Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools

HOW TO CHOOSETHE RIGHT TOOL TAYLOR PRATT | @RAVENPRATT RAVEN INTERNET MARKETING TOOLS BEND.RAVENTOOLS.COM

TOOLS ARE EVERYWHERE

SO HOW DO YOU CHOOSE?

1 SAVES TIMEKEY FEATURES 2 CENTRALIZES DATA FOR ANY TOOL 3 COLLABORATIVE 4 RELIABLE

THE INDUSTRY IS EVOLVING

OUR TEAMS ARE GROWING

MARKETING WALLS ARE FALLING

DESIGNERS CONTENT MARKETING SEOWE’RE MORE POWERFUL TOGETHER PPC SOCIAL MEDIA ANALYTICS

OUR TOOLS NEED TO SUPPORT THAT

NONTRADITIONALSEO TOOLS

Keyword ResearchTraditional Content Management SEO Tools Link Management The everyday tools Link Research Social Media Management

MOBILE USABILITY ANALYTICSBUT WHAT ABOUT: EVERYTHING ELSE MONITORING MICRODATA TECHNICAL ANALYSIS

MICRODATA

SCHEMA SIMPLIFIED AUTO-Schema Creator GENERATES SCHEMA schema-creator.org FREE!

STRUCTURED DATA AUTO- Microformats GENERATESMICROFORMATS.ORG/CODE-TOOLS FREE!

MONITORING

1 COMPETITOR MONITORINGMONITORING 2 CONTENT IDEAS STRATEGIES 3 LINK OPPORTUNITIES 4 COMMUNITY DISCOVERY

DOMAIN MENTIONS BRANDBackTweets BACKTWEETS.COM MENTIONS FREE

CONVERSATION VALUE AUTOMATED ESCALATIONBrandsEye BRANDSEYE.COM $150/mo

DETAILED DEMO- GRAPHICS GLOBAL & MULTI- MAPSYSOMOS.COM LINGUAL REAL TIME

REAL-TIME SOCIAL DASHBOARDRaven Tools RAVENTOOLS.COM $99/MO

USABILITY

1 CONCEPTINGUSABILITY 2 ATTENTION TESTING TYPES OF TOOLS 3 CLICK TESTING 4 USER TESTING

CONCEPTING WEB APPMarkUpMARKUP.IO FREE

ATTENTION TESTING AUTO DETECTEDAttention Wizard ATTENTIONWIZARD.COM $27/mo

ATTENTION TESTING AUTOFive Second Test DETECTED FIVESECONDTEST.COM $20/MO

USER TESTING FAST &User Testing CHEAP USERTESTING.COM $40/TEST

USER TESTING MULTIPLEConcept Feedback FEEDBACK CONCEPTFEEDBACK.COM $10

ANALYTICS

1 CONTENT ANALYSISANALYTICS 2 SOCIAL SHARING ANALYSIS SEO INSIGHTS 3 KEYWORD OPPORTUNITIES 4 RETARGETING

1. Engagement 2. Goals Completed 3. Conversion Rate

Is your traffic sociallyengaged?

Secondary Dimension: Landing Page Brand FilterDo these match?

SOCIAL SHARING QUICKSharedsharedcount.com Count ANALYSIS FREE

TECHNICAL ANALYSIS

1 EVALUATING CODETECHNICAL AUDIT 2 SEARCH-FRIENDLY DESIGN AREAS OF FOCUS 3 IA SETUP 4 REDIRECTS

ACCESSIBILITY Wavewave.webaim.org OVERLAY FREE

BROWSER TESTING WORKSAdobe BrowserLab W/ FIREBUG browserlab.adobe.com FREE

SEO CRAWLERScreaming Frog IDENTIFIES PROBLEMS screamingfrog.co.uk £99/year

HEADER CHECKING PAGE SPEEDURI urivalet.com Valet FREE

PERFORMANCE ANALYSIS PAGEGTmetrix GTMETRIX.COM SPEED FREE

ASK QUESTIONSFeedback Army RECEIVE 10 ANSWERS FEEDBACKARMY.COM $15

THANKS. @RavenPratt bend.raventools.com

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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools

by Raven Internet Marketing Tools on Sep 30, 2011

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Tools of the Trade: How to Choose the Right SEO Tool and Non-Traditional SEO Tools — Presentation Transcript