The Spring Summer Collection

They say history repeats itself. For those of you wanting to know if we’ve done something different with our Origami Spring Summer Collection ‘09, we have bad news. We haven’t. That’s because we haven’t gone from being ‘super creative’ to ‘a-tad-less-super-creative’. True we’ve scaled new rarified creative spheres. But we’re still as creative now, as we were when the Origami bird first flew. This presentation is only a tiny tip of the creative iceberg that we’ve floated over the last couple of months. As for the rest of the iceberg, well, you know what they say about floating icebergs don’t you? The best of our work like a major chunk of the floating mass is still under water, invisible to the naked eye. You only have to look deeper that’s all. Plus, like icebergs, we don’t like to brag! Unveiling the Origami Spring Summer Collection 2009.

Model: Horizon Public School Accessories: Kashmir Apple, Rs. 15/apple Creative Muse: Issac Newton Designers: Ashish D’ Abreo (CD/Copy), Sethu (Art), Shail (Servicing)

Model: Rakabdar/Aira Accessories: Magppie Cutlery, Rs. 2000 for a set of forks; Hot Model, Rs. 25000 for a day’s shoot; Coasters from Catholic Club, Rs. 250 each Creative Muse: Kerala Tourism Designers: Ashish D’ Abreo (CD), Smiju T K (Art), Vinay A Nagaraj (Copy), Shail (Servicing)

Model: Rakabdar Accessories: Magppie Cutlery, Rs. 2000 for a set of forks Creative Muse: Padma Lakshmi, the chef (and model) Designers: Ashish D’ Abreo (CD), Smiju T K (Art), Vinay A Nagaraj (Copy), Shail (Servicing)

Model: Value Design Build Accessories: United Colors Of Benetton Tee-Shirt, Rs. 900, Burberry TGIR badge, Rs. 650 Creative Muse: Salman Khan (sans the tee) Designers: Ashish D’ Abreo (CD/Copy), Anup Prabhu (Art), Vinod (Servicing)

Model: Value Design Build Accessories: Staples Black Board, Rs. 1200; a box of chalk pieces, Rs. 95 Creative Muse: The common Indian primary school teacher Designers: Ashish D’ Abreo (CD/Copy), Siva (Art), Vinod (Servicing)

Model: Value Design Build Accessories: United Colors Of Benetton Tee-Shirt, Rs. 900, Burberry TGIR badge, Rs. 650 Creative Muse: Salman Khan (sans the tee) Designers: Ashish D’ Abreo, (CD/Copy) Anup Prabhu (Art), Vinod (Servicing)

Model: Helios Accessories: Van Heusen Tie, Rs.1200 Creative Muse: Father Time Designers: Ashish D’ Abreo (CD), Siva (Art), Vinay A Nagaraj (Copy), Valentina (Servicing)

Model: Helios Accessories: Old HMT watch, Rs. 1500 Creative Muse: The Big Ben Designers: Ashish D’ Abreo (CD), Siva (Art), Vinay A Nagaraj (Copy), Valentina (Servicing)

Model: Geist Accessories: Ferns and Leaves, Rs. 150 from Lalbagh Botanical Garden Creative Muse: Scotland of yore Designers: Ashish D’ Abreo, (CD), Anup Prabhu (Art), Loreto Basumatary (Copy), Shail (Servicing)

Model: Alp Management Consulting Accessories: The forbidden apple from the garden of Eden, Price: only on request Creative Muse: Adam and Eve Designers: Ashish D’ Abreo (CD/Copy), Siva (Art), Arthi (Account Manager)

Model: ReaMetrix Accessories: Thick Cardboard sheet, Rs. 10 for every sheet of size 20x30 inches Creative Muse: The Times Of India Designers: Ashish D’ Abreo (CD), Viju, (Art) Vinay A Nagaraj (Copy), Shail (Servicing)

Model: Sushi King Accessories: Porcelain ware from Corelle, Rs. 10,000; chop sticks from Hangzhou, Rs. 250 Creative Muse: Memoirs of a Geisha Designers: Ashish D’ Abreo (CD), Smiju T K (Art), Aishwarya Iyer (Copy), Vinod (Servicing)

Model: Bharti AXA Accessories: IV Tube from Manipal Hospital, Rs. 2500; Exam Pad from Staples, Rs. 100 Creative Muse: ER, the sitcom Designers: Ashish D’ Abreo (CD/Copy), Nitin (Art), Valentina (Servicing)

Model: Blu Petal Creative Muse: The Lotus Mahal Designers: Ashish D’ Abreo (CD), Viju (Art), Loreto Basumatary (Copy), Arthi (Account Manager)

Model: Amstel Beer Accessories: Amstel Can, Rs. 150, Custom made pull-over for the can, Stella Mc Cartney, Price: On request Creative Muse: The Full Monty Designers: Ashish D’ Abreo (CD), Prem (Art), Vinay A Nagaraj (Copy), Shail (Servicing)

There are logos. And then there is a Nike swoosh. A logo encapsulates everything that a company stands for, and more. The logo is as important as the nomenclature, and great brands that are deified have always endorsed this brand tenet religiously. A good logo should in essence exude the genotype of a company, through and through, down to the last strand of its DNA. At Origami, we give as much importance to the designing of logos and brand identities, as we do to centre-spread magazine ads. We seamlessly mesh the functional with the creative to create logos that WORK. Because like someone once famously said, “Unless you do a JUST DO IT, just don’t show it”. We have. And hence we want to show.

Model: Lattetude Creative Muse: The Indian Postal Dept Designers: Ashish D’ Abreo (CD), Siva (Art), Arthi (Account Manager)

Model: Blue Peacock Creative Muse: Nilgiri Forests Designers: Ashish D’ Abreo (CD), Selestin(Art), Arthi (Account Manager)

Model: Zheng Creative Muse: The Great Wall of China Designers: Ashish D’ Abreo (CD), Sethu (Art), Arthi (Account Manager)

Model: Sultans Of Spice Creative Muse: Jodha Akbar Designers: Ashish D’ Abreo (CD), Sethu (Art), Arthi (Account Manager)

Model: Qawasy Creative Muse: Indian Oil Corporation Designers: Ashish D’ Abreo (CD), Sethu (Art), Shail (Servicing)

Simple Ideas. Great Results.