Social Media Monitoring: How to Be a Social Supersleuth

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Wondering how to engage your audience with social media? All you have to do is listen in the right places. Learn to use social media monitoring to uncover content, marketing, product and community …

Wondering how to engage your audience with social media? All you have to do is listen in the right places. Learn to use social media monitoring to uncover content, marketing, product and community building opportunities.

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  • @Simplify360 We're so glad you enjoyed it! Courtney is truly awesome :)
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  • This is amazing presentation. Courtney, you for sure is one of great community managers. This is very concise and complete presentation. Thanks for putting it up. Keep rocking.
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  • 1. Be a social media  supersleuth Social media monitoring beyond the usual
  • 2. Be a social media supersleuth COURTNEY SEITER Community Manager Writer. Editor. Social media marketer.  People wrangler. I read a lot of Nancy  Drew books as a kid. @RavenCourtney courtney@raventools.com
  • 3. Be a social media supersleuth Regular sleuthing
  • 4. Be a social media supersleuth Social sleuthing • To monitor your brand or product • To keep up with and share industry news • To connect with influencers and advocates • To keep an eye on your competitors • To get new content, marketing or product ideas
  • 5. Be a social media supersleuth Free tools for sleuthing
  • 6. Be a social media supersleuth Raven tools for sleuthing • Social Monitor • Twitter lists/searches • Social Stream • Link Manager • CRM • Competitor Manager • Even more!
  • 7. Be a social media supersleuth Meet Tiva Water
  • 8. Be a social media supersleuth Tiva Water’s challenges • More brand awareness • More content/social media posts that connect • More people to spread the word • More ideas to spread the word • More donations to help more people!
  • 9. Be a social media supersleuth How can they do it?
  • 10. Be a social media supersleuth Brand sleuthing • Brand name • Links • Variations/misspellings • Sentiment • Product name(s) • Frequently asked questions • Key leaders • Feedback • Campaigns • Advocates • Tagline • Detractors
  • 11. Be a social media supersleuth How I searched Raven Tool: Social Monitor More info on Boolean search: http://raven.im/BOOLEAN
  • 12. Be a social media supersleuth Found: Story to share
  • 13. Be a social media supersleuth Found: Sales opportunity
  • 14. Be a social media supersleuth Found: Killer testimonials
  • 15. Be a social media supersleuth Found: Photos!
  • 16. Be a social media supersleuth Found: Frequently asked questions
  • 17. Be a social media supersleuth Industry sleuthing • Industry news • Hashtags • Industry perception • Shareable content • Seasonal shifts • Content topics • Conversation starters • Content types • Pain points • Buying (or donating) • Keywords indicators
  • 18. Be a social media supersleuth How I searched Raven Tool: Social Monitor
  • 19. Be a social media supersleuth Found: Hashtag bonanza Raven Tool: Twitter search
  • 20. Be a social media supersleuth Found: Celeb endorsement Raven Tool: Social Monitor
  • 21. Be a social media supersleuth Found: Smart campaign
  • 22. Be a social media supersleuth Found: Media opportunity
  • 23. Be a social media supersleuth Found: Links to share Raven Tool: Link Manager
  • 24. Be a social media supersleuth Advocate sleuthing • Brand advocates • Advocacy drivers • Brand detractors • Detraction drivers • Industry influencers • Questions • Thought leaders • Suggestions • Pain points • Press opportunities • Relationship opportunities
  • 25. Be a social media supersleuth How I searched Raven Tool: Social Monitor
  • 26. Be a social media supersleuth Found: Influencer advocate
  • 27. Be a social media supersleuth How I searched Raven Tool: Social Monitor
  • 28. Be a social media supersleuth Found: Link opportunities
  • 29. Be a social media supersleuth How I searched Raven Tool: Social Monitor
  • 30. Be a social media supersleuth Found: Celeb advocates
  • 31. Be a social media supersleuth Found: Celeb advocates Raven Tool: CRM
  • 32. Be a social media supersleuth Found: Cool content idea!
  • 33. Be a social media supersleuth Competitor sleuthing • Channels • Sentiment • Audience • Feedback • Voice • Questions • Campaigns • Advocates • Social posts • Detractors • Blog posts
  • 34. Be a social media supersleuth How I searched Raven Tool: Twitter lists
  • 35. Be a social media supersleuth Found: Viral content
  • 36. Be a social media supersleuth Found: Pain points Raven Tool: Social Monitor
  • 37. Be a social media supersleuth Found: Partnership Raven Tool: Social Monitor
  • 38. Be a social media supersleuth Idea sleuthing • Virality • Content topics • Passion points • Campaigns • Trends • Advocates • Correlations • Detractors • Identifiers • Tipping points
  • 39. Be a social media supersleuth How I searched Raven Tool: Social Stream
  • 40. Be a social media supersleuth Found: A constant flow of resources and ideas...
  • 41. Be a social media supersleuth ...so Tiva Water can keep helping more people.
  • 42. Be a social media supersleuth Thanks! @RavenCourtney courtney@raventools.com More monitoring resources: http://raven.im/MaxMonitor