SEO performance metrics that actually matter Jon Henshaw @RavenJon
NO RANKING RESULTS!!!Google doesn’t want you scraping their search engine and they’re about to declare war.
SUCKS (not provided)Not provided sucks and is here to stay. Especially because of the onset of browsers turning on SSL search by default.
Why does Google hate us? They don’t.They’re making business decisions that make sense for them, and they’re also protecting themselves against privacy laws.
Google provides search query data with average position, which isbetter and more accurate than scraped SERPs. Scraped SERPs is not anaccurate representation of how well a keyword is actually performing.