HOW  TO CHOOSETHE RIGHT TOOL                     TAYLOR PRATT | @RAVENPRATT                 RAVEN INTERNET MARKETING TOOLS...
TOOLS ARE EVERYWHERE
SO HOW DO YOU CHOOSE?
1   SAVES TIMEKEY FEATURES                    2   CENTRALIZES DATA     FOR ANY TOOL                    3   COLLABORATIVE  ...
THE INDUSTRY IS EVOLVING
OUR TEAMS ARE GROWING
MARKETING WALLS ARE FALLING
DESIGNERS                    CONTENT MARKETING                           SEOWE’RE MORE POWERFUL TOGETHER                  ...
OUR TOOLS NEED TO SUPPORT THAT
NONTRADITIONALSEO TOOLS
Keyword ResearchTraditional               Content                         Management                                      ...
MOBILE                         USABILITY                      ANALYTICSBUT WHAT ABOUT: EVERYTHING ELSE                    ...
MICRODATA
SCHEMA                           SIMPLIFIED                             AUTO-Schema Creator             GENERATES         ...
STRUCTURED                                 DATA                                AUTO-       Microformats           GENERATE...
MONITORING
1     COMPETITOR MONITORINGMONITORING           2     CONTENT IDEAS    STRATEGIES           3     LINK OPPORTUNITIES      ...
DOMAIN                   MENTIONS                    BRANDBackTweets  BACKTWEETS.COM                   MENTIONS           ...
CONVERSATION                    VALUE                 AUTOMATED                 ESCALATIONBrandsEye BRANDSEYE.COM         ...
DETAILED               DEMO-              GRAPHICS              GLOBAL                 &               MULTI-    MAPSYSOMO...
REAL-TIME                     SOCIAL                   DASHBOARDRaven Tools  RAVENTOOLS.COM                    $99/MO
USABILITY
1   CONCEPTINGUSABILITY                  2   ATTENTION TESTING TYPES OF TOOLS                  3   CLICK TESTING          ...
CONCEPTING              WEB APPMarkUpMARKUP.IO                FREE
ATTENTION                           TESTING                           AUTO                          DETECTEDAttention Wiza...
ATTENTION                           TESTING                           AUTOFive Second Test          DETECTED     FIVESECON...
USER                     TESTING                     FAST &User Testing          CHEAP   USERTESTING.COM                  ...
USER                          TESTING                          MULTIPLEConcept Feedback          FEEDBACK    CONCEPTFEEDBA...
ANALYTICS
1   CONTENT ANALYSISANALYTICS                  2   SOCIAL SHARING ANALYSIS   SEO INSIGHTS                  3   KEYWORD OPP...
1. Engagement   2. Goals Completed   3. Conversion Rate
Is your   traffic  sociallyengaged?
Secondary Dimension: Landing Page                                            Brand FilterDo these match?
SOCIAL                        SHARING                         QUICKSharedsharedcount.com          Count         ANALYSIS  ...
TECHNICAL ANALYSIS
1       EVALUATING CODETECHNICAL AUDIT                2       SEARCH-FRIENDLY DESIGN       AREAS OF FOCUS                3...
ACCESSIBILITY    Wavewave.webaim.org                    OVERLAY                      FREE
BROWSER                              TESTING                              WORKSAdobe BrowserLab                 W/        ...
SEO                           CRAWLERScreaming Frog             IDENTIFIES                           PROBLEMS     screamin...
HEADER                   CHECKING                    PAGE                    SPEEDURI urivalet.com    Valet               ...
PERFORMANCE                  ANALYSIS                   PAGEGTmetrix GTMETRIX.COM                   SPEED                 ...
ASK                       QUESTIONSFeedback Army          RECEIVE 10                        ANSWERS    FEEDBACKARMY.COM   ...
THANKS.   @RavenPratt   bend.raventools.com
Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools
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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools

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With hundreds of the tools on the market, how do you find the right one for you and your company? Outside of the traditional SEO tools, learn what types of tools can you use to improve your Internet marketing campaigns.

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  • Nice relevant information.

    Slide #13 asks an often overlooked question – (this is my favorite!)
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  • I had the wrong address for MarkUP, the correct one is: http://markup.io/
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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools

  1. 1. HOW TO CHOOSETHE RIGHT TOOL TAYLOR PRATT | @RAVENPRATT RAVEN INTERNET MARKETING TOOLS BEND.RAVENTOOLS.COM
  2. 2. TOOLS ARE EVERYWHERE
  3. 3. SO HOW DO YOU CHOOSE?
  4. 4. 1 SAVES TIMEKEY FEATURES 2 CENTRALIZES DATA FOR ANY TOOL 3 COLLABORATIVE 4 RELIABLE
  5. 5. THE INDUSTRY IS EVOLVING
  6. 6. OUR TEAMS ARE GROWING
  7. 7. MARKETING WALLS ARE FALLING
  8. 8. DESIGNERS CONTENT MARKETING SEOWE’RE MORE POWERFUL TOGETHER PPC SOCIAL MEDIA ANALYTICS
  9. 9. OUR TOOLS NEED TO SUPPORT THAT
  10. 10. NONTRADITIONALSEO TOOLS
  11. 11. Keyword ResearchTraditional Content Management SEO Tools Link Management The everyday tools Link Research Social Media Management
  12. 12. MOBILE USABILITY ANALYTICSBUT WHAT ABOUT: EVERYTHING ELSE MONITORING MICRODATA TECHNICAL ANALYSIS
  13. 13. MICRODATA
  14. 14. SCHEMA SIMPLIFIED AUTO-Schema Creator GENERATES SCHEMA schema-creator.org FREE!
  15. 15. STRUCTURED DATA AUTO- Microformats GENERATESMICROFORMATS.ORG/CODE-TOOLS FREE!
  16. 16. MONITORING
  17. 17. 1 COMPETITOR MONITORINGMONITORING 2 CONTENT IDEAS STRATEGIES 3 LINK OPPORTUNITIES 4 COMMUNITY DISCOVERY
  18. 18. DOMAIN MENTIONS BRANDBackTweets BACKTWEETS.COM MENTIONS FREE
  19. 19. CONVERSATION VALUE AUTOMATED ESCALATIONBrandsEye BRANDSEYE.COM $150/mo
  20. 20. DETAILED DEMO- GRAPHICS GLOBAL & MULTI- MAPSYSOMOS.COM LINGUAL REAL TIME
  21. 21. REAL-TIME SOCIAL DASHBOARDRaven Tools RAVENTOOLS.COM $99/MO
  22. 22. USABILITY
  23. 23. 1 CONCEPTINGUSABILITY 2 ATTENTION TESTING TYPES OF TOOLS 3 CLICK TESTING 4 USER TESTING
  24. 24. CONCEPTING WEB APPMarkUpMARKUP.IO FREE
  25. 25. ATTENTION TESTING AUTO DETECTEDAttention Wizard ATTENTIONWIZARD.COM $27/mo
  26. 26. ATTENTION TESTING AUTOFive Second Test DETECTED FIVESECONDTEST.COM $20/MO
  27. 27. USER TESTING FAST &User Testing CHEAP USERTESTING.COM $40/TEST
  28. 28. USER TESTING MULTIPLEConcept Feedback FEEDBACK CONCEPTFEEDBACK.COM $10
  29. 29. ANALYTICS
  30. 30. 1 CONTENT ANALYSISANALYTICS 2 SOCIAL SHARING ANALYSIS SEO INSIGHTS 3 KEYWORD OPPORTUNITIES 4 RETARGETING
  31. 31. 1. Engagement 2. Goals Completed 3. Conversion Rate
  32. 32. Is your traffic sociallyengaged?
  33. 33. Secondary Dimension: Landing Page Brand FilterDo these match?
  34. 34. SOCIAL SHARING QUICKSharedsharedcount.com Count ANALYSIS FREE
  35. 35. TECHNICAL ANALYSIS
  36. 36. 1 EVALUATING CODETECHNICAL AUDIT 2 SEARCH-FRIENDLY DESIGN AREAS OF FOCUS 3 IA SETUP 4 REDIRECTS
  37. 37. ACCESSIBILITY Wavewave.webaim.org OVERLAY FREE
  38. 38. BROWSER TESTING WORKSAdobe BrowserLab W/ FIREBUG browserlab.adobe.com FREE
  39. 39. SEO CRAWLERScreaming Frog IDENTIFIES PROBLEMS screamingfrog.co.uk £99/year
  40. 40. HEADER CHECKING PAGE SPEEDURI urivalet.com Valet FREE
  41. 41. PERFORMANCE ANALYSIS PAGEGTmetrix GTMETRIX.COM SPEED FREE
  42. 42. ASK QUESTIONSFeedback Army RECEIVE 10 ANSWERS FEEDBACKARMY.COM $15
  43. 43. THANKS. @RavenPratt bend.raventools.com
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