Smart Content: How to Make your Online Content Thrive

by Raven Internet Marketing Tools on Sep 27, 2011

5,446 views

Give your content the right environment to grow and thrive by focusing on keyword research and information architecture.

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Give your content the right environment to grow and thrive by focusing on keyword research and information architecture.

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http://directmatchmedia.com	139
http://paper.li	133
http://citizen.svn.octaveoctave.com	86
http://presentworth.blogspot.com	13
http://us-w1.rockmelt.com	11
http://citizen.local	11
http://www.twylah.com	9
http://feeds.feedburner.com	5
http://a0.twimg.com	4
http://twitter.com	4
http://localhost	3
http://www.linkedin.com	2
http://www.linkedin.com	2

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Smart Content: How to Make your Online Content Thrive — Presentation Transcript

SMART CONTENT How to make your online content thriveJon HenshawCo-Founder & CPO@RavenJon

Information Architecture

Keyword Research

Site Structure

SEO Guide to IAhttp://raven.im/p4UA7S

Living Standard HTML

Semantic Elementshttp://raven.im/obswfn nav, header, footer,section, article and aside

http://html5boilerplate.com

Site Speed Caching CDNImage Compression Good Hosting

W3 Total Cachehttp://raven.im/pvXTdi

CDN: AWS CloudFronthttp://raven.im/o57Ko4

PNGCrushhttp://raven.im/n8QeMi

Pair Networkshttp://raven.im/nzFX3x

http://gtmetrix.com/

Google Webmaster Tools

Structured DataFor people and bots!

Structured Data Options Microformats RDFa Microdata

schema.orgMicrodata schemas for people, products, events,organizations, movies, books, reviews and much more

http://schema-creator.org

Social META Data

Open Graph Protocolhttp://raven.im/pX2P1X

Evernote Site Memoryhttp://raven.im/qb69tm

Social SharingButtons and Comments

Facebook Comments

250% increase in trafﬁc99% decrease in crapulence

Forbes: +1 Ranking Signalhttp://raven.im/nz5EvK

Google+ Button Conﬁghttp://raven.im/n8APJY

Images Include URL on image Use keywords in ﬁle name Always use ALT textTreat Infographics like videos

Amazing content but no text

Forms Wufoo / AWeberRepeat and new visitors

Offsite SlideshareStumbleUpon Paid Discovery

Bam! Done!Jon HenshawCo-Founder & CPO@RavenJon

Cody Wheeler , Lead SEO at Samtec Inc. This was one of my favorite discussions from Blueglass. A ton of content in a very small window. Great job. 8 months ago

Are you sure you want to Yes No

Jon Henshaw , Co-Founder & CPO at Raven Internet Marketing Tools I just updated the presentation with my speaker notes. That will help the slides make more sense :) 8 months ago

relocationestimate It is a nice presentation.. 8 months ago

Smart Content: How to Make your Online Content Thrive

by Raven Internet Marketing Tools on Sep 27, 2011

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Smart Content: How to Make your Online Content Thrive — Presentation Transcript