Smart Ears: Social Media Monitoring for Strategic Business Decisions

SMART EARS Social Media Monitoring for Strategic Business DecisionsArienne Holland, Communications Director | @RavenArienne | #explore

SMART EARS “There’s a reason God gave us two ears and only one mouth: listening is twice as important as talking. “But he gave us 10 fingers … he must really want us to poke things!” — Kenneth, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 3) It requires thought, time and tools. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. Strategy: Monitor more than vanity. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS “Listen up Fives, a Ten is speaking.” — Jenna, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. Not necessarily this … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. … more like this. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. Strategy: Go where your people are. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. Bob could set up a Twitter account for his auto parts supply business … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. … or Bob could invest the same time in auto forums, where thousands are asking for help. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. Strategy: Use words real people use. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS “Remember everyone, just don’t be yourselves.” — Jack, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. It may be as old as Zagat … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. … but mine forums, feedback and surveys to find those real words for your marketing. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS @RavenTools | | #explore

SMART EARS 2) It drives better business decisions. “Understanding how customers see things is important.” — Maura Ginty, Autodesk via TopRank blog @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. Strategy: Teach the way people prefer. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. @ZAGGdaily’s invisibleSHIELD @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. ZAGG developed new products that people needed to learn … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. … and discovered video was best. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. So did Sony. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS @RavenTools

SMART EARS 2) It drives better business decisions. Strategy: Verify product decisions. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. Bacardi Dragon Berry + mango + St. Germain + white cranberry juice + jalepeño = Ugh. But why? @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. The too-spicy culprit? @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. Strategy:Beat competition to market. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. Zooey’s nails were fun … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. … but criticized for being sloppy. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. Maria could offer to do it better. Or she could teach a DIY class … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. … that turns into a nail-art series. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 3) It requires thought, time and tools. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 3) It requires thought, time and tools. Get advice … “It is good to rub and polish our brain against that of others.” — Michel de Montaigne @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 3) It requires thought, time and tools. … but think independently, too. That’s how you stand apart. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS “So what’s your religion, Liz Lemon?” “I pretty much just do whatever Oprah tells me to do.” — Tracy to Liz, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS Recap @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 1) It’s proactive, not reactive. Monitor more than vanity. Go where your people are. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 2) It drives better business decisions. Use words real people use. Teach the way people prefer. Verify product decisions. Beat competition to market. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

SMART EARS 3) It requires thought, time and tools. Get advice, but use your own brain. Invest time wisely. Find the right tools for you. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

THANKS FOR LISTENINGArienne Holland, Communications Director | @RavenArienne | #explore

http://raventools.com	553
http://staging.raventools.com	29
http://feeds2.feedburner.com	16
http://us-w1.rockmelt.com	2
http://feeds.feedburner.com	1
http://reader.googleusercontent.com	1
http://pinterest.com	1

Smart Ears: Social Media Monitoring for Strategic Business Decisions

by Raven Internet Marketing Tools on Feb 16, 2012

Accessibility

Categories

Upload Details

Usage Rights

7 Embeds 603

Statistics

Smart Ears: Social Media Monitoring for Strategic Business Decisions Presentation Transcript