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Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
Leveraging SEO For Your Business - Online Marketing
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Leveraging SEO For Your Business - Online Marketing

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Online Marketing: This is a presentation given to audeince at a conference by PRSI (Public Relationship Society of India) in 2012. This includes some findings from my work experience at Flipkart …

Online Marketing: This is a presentation given to audeince at a conference by PRSI (Public Relationship Society of India) in 2012. This includes some findings from my work experience at Flipkart

Also talk about the basics of SEO, how a common person can understand SEO, how SEO is done in online shopping websites.

Published in: Marketing, Technology, Business
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Transcript

  • 1. Leveraging SEO for Business By:Ravi Soni SEO Consultant
  • 2. “If a tree falls in a forest and there is no one, does it still make sound ”
  • 3. Online World ● What we do to get information ● A website : – – ● Existing Customer Potential Customer Does our existence online have a value: – If there are no visitors
  • 4. Online World ● How we can reach people online : – Ad Networks – E-Mail Marketing – SEM – Display Ads – SEO
  • 5. Why SEO ? ● Cost ● Potential Customers ● ● Best option for small businesses getting online Trigger: – Online presence – A better website
  • 6. Competitors : Use them ● Observe – – ● organizing content, driving flow, structure keywords, backlinks, features Track – traffic, backlinks, pages, SERP, offsite ● Take your call ● Implement it
  • 7. SEO: Onsite ● Keyword Research & Targeting ● Content ● Structure & URLs ● Crawlers
  • 8. Onsite:Keyword Research ● Keyword Tools: volume, competition, relevance, rising ● SEM queries, Search Suggestions ● Forums, blogs, social networks ● Seasonal keywords ● Hot Keywords
  • 9. Suggestions
  • 10. Rising Search Keywords
  • 11. Hot Trends
  • 12. Onsite: Keyword Targeting ● Keywords: Generic, Long Tail ● Target as per the page ● Increase relevance to that page ● Every new page brings a new keywords : compare, permalinks
  • 13. Onsite: Content ● Duplicate Content across website – – Similar products – ● Repeated text Meta Tags : competition across website Page Content: – ● Quality, Placement, Structured, Optimized Fresh Content : UGC, Social Plugins
  • 14. Content: Share
  • 15. Onsite: Structure & URLs ● Structure – – ● Grouping, Inter-Linking, Breadcrumbs Reach in 4 clicks URLs – – ● Formation, Re-direction Parameter Handling Error Pages Regulated
  • 16. Dead End
  • 17. Onsite: Crawlers ● Page Load Time, Links ● Let them understand properly – Code optimization – Rich snippets: ● Get crawled faster ● Selective crawling & sitemapping
  • 18. Micro Formats
  • 19. Metrics ● Users: searches, flow, sales ● Crawlers: rate, errors, ● SERP: keywords, you & them, whois ● Alerts
  • 20. Offsite ● Intelligent Blogging: – – ● target blogger blog network People should talk: – Promote every new feature – Encourage people – Post videos, photos on social forums
  • 21. Offsite ● ● Easy Links: Social Networking websites (>100) Bring them in 2nd Click – Specialized search engines – Affiliates – Authentic Domains: .edu, .gov, .ac.in ● Outgoing Links ● Do everything else to get a good link
  • 22. How we did @Flipkart ● “User is the top priority always” ● “Even small change have huge impact” ● “Every feature launch is SEO checked” ● ● “Experiment, Log, Metrics, Decide, MoveOn” Automated

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