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Taming	  the	  Social	  Media	  	          Fire	  Hose	           Courtney	  Seiter	  |	  @RavenCourts	  Raven	  Internet	...
Photo	  via	  elas5csoul	  on	  Flickr.com	  
In	  60	  seconds:	  Source:	  h@p://gopopcorn.ca/blog/infographic-­‐60-­‐seconds-­‐of-­‐social-­‐media-­‐sharing.html	  
Photo	  via	  madcitycat	  on	  Flickr.com	  
Tools	  and	  Strategy	  to:	  •  Curate	  great	  content	  •  Op5mize	  and	  measure	  •  Build	  your	  community	  
Cura<ng	  content:	  why?	      The	  80-­‐20	  rule	  of	  social	  media	  promo<on	                                    ...
Summify	                            Free	    summify.com	  •  Curates	  top	  stories	     daily	  •  Your	  social	  netw...
Storify	                            Free	     storify.com	  •  Create	  stories	  from	     social	  media	  posts	  •  Cr...
Delicious	                      Free	  	   delicious.com	  •  Quickly	  save	  links	     with	  bookmarklet	  •  Create	 ...
Op<mizing	  and	  Measuring	  •  Time	  posts	  for	  best	  engagement	  •  Schedule	  for	  steady	  stream	  of	     co...
Tweriod	                          Free	  •	  $2.50	  •	  $7.50	     tweriod.com	  •  Analyzes	  best	  5mes/   days	  to	 ...
Buffer	                                   Free	  •	  $10	  •	  $99	     bufferapp.com	  •  Queues	  Twi@er	  and	     Facebo...
SocialFlow	                                                Limited	  Beta	    socialflow.com	  •  Times	  Twi@er	  messages...
CrowdBooster	                    Free	  •	  $39	  •	  $99	     Crowdbooster.com	  •  Scheduling	  for	     Twi@er	  and	  ...
Edgerank	  Checker	                   Free	  •	  $15	     Edgerankchecker.com	  •  Analyzes	  Facebook	     Edgerank	  to	...
If	  This	  Then	  That	                            Free	     Ie@.com	  •  Create	  a	  “recipe”	  for	  any	  trigger	  •...
Building	  your	  Community	  •  Engage	  with	  customers	  and	     influencers	  •  Find	  out	  who’s	  talking	  about...
TwiTer	  Lists	                     Free	    	  twi@er.com	  •  Segment	  your	  audience	     into	  useful	  groups	  to...
SocialBro	                 Free	         socialbro.com	  	  •  Search,	  filter,	  sort	     within	  your	  Twi@er	     co...
Follower	  Wonk	             Free	  -­‐	  $120/month	         followerwonk.com	  	  •  Compare	  up	  to	  3	     Twi@er	 ...
Social	  Men<on	          Free	         socialmen5on.com	  	  •  Daily	  social	  media	     alerts	  •  Monitor	  your	  ...
uberVU	                                                 Starts	  at	  $499	      ubervu.com	  •  Monitoring,	  analy5cs,	 ...
Thank	  you!	  Courtney	  Seiter	  |	  @RavenCourts	     Raven	  Tools	  |	  @RavenTools	           imasocialtool.com	  
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Taming the Social Media Fire Hose

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Tools and strategies to maximize your social media marketing efforts.

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Transcript of "Taming the Social Media Fire Hose"

  1. 1. Taming  the  Social  Media     Fire  Hose   Courtney  Seiter  |  @RavenCourts  Raven  Internet  Marke5ng  Tools  |  @RavenTools  
  2. 2. Photo  via  elas5csoul  on  Flickr.com  
  3. 3. In  60  seconds:  Source:  h@p://gopopcorn.ca/blog/infographic-­‐60-­‐seconds-­‐of-­‐social-­‐media-­‐sharing.html  
  4. 4. Photo  via  madcitycat  on  Flickr.com  
  5. 5. Tools  and  Strategy  to:  •  Curate  great  content  •  Op5mize  and  measure  •  Build  your  community  
  6. 6. Cura<ng  content:  why?   The  80-­‐20  rule  of  social  media  promo<on   Your  stuff   20%   Anything  but   your  stuff   80%  
  7. 7. Summify   Free   summify.com  •  Curates  top  stories   daily  •  Your  social  network   determines  content  •  Summaries  delivered   via  email,  RSS,  web,   Twi@er  •  Similar:  Percolate,   StrawberryJ.am  
  8. 8. Storify   Free   storify.com  •  Create  stories  from   social  media  posts  •  Crowd-­‐source  from   your  community  •  Document  an  event  •  Embed  into  blog  posts  •  View  analy5cs  
  9. 9. Delicious   Free     delicious.com  •  Quickly  save  links   with  bookmarklet  •  Create  “stacks”  with   a  common  theme:   resources,  reviews  
  10. 10. Op<mizing  and  Measuring  •  Time  posts  for  best  engagement  •  Schedule  for  steady  stream  of   content  •  Measure  your  performance  
  11. 11. Tweriod   Free  •  $2.50  •  $7.50   tweriod.com  •  Analyzes  best  5mes/ days  to  tweet    •  Based  on  you  and   your  followers’   ac5vity  •  Hooks  up  with  Buffer   (wait  for  it…)  
  12. 12. Buffer   Free  •  $10  •  $99   bufferapp.com  •  Queues  Twi@er  and   Facebook  posts  for  pre-­‐ scheduled  5mes  •  Share  quickly  from  any   page  with  bookmarklet  •  Share  directly  from  within   RSS  •  Click-­‐through  and  RT   analy5cs  for  every  post  
  13. 13. SocialFlow   Limited  Beta   socialflow.com  •  Times  Twi@er  messages  for  best  engagement   based  on  audience  •  Priori5ze  and  queue  content  •  Iden5fies  top  keywords,  click  distribu5on  
  14. 14. CrowdBooster   Free  •  $39  •  $99   Crowdbooster.com  •  Scheduling  for   Twi@er  and  Facebook  •  Granular  analy5cs  for   each  post  •  Cross-­‐pladorm   recommenda5ons  •  Iden5fies  top  fans,   influencers  
  15. 15. Edgerank  Checker   Free  •  $15   Edgerankchecker.com  •  Analyzes  Facebook   Edgerank  to  op5mize   posts  •  Recommenda5ons  for   what  to  post  and   when  •  Individual  post  grading   from  A-­‐F  (pro  account)  
  16. 16. If  This  Then  That   Free   Ie@.com  •  Create  a  “recipe”  for  any  trigger  •  Automates  upon  trigger  •  Similar:  Dlvr.it  
  17. 17. Building  your  Community  •  Engage  with  customers  and   influencers  •  Find  out  who’s  talking  about  your   brand  and  where  •  Monitor  industry  
  18. 18. TwiTer  Lists   Free    twi@er.com  •  Segment  your  audience   into  useful  groups  to   monitor  &  engage  •  Customers,  influencers,   news  sources,   cheerleaders,   compe5tors,  partners,   etc.  
  19. 19. SocialBro   Free   socialbro.com    •  Search,  filter,  sort   within  your  Twi@er   community  •  Timing  stats  •  Analyze  compe5tors  •  Bulk  follow/unfollow/ lists  
  20. 20. Follower  Wonk   Free  -­‐  $120/month   followerwonk.com    •  Compare  up  to  3   Twi@er  accounts  •  Search  by  bio  •  Analyze  followers  •  Cost  based  on  total   number  in  community  
  21. 21. Social  Men<on   Free   socialmen5on.com    •  Daily  social  media   alerts  •  Monitor  your  brand,   industry,  compe5tors  •  Sources  including   Twi@er,  Facebook,   blogs,  YouTube  
  22. 22. uberVU   Starts  at  $499   ubervu.com  •  Monitoring,  analy5cs,  engagement,  repor5ng  •  More  than  20  sources,  24  languages  •  Automa5c  sen5ment  analysis  
  23. 23. Thank  you!  Courtney  Seiter  |  @RavenCourts   Raven  Tools  |  @RavenTools   imasocialtool.com  
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