Appcentrik smart app capability ver2


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Appcentrik is all about Mobile Apps Development

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Appcentrik smart app capability ver2

  1. 1. Capabilities in Mobile Technology <br />
  2. 2. Mobile Outlook 2011<br />“Before you know it, your app strategy will be a key component of your overall digital strategy.” – Inc. Magazine<br />Mobile and tablets provides a powerful way to connect with your consumers<br />2010 witnessed significant growth in both enterprise and commercial apps on smart phone devices; the trend will further accelerate in 2011<br />The industries that witnessed 500% YOY increase (on average) in advertising and marketing spend in 2010 are Retail. Auto, Hospitality & Restaurants, Media & Entertainment, FMCG, Finance, Healthcare, Travel.<br />Third screens (tablets) will further fuel the growth of applications both in the enterprise and commercial spaces*<br />* Apple announces launch of iPad in India on January 27, 2011<br />2<br />
  3. 3. OurServices<br />Mobile Strategy Consulting <br />We help businesses sharpen their mobile strategies. <br />Apps Design & Development<br />End to end solutions for mobile app development – from planning to development to deployment <br />Both Enterprise and Commercial apps development <br />Technology solution consulting<br />3<br />
  4. 4. CoreCapability<br />We’re an authorized Apple iOS developer<br />Mobile Technology<br />Core SDK based end to end app development on all smartphone platforms including, but not limited to iPhone, BlackBerry, Android, Windows Mobile<br />Enterprise mobile applications  <br />Social networks, email and communication integration<br />Geo (location)-based and location-aware applications<br />Artwork assets creation, animation and special-effects for smartphones<br />Games for smartphones<br />Quality assurance <br />Server-side Technology<br />CMS integrations to support development of cloud-based apps on smartphones<br />PHP/MySQL server backends for creation of data to be consumed by mobiles<br />Consulting<br />Mobile solution strategy for brands and enterprises<br />Marketing and advertisement on mobile devices<br />Mobile apps solution outlining, storyboarding, design & artwork, system design, development and UAT<br />Technology solution consulting<br />4<br />
  5. 5. Solution Framework<br />Development Platformiphone - Xcode with iphone SDK, Objective-C Android - Eclipse and Android SDK, JavaBlackberry - Eclipse with BlackBerry SDK and BlackBerry MDS Simulators.<br />5<br />
  6. 6. Smart Verticals<br />Our Industry Specific Solutions<br />Hospitality<br />Lifestyle Retail<br />Retail<br />Real Estate<br />Market Research<br />Media & Publishing <br />
  7. 7. Hospitality<br />Business Applications on Mobile Devices<br /><ul><li>Better convenience for the loyal guests of the hotels for pre-booking, during stay & post stay
  8. 8. Loyalty program – coupon redemption
  9. 9. Marketing, branding and promotion
  10. 10. Office productivity tools</li></ul>Our Solutions: SmartHotels <br /><ul><li>Coupon redemption application for hotel loyalty program on smartphone devices
  11. 11. Allows to display the Coupon details when connected
  12. 12. Fetches the particular Coupon from Back-end and display a 2D Coupon ( Random number ) to track the transaction details against the coupon id.
  13. 13. Displayed 2D coupon also includes the necessary detail of the customer and Coupon
  14. 14. POS attendant scan the 2D Coupon from the client smart phone
  15. 15. The smart phone validates the coupon rule / distribution rule through back-end server
  16. 16. Transfer the valid transaction to Back-end server </li></ul>7<br />
  17. 17. Lifestyle Retail<br />Business Applications on Mobile Devices<br /><ul><li>Marketing for lifestyle brands
  18. 18. Seasonal promotions
  19. 19. :Detection of stores near user’s location </li></ul>Our Solution: SmartLifestyleCase Study: Kiss for Ever<br /><ul><li>“Kiss Forever” app for L’oreal for iPhone
  20. 20. User kisses the iphone screen, iphone detects the lip shape and shows a similar lip image on screen
  21. 21. - User selects the color of the lipstick from KISSFOREVER range of lipsticks
  22. 22. - User shares the kiss via Facebook, email, or saves the same on the iphone
  23. 23. - App detects Sephora stores near the user’s current location</li></ul>Published in Apple App Store in November 2010<br />8<br />
  24. 24. Retail<br />Business Applications on Mobile Devices<br /><ul><li>Mobile Ticketing and Coupons
  25. 25. Marketing for brands
  26. 26. Seasonal promotions
  27. 27. :Detection of Wills Lifestyle and JPS stores near user’s location </li></ul>Our Solution: SmartRetail<br />Under development<br />9<br />
  28. 28. Real Estate<br />Business Applications on Mobile Devices<br /><ul><li>Geo targeted real estate search and listing
  29. 29. Mortgage calculation
  30. 30. :Connection to realtors web services</li></ul>Our Solution: SmartRealtorCase Study - iCade<br />iCade - The users to be able to locate, track and purchase land being offered by various programs of the French government agency. <br /><ul><li>Searching for land acquisition programs around current locations of the user or in various regions in France
  31. 31. Saving of search profiles and alerting the user with updates when new search results become available
  32. 32. Bookmarking lots (land plots) and alerting user when details/price of the lot changes
  33. 33. Information about program/lot along with map views showing landmarks, utility and recreation services to enable the users to choose the lot that s/he likes
  34. 34. Simulation of lot purchase along with finance/mortgage and tax calculators to help the users manage their budget</li></ul>10<br />
  35. 35. Market Research<br />Business Applications on Mobile Devices<br /><ul><li>Consumers feedback and field market research</li></ul>Our Experience: SmartQ&ACase Study - KiBuzz<br /><ul><li>Four different sections of quiz with random questions
  36. 36. Multi-user mode with buzzers for answering question
  37. 37. Ability to customize answerers
  38. 38. Web integration
  39. 39. Sharing of data on Facebook
  40. 40. Tracking of top scores</li></ul>Published in Apple App Store for both iPhoneand iPad in September 2010<br />11<br />
  41. 41. Media & Publishing<br />Business Applications on Mobile Devices<br /><ul><li>Publishing system for smart phones and tablets </li></ul>Our Experience: SmartPublishCase Study – Huffington Post Smartphone (Blackberry) app of Huffington Post with the following features<br /><ul><li>Display of all sections of news as categories with display of latest stories in each category
  42. 42. Top news
  43. 43. Detailed article views with photos, videos and slideshows relating to the articles
  44. 44. Search facility to search for news articles
  45. 45. Functionality for users to share news via e-mail, Facebook and Twitter.</li></ul>12<br />
  46. 46. Follow up:<br />