent need of why an educated person travels today - to seek real & deeper travel experiences. We deliver fully insured 18+ Day Trips, 49+ Adventures, 70+ Eco Activities and 20+ Experiential Learning programs to partner resort’s guests. We assign 24 X 7 onsite adventure guides and naturalists along with world class adventure gear. Do More, Get More... Do you have more? Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd Life is an Adventure Experiences &Adventures
  • 10. - Destination Management Ecomantra delivers over 200 unique experiences including 18 categories of day trips, 49 eco adventures and more than 70 activities to guests Day Trips are leisurely in nature and are liked by all age groups. While Adventures are for active people seeking an active outdoor experience India Differently by Ecomantra is designed for tour operators whose customers are discerning travellers and love to explore iconic destinations differently Experiential Travel in India Ecomantra as a DMC designs and delivers speciality travel products to international tour operators seeking unique, experiential and responsible travel itineraries in India Here we provide complete Destination Management Services including ground handling, experiential travel, Ecomantra Nature Adventures Pvt. Ltd. Suite 501, Skyline Epitome, Kirol Lane, West Vidyavihar Mumbai 400 086. Maharashtra INDIA T: 9122.6128 0100 E: dmc@ecomantra.com W: www.ecomantra.com 18 TYPES OF DAY TRIPS - Local Excursion - Culture Excursion - Urban Adventure 49 ADVENTURES - Wildlife Adventures - Land Adventures - Water Adventures - ero Adventures 3 TYPES OF ACTIVITIES - Creative Nature - Amazing Nature - Taking Action Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd Be Amazed in India INDIA
  • 11. What do today’s leisure travellers want from their holidays? Today's discerning traveller asks 'What will we do there?' instead of 'What’s the best deal you can give me' and its a tough question to answer for traditional tours centered around good rooms, good food and good guides alone. The guests want to return enriched by their travel experiences and just a good room and good food is not good enough anymore. They want more from their holiday. We will deliver ‘more’ to your guests Do you have something for everyone in the family? Today everybody in the family is a decision maker, whether they are 6 or 76 years of age. And they have different tastes in life and different expectations from a holiday. To make evolved travellers happy, a evolved tour operator requires a evolved destination management company partner. A partner with in- house team, gear and expertise to deliver these unique experiences. Ecomantra experiences have something for everyone How does Ecomantra help you increase guest satisfaction & revenues? Discerning travellers today seeks real and deeper travel experiences. Ecomantra Nature Adventure has over a decade of .experience to service this need We deliver fully insured travel experiences. These includes more than 8 Day Trips, 49 Adventures, 70 Eco Activities and 20 Experiential Learning programs for your guests. We provide you with 24 X 7 onsite adventure guides and naturalists along with best in class gear. Do More, Get More... Destination Management Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd Be Amazed in India INDIA
  • 12. Automobile - Mahindra International, Mahindra Renault Banking - Bank Of America, Citibank, Deutsche Bank, Dhanlaxmi, HSBC, ICICI Bank, IDBI Bank, Standard Chartered Bank, HDFC Bank Consumer - Amway, Unilever, Marico, Colgate Communications - Vodafone, Reliance Consultants - AC Nielsen, Deloitte Consulting, Ernst & Young, Corner- Stone Engineering - Gemini India, Johnson Lifts, RPG Group, Shapoorji Pallonji, Maersk Financial Companies - Citigroup, DSP Merrill Lynch, ICICI Prudential, IL& FS, Reliance Capital, Sundaram BNP Paribas Information Technology - Amdocs, Accenture, Blue Dart, Cap Gemini, Cognizant, T-systems, Hurix Software, Kern Communications, 3-i Infotech, ICICI Onesource, Lenovo, L&T Infotech, TCS, Transworks, Wiper, WNS, Emerson Media - Infomedia India, Percept Holdings – Allied Media, Times NIE Schools - Bombay Cambridge Gurukul, Shishuvan, St. Mary’s Convent, The Navy School And Greenlawns, American Embassy School, Symbiosis, SIS Travel And Tourism - SOTC, Kuoni, Odyssey Travels Non Profits - Dasra, Asha Handicrafts, Exa India And GTZ DO MORE Our Guests Marketing Experiential Travel Represent Life is an Adventure Experiences &Adventures Be Amazed in India INDIA Experiential Content & Marketing ContentEd Ecomantra Nature Adventures PLC Suite 501, Skyline Epitome, Kirol Lane, West Vidyavihar Mumbai 400 086. Maharashtra. INDIA T: 9122.6128 0100 E: represent@ecomantra.com W: www.ecomantra.com