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Appcentrik smart app capability ver2
 

Appcentrik smart app capability ver2

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Appcentrik is all about Mobile Apps Development

Appcentrik is all about Mobile Apps Development

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    Appcentrik smart app capability ver2 Appcentrik smart app capability ver2 Presentation Transcript

    • Capabilities in Mobile Technology
    • Mobile Outlook 2011
      “Before you know it, your app strategy will be a key component of your overall digital strategy.” – Inc. Magazine
      Mobile and tablets provides a powerful way to connect with your consumers
      2010 witnessed significant growth in both enterprise and commercial apps on smart phone devices; the trend will further accelerate in 2011
      The industries that witnessed 500% YOY increase (on average) in advertising and marketing spend in 2010 are Retail. Auto, Hospitality & Restaurants, Media & Entertainment, FMCG, Finance, Healthcare, Travel.
      Third screens (tablets) will further fuel the growth of applications both in the enterprise and commercial spaces*
      * Apple announces launch of iPad in India on January 27, 2011
      2
    • OurServices
      Mobile Strategy Consulting
      We help businesses sharpen their mobile strategies.
      Apps Design & Development
      End to end solutions for mobile app development – from planning to development to deployment
      Both Enterprise and Commercial apps development
      Technology solution consulting
      3
    • CoreCapability
      We’re an authorized Apple iOS developer
      Mobile Technology
      Core SDK based end to end app development on all smartphone platforms including, but not limited to iPhone, BlackBerry, Android, Windows Mobile
      Enterprise mobile applications  
      Social networks, email and communication integration
      Geo (location)-based and location-aware applications
      Artwork assets creation, animation and special-effects for smartphones
      Games for smartphones
      Quality assurance
      Server-side Technology
      CMS integrations to support development of cloud-based apps on smartphones
      PHP/MySQL server backends for creation of data to be consumed by mobiles
      Consulting
      Mobile solution strategy for brands and enterprises
      Marketing and advertisement on mobile devices
      Mobile apps solution outlining, storyboarding, design & artwork, system design, development and UAT
      Technology solution consulting
      4
    • Solution Framework
      Development Platformiphone - Xcode with iphone SDK, Objective-C Android - Eclipse and Android SDK, JavaBlackberry - Eclipse with BlackBerry SDK and BlackBerry MDS Simulators.
      5
    • Smart Verticals
      Our Industry Specific Solutions
      Hospitality
      Lifestyle Retail
      Retail
      Real Estate
      Market Research
      Media & Publishing
    • Hospitality
      Business Applications on Mobile Devices
      • Better convenience for the loyal guests of the hotels for pre-booking, during stay & post stay
      • Loyalty program – coupon redemption
      • Marketing, branding and promotion
      • Office productivity tools
      Our Solutions: SmartHotels
      • Coupon redemption application for hotel loyalty program on smartphone devices
      • Allows to display the Coupon details when connected
      • Fetches the particular Coupon from Back-end and display a 2D Coupon ( Random number ) to track the transaction details against the coupon id.
      • Displayed 2D coupon also includes the necessary detail of the customer and Coupon
      • POS attendant scan the 2D Coupon from the client smart phone
      • The smart phone validates the coupon rule / distribution rule through back-end server
      • Transfer the valid transaction to Back-end server
      7
    • Lifestyle Retail
      Business Applications on Mobile Devices
      • Marketing for lifestyle brands
      • Seasonal promotions
      • :Detection of stores near user’s location
      Our Solution: SmartLifestyleCase Study: Kiss for Ever
      • “Kiss Forever” app for L’oreal for iPhone
      • User kisses the iphone screen, iphone detects the lip shape and shows a similar lip image on screen
      • - User selects the color of the lipstick from KISSFOREVER range of lipsticks
      • - User shares the kiss via Facebook, email, or saves the same on the iphone
      • - App detects Sephora stores near the user’s current location
      Published in Apple App Store in November 2010
      8
    • Retail
      Business Applications on Mobile Devices
      • Mobile Ticketing and Coupons
      • Marketing for brands
      • Seasonal promotions
      • :Detection of Wills Lifestyle and JPS stores near user’s location
      Our Solution: SmartRetail
      Under development
      9
    • Real Estate
      Business Applications on Mobile Devices
      • Geo targeted real estate search and listing
      • Mortgage calculation
      • :Connection to realtors web services
      Our Solution: SmartRealtorCase Study - iCade
      iCade - The users to be able to locate, track and purchase land being offered by various programs of the French government agency.
      • Searching for land acquisition programs around current locations of the user or in various regions in France
      • Saving of search profiles and alerting the user with updates when new search results become available
      • Bookmarking lots (land plots) and alerting user when details/price of the lot changes
      • Information about program/lot along with map views showing landmarks, utility and recreation services to enable the users to choose the lot that s/he likes
      • Simulation of lot purchase along with finance/mortgage and tax calculators to help the users manage their budget
      10
    • Market Research
      Business Applications on Mobile Devices
      • Consumers feedback and field market research
      Our Experience: SmartQ&ACase Study - KiBuzz
      • Four different sections of quiz with random questions
      • Multi-user mode with buzzers for answering question
      • Ability to customize answerers
      • Web integration
      • Sharing of data on Facebook
      • Tracking of top scores
      Published in Apple App Store for both iPhoneand iPad in September 2010
      11
    • Media & Publishing
      Business Applications on Mobile Devices
      • Publishing system for smart phones and tablets
      Our Experience: SmartPublishCase Study – Huffington Post Smartphone (Blackberry) app of Huffington Post with the following features
      • Display of all sections of news as categories with display of latest stories in each category
      • Top news
      • Detailed article views with photos, videos and slideshows relating to the articles
      • Search facility to search for news articles
      • Functionality for users to share news via e-mail, Facebook and Twitter.
      12
    • Follow up: