Taming the Social Media Fire Hose

Taming the Social Media Fire Hose Courtney Seiter | @RavenCourts Raven Internet Marke5ng Tools | @RavenTools

Photo via elas5csoul on Flickr.com

In 60 seconds: Source: h@p://gopopcorn.ca/blog/infographic-‐60-‐seconds-‐of-‐social-‐media-‐sharing.html

Photo via madcitycat on Flickr.com

Tools and Strategy to: •  Curate great content •  Op5mize and measure •  Build your community

Cura<ng content: why? The 80-‐20 rule of social media promo<on Your stuﬀ 20% Anything but your stuﬀ 80%

Summify Free summify.com •  Curates top stories daily •  Your social network determines content •  Summaries delivered via email, RSS, web, Twi@er •  Similar: Percolate, StrawberryJ.am

Storify Free storify.com •  Create stories from social media posts •  Crowd-‐source from your community •  Document an event •  Embed into blog posts •  View analy5cs

Delicious Free delicious.com •  Quickly save links with bookmarklet •  Create “stacks” with a common theme: resources, reviews

Op<mizing and Measuring •  Time posts for best engagement •  Schedule for steady stream of content •  Measure your performance

Tweriod Free • $2.50 • $7.50 tweriod.com •  Analyzes best 5mes/ days to tweet •  Based on you and your followers’ ac5vity •  Hooks up with Buﬀer (wait for it…)

Buﬀer Free • $10 • $99 buﬀerapp.com •  Queues Twi@er and Facebook posts for pre-‐ scheduled 5mes •  Share quickly from any page with bookmarklet •  Share directly from within RSS •  Click-‐through and RT analy5cs for every post

SocialFlow Limited Beta socialﬂow.com •  Times Twi@er messages for best engagement based on audience •  Priori5ze and queue content •  Iden5ﬁes top keywords, click distribu5on

CrowdBooster Free • $39 • $99 Crowdbooster.com •  Scheduling for Twi@er and Facebook •  Granular analy5cs for each post •  Cross-‐pladorm recommenda5ons •  Iden5ﬁes top fans, inﬂuencers

Edgerank Checker Free • $15 Edgerankchecker.com •  Analyzes Facebook Edgerank to op5mize posts •  Recommenda5ons for what to post and when •  Individual post grading from A-‐F (pro account)

If This Then That Free Ie@.com •  Create a “recipe” for any trigger •  Automates upon trigger •  Similar: Dlvr.it

Building your Community •  Engage with customers and inﬂuencers •  Find out who’s talking about your brand and where •  Monitor industry

TwiTer Lists Free twi@er.com •  Segment your audience into useful groups to monitor & engage •  Customers, inﬂuencers, news sources, cheerleaders, compe5tors, partners, etc.

SocialBro Free socialbro.com •  Search, ﬁlter, sort within your Twi@er community •  Timing stats •  Analyze compe5tors •  Bulk follow/unfollow/ lists

Follower Wonk Free -‐ $120/month followerwonk.com •  Compare up to 3 Twi@er accounts •  Search by bio •  Analyze followers •  Cost based on total number in community

Social Men<on Free socialmen5on.com •  Daily social media alerts •  Monitor your brand, industry, compe5tors •  Sources including Twi@er, Facebook, blogs, YouTube

uberVU Starts at $499 ubervu.com •  Monitoring, analy5cs, engagement, repor5ng •  More than 20 sources, 24 languages •  Automa5c sen5ment analysis

Thank you! Courtney Seiter | @RavenCourts Raven Tools | @RavenTools imasocialtool.com

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Taming the Social Media Fire Hose

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