Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools

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With hundreds of the tools on the market, how do you find the right one for you and your company? Outside of the traditional SEO tools, learn what types of tools can you use to improve your Internet marketing campaigns.

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  • Nice relevant information.

    Slide #13 asks an often overlooked question – (this is my favorite!)
       Reply 
    Are you sure you want to  Yes  No
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  • I had the wrong address for MarkUP, the correct one is: http://markup.io/
       Reply 
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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools

  1. HOW TO CHOOSETHE RIGHT TOOL TAYLOR PRATT | @RAVENPRATT RAVEN INTERNET MARKETING TOOLS BEND.RAVENTOOLS.COM
  2. TOOLS ARE EVERYWHERE
  3. SO HOW DO YOU CHOOSE?
  4. 1 SAVES TIMEKEY FEATURES 2 CENTRALIZES DATA FOR ANY TOOL 3 COLLABORATIVE 4 RELIABLE
  5. THE INDUSTRY IS EVOLVING
  6. OUR TEAMS ARE GROWING
  7. MARKETING WALLS ARE FALLING
  8. DESIGNERS CONTENT MARKETING SEOWE’RE MORE POWERFUL TOGETHER PPC SOCIAL MEDIA ANALYTICS
  9. OUR TOOLS NEED TO SUPPORT THAT
  10. NONTRADITIONALSEO TOOLS
  11. Keyword ResearchTraditional Content Management SEO Tools Link Management The everyday tools Link Research Social Media Management
  12. MOBILE USABILITY ANALYTICSBUT WHAT ABOUT: EVERYTHING ELSE MONITORING MICRODATA TECHNICAL ANALYSIS
  13. MICRODATA
  14. SCHEMA SIMPLIFIED AUTO-Schema Creator GENERATES SCHEMA schema-creator.org FREE!
  15. STRUCTURED DATA AUTO- Microformats GENERATESMICROFORMATS.ORG/CODE-TOOLS FREE!
  16. MONITORING
  17. 1 COMPETITOR MONITORINGMONITORING 2 CONTENT IDEAS STRATEGIES 3 LINK OPPORTUNITIES 4 COMMUNITY DISCOVERY
  18. DOMAIN MENTIONS BRANDBackTweets BACKTWEETS.COM MENTIONS FREE
  19. CONVERSATION VALUE AUTOMATED ESCALATIONBrandsEye BRANDSEYE.COM $150/mo
  20. DETAILED DEMO- GRAPHICS GLOBAL & MULTI- MAPSYSOMOS.COM LINGUAL REAL TIME
  21. REAL-TIME SOCIAL DASHBOARDRaven Tools RAVENTOOLS.COM $99/MO
  22. USABILITY
  23. 1 CONCEPTINGUSABILITY 2 ATTENTION TESTING TYPES OF TOOLS 3 CLICK TESTING 4 USER TESTING
  24. CONCEPTING WEB APPMarkUpMARKUP.IO FREE
  25. ATTENTION TESTING AUTO DETECTEDAttention Wizard ATTENTIONWIZARD.COM $27/mo
  26. ATTENTION TESTING AUTOFive Second Test DETECTED FIVESECONDTEST.COM $20/MO
  27. USER TESTING FAST &User Testing CHEAP USERTESTING.COM $40/TEST
  28. USER TESTING MULTIPLEConcept Feedback FEEDBACK CONCEPTFEEDBACK.COM $10
  29. ANALYTICS
  30. 1 CONTENT ANALYSISANALYTICS 2 SOCIAL SHARING ANALYSIS SEO INSIGHTS 3 KEYWORD OPPORTUNITIES 4 RETARGETING
  31. 1. Engagement 2. Goals Completed 3. Conversion Rate
  32. Is your traffic sociallyengaged?
  33. Secondary Dimension: Landing Page Brand FilterDo these match?
  34. SOCIAL SHARING QUICKSharedsharedcount.com Count ANALYSIS FREE
  35. TECHNICAL ANALYSIS
  36. 1 EVALUATING CODETECHNICAL AUDIT 2 SEARCH-FRIENDLY DESIGN AREAS OF FOCUS 3 IA SETUP 4 REDIRECTS
  37. ACCESSIBILITY Wavewave.webaim.org OVERLAY FREE
  38. BROWSER TESTING WORKSAdobe BrowserLab W/ FIREBUG browserlab.adobe.com FREE
  39. SEO CRAWLERScreaming Frog IDENTIFIES PROBLEMS screamingfrog.co.uk £99/year
  40. HEADER CHECKING PAGE SPEEDURI urivalet.com Valet FREE
  41. PERFORMANCE ANALYSIS PAGEGTmetrix GTMETRIX.COM SPEED FREE
  42. ASK QUESTIONSFeedback Army RECEIVE 10 ANSWERS FEEDBACKARMY.COM $15
  43. THANKS. @RavenPratt bend.raventools.com

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