Experiential Marketing as Revenue Channel for Experiential Lodges
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Experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer in a way that the consumer responds to a product offering ...
Experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer in a way that the consumer responds to a product offering based on both emotional and rational response levels.
Experiential marketing taps into that special place within consumers mind that has to do with inspiring thoughts about pleasure and lifestyle by segmenting a product into niche subdivisions based on interests, attitudes, and beliefs. This marketing technique creates an enthusiastic and loyal consumer-base and establishes the brand as a valuable part of the consumer’s everyday life.
By understanding what the consumer is likely to think and feel, it is possible to get an idea of how to steer the customer in a direction that will relate with the product, and entice individuals to act on that impulse to purchase.
In order to engage in experiential marketing, it is necessary to engage as many of the senses as possible. By appealing to all the senses, and making the connection quickly and seamlessly, this approach to the marketing task ensures that businesses can still attract and satisfy the needs and desires of consumers.
The brand promise of adventure is delivered to validate the brand imagery and branding that conjure up feeling of adventure, daydreams of locales and reminders of sensations that are enjoyable to the individual.
When used to create customer experiences of this nature, a sense of rapport between the product and the consumer is established that helps to make the good or service more desirable with each encounter.
Experiential marketing programs allow consumers to become active participants in the brand and its imagery. Well planned and executed experiential marketing programs are very memorable and relevant and results in a positive change in consumer behavior, such as making a purchase and a repeat purchase and attitudes and switch to a brand that delivers its suggested or promised experience
Experiential marketing programs most often are associated with consumer events. Some examples include sampling and live hands-on product demos allowing consumers to touch and use a product rather than just hear or read about it. Taking experiences further, experiential marketing programs may include interesting, fun and relevant activities - both offline and online - to create positive impact.
One of the most powerful way of experiential marketing is by associating the brand with a life style or a mainstream or alternative sports to connect with both a broad or targeted group of consumers. Countless companies and brands have used alternative sports or lifestyle marketing to build positive brand awareness, support retail and sales promotions and gain an overall advantage in their market.
Your Brand Tour or Loyalty Programs, wherein you empower your consumer to experience a ‘Brand Tour’.
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