These technologies make it possible to harvest information from a variety of sources – customers, stores, suppliers, manufacturers and use it to accurately forecast which customers will buy what products, when and how they will buy them, and what the optimal everyday and promotion price should be to drive profitability.
CRM in Grocery Retail
CRM in Grocery Retail
By: Ravi Shankar Azad
Indian Retail Market Segmentation
Indian RetailValue( Rs. thousand Crore)
food & Grocery
Methods to Improve Customer
Access data of nearby store of same chain to be used to fulfill
shortage in emergency.
Use mobile no. of customers to store their data about purchasing.
Option of preorder by mobile app/online before coming to store
so that their package can be made ready.
Option of just message/miss call to pack customers monthly
grocery by using past buying behavior.
Loyalty cards and special discounts.
Ability to earn loyalty points anywhere and burn it anywhere.
Customer Service and Support
Automation and Coordination (service requests, product returns,
customer complaints, and enquiries).
Services and support (contact center, call center, web portal, or
face-to-face interaction at a remote location in the field).
Enterprise Marketing Automation
Application of technology to marketing processes.
Information pertaining to industry trends, macro-environmental
factors and competitors.
campaign management, event-based marketing, cluster customer
segmentation, individual customer segmentation.
Increasing marketing efficiency.
Analyses customer data.
Design and execution of targeted marketing & specific customer
Optimize marketing effectiveness.
Analysis of customer behavior to aid product and service decision
Prediction of the probability of customer defection.
Security and Privacy-Issues
Customer data being lost.
Misuse of data.
Security and Privacy-Solutions
Encryption of sensitive data.
Providing the security foundation for critical data and applications.
Protects critical data from both internal and external threats.
International Journal of EmergingTechnology and Advanced Engineering
(Volume 2, Issue 3, March 2012) “SmartTrolley in Mega Mall” by J.S.Awati &