Taming the Social Media Fire Hose

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Tools and strategies to maximize your social media marketing efforts.

Tools and strategies to maximize your social media marketing efforts.

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  • 1. Taming  the  Social  Media     Fire  Hose   Courtney  Seiter  |  @RavenCourts  Raven  Internet  Marke5ng  Tools  |  @RavenTools  
  • 2. Photo  via  elas5csoul  on  Flickr.com  
  • 3. In  60  seconds:  Source:  h@p://gopopcorn.ca/blog/infographic-­‐60-­‐seconds-­‐of-­‐social-­‐media-­‐sharing.html  
  • 4. Photo  via  madcitycat  on  Flickr.com  
  • 5. Tools  and  Strategy  to:  •  Curate  great  content  •  Op5mize  and  measure  •  Build  your  community  
  • 6. Cura<ng  content:  why?   The  80-­‐20  rule  of  social  media  promo<on   Your  stuff   20%   Anything  but   your  stuff   80%  
  • 7. Summify   Free   summify.com  •  Curates  top  stories   daily  •  Your  social  network   determines  content  •  Summaries  delivered   via  email,  RSS,  web,   Twi@er  •  Similar:  Percolate,   StrawberryJ.am  
  • 8. Storify   Free   storify.com  •  Create  stories  from   social  media  posts  •  Crowd-­‐source  from   your  community  •  Document  an  event  •  Embed  into  blog  posts  •  View  analy5cs  
  • 9. Delicious   Free     delicious.com  •  Quickly  save  links   with  bookmarklet  •  Create  “stacks”  with   a  common  theme:   resources,  reviews  
  • 10. Op<mizing  and  Measuring  •  Time  posts  for  best  engagement  •  Schedule  for  steady  stream  of   content  •  Measure  your  performance  
  • 11. Tweriod   Free  •  $2.50  •  $7.50   tweriod.com  •  Analyzes  best  5mes/ days  to  tweet    •  Based  on  you  and   your  followers’   ac5vity  •  Hooks  up  with  Buffer   (wait  for  it…)  
  • 12. Buffer   Free  •  $10  •  $99   bufferapp.com  •  Queues  Twi@er  and   Facebook  posts  for  pre-­‐ scheduled  5mes  •  Share  quickly  from  any   page  with  bookmarklet  •  Share  directly  from  within   RSS  •  Click-­‐through  and  RT   analy5cs  for  every  post  
  • 13. SocialFlow   Limited  Beta   socialflow.com  •  Times  Twi@er  messages  for  best  engagement   based  on  audience  •  Priori5ze  and  queue  content  •  Iden5fies  top  keywords,  click  distribu5on  
  • 14. CrowdBooster   Free  •  $39  •  $99   Crowdbooster.com  •  Scheduling  for   Twi@er  and  Facebook  •  Granular  analy5cs  for   each  post  •  Cross-­‐pladorm   recommenda5ons  •  Iden5fies  top  fans,   influencers  
  • 15. Edgerank  Checker   Free  •  $15   Edgerankchecker.com  •  Analyzes  Facebook   Edgerank  to  op5mize   posts  •  Recommenda5ons  for   what  to  post  and   when  •  Individual  post  grading   from  A-­‐F  (pro  account)  
  • 16. If  This  Then  That   Free   Ie@.com  •  Create  a  “recipe”  for  any  trigger  •  Automates  upon  trigger  •  Similar:  Dlvr.it  
  • 17. Building  your  Community  •  Engage  with  customers  and   influencers  •  Find  out  who’s  talking  about  your   brand  and  where  •  Monitor  industry  
  • 18. TwiTer  Lists   Free    twi@er.com  •  Segment  your  audience   into  useful  groups  to   monitor  &  engage  •  Customers,  influencers,   news  sources,   cheerleaders,   compe5tors,  partners,   etc.  
  • 19. SocialBro   Free   socialbro.com    •  Search,  filter,  sort   within  your  Twi@er   community  •  Timing  stats  •  Analyze  compe5tors  •  Bulk  follow/unfollow/ lists  
  • 20. Follower  Wonk   Free  -­‐  $120/month   followerwonk.com    •  Compare  up  to  3   Twi@er  accounts  •  Search  by  bio  •  Analyze  followers  •  Cost  based  on  total   number  in  community  
  • 21. Social  Men<on   Free   socialmen5on.com    •  Daily  social  media   alerts  •  Monitor  your  brand,   industry,  compe5tors  •  Sources  including   Twi@er,  Facebook,   blogs,  YouTube  
  • 22. uberVU   Starts  at  $499   ubervu.com  •  Monitoring,  analy5cs,  engagement,  repor5ng  •  More  than  20  sources,  24  languages  •  Automa5c  sen5ment  analysis  
  • 23. Thank  you!  Courtney  Seiter  |  @RavenCourts   Raven  Tools  |  @RavenTools   imasocialtool.com