Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools
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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools

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With hundreds of the tools on the market, how do you find the right one for you and your company? Outside of the traditional SEO tools, learn what types of tools can you use to improve your Internet ...

With hundreds of the tools on the market, how do you find the right one for you and your company? Outside of the traditional SEO tools, learn what types of tools can you use to improve your Internet marketing campaigns.

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  • Nice relevant information.

    Slide #13 asks an often overlooked question – (this is my favorite!)
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  • I had the wrong address for MarkUP, the correct one is: http://markup.io/
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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools Presentation Transcript

  • HOW TO CHOOSETHE RIGHT TOOL TAYLOR PRATT | @RAVENPRATT RAVEN INTERNET MARKETING TOOLS BEND.RAVENTOOLS.COM
  • TOOLS ARE EVERYWHERE
  • SO HOW DO YOU CHOOSE?
  • 1 SAVES TIMEKEY FEATURES 2 CENTRALIZES DATA FOR ANY TOOL 3 COLLABORATIVE 4 RELIABLE
  • THE INDUSTRY IS EVOLVING
  • OUR TEAMS ARE GROWING
  • MARKETING WALLS ARE FALLING
  • DESIGNERS CONTENT MARKETING SEOWE’RE MORE POWERFUL TOGETHER PPC SOCIAL MEDIA ANALYTICS
  • OUR TOOLS NEED TO SUPPORT THAT
  • NONTRADITIONALSEO TOOLS
  • Keyword ResearchTraditional Content Management SEO Tools Link Management The everyday tools Link Research Social Media Management
  • MOBILE USABILITY ANALYTICSBUT WHAT ABOUT: EVERYTHING ELSE MONITORING MICRODATA TECHNICAL ANALYSIS
  • MICRODATA
  • SCHEMA SIMPLIFIED AUTO-Schema Creator GENERATES SCHEMA schema-creator.org FREE!
  • STRUCTURED DATA AUTO- Microformats GENERATESMICROFORMATS.ORG/CODE-TOOLS FREE!
  • MONITORING
  • 1 COMPETITOR MONITORINGMONITORING 2 CONTENT IDEAS STRATEGIES 3 LINK OPPORTUNITIES 4 COMMUNITY DISCOVERY
  • DOMAIN MENTIONS BRANDBackTweets BACKTWEETS.COM MENTIONS FREE
  • CONVERSATION VALUE AUTOMATED ESCALATIONBrandsEye BRANDSEYE.COM $150/mo
  • DETAILED DEMO- GRAPHICS GLOBAL & MULTI- MAPSYSOMOS.COM LINGUAL REAL TIME
  • REAL-TIME SOCIAL DASHBOARDRaven Tools RAVENTOOLS.COM $99/MO
  • USABILITY
  • 1 CONCEPTINGUSABILITY 2 ATTENTION TESTING TYPES OF TOOLS 3 CLICK TESTING 4 USER TESTING
  • CONCEPTING WEB APPMarkUpMARKUP.IO FREE
  • ATTENTION TESTING AUTO DETECTEDAttention Wizard ATTENTIONWIZARD.COM $27/mo
  • ATTENTION TESTING AUTOFive Second Test DETECTED FIVESECONDTEST.COM $20/MO
  • USER TESTING FAST &User Testing CHEAP USERTESTING.COM $40/TEST
  • USER TESTING MULTIPLEConcept Feedback FEEDBACK CONCEPTFEEDBACK.COM $10
  • ANALYTICS
  • 1 CONTENT ANALYSISANALYTICS 2 SOCIAL SHARING ANALYSIS SEO INSIGHTS 3 KEYWORD OPPORTUNITIES 4 RETARGETING
  • 1. Engagement 2. Goals Completed 3. Conversion Rate
  • Is your traffic sociallyengaged?
  • Secondary Dimension: Landing Page Brand FilterDo these match?
  • SOCIAL SHARING QUICKSharedsharedcount.com Count ANALYSIS FREE
  • TECHNICAL ANALYSIS
  • 1 EVALUATING CODETECHNICAL AUDIT 2 SEARCH-FRIENDLY DESIGN AREAS OF FOCUS 3 IA SETUP 4 REDIRECTS
  • ACCESSIBILITY Wavewave.webaim.org OVERLAY FREE
  • BROWSER TESTING WORKSAdobe BrowserLab W/ FIREBUG browserlab.adobe.com FREE
  • SEO CRAWLERScreaming Frog IDENTIFIES PROBLEMS screamingfrog.co.uk £99/year
  • HEADER CHECKING PAGE SPEEDURI urivalet.com Valet FREE
  • PERFORMANCE ANALYSIS PAGEGTmetrix GTMETRIX.COM SPEED FREE
  • ASK QUESTIONSFeedback Army RECEIVE 10 ANSWERS FEEDBACKARMY.COM $15
  • THANKS. @RavenPratt bend.raventools.com