Rock Social Media in 30 Minutes A Day

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Are tons of tiny social media tasks pecking you to death? Shape up your schedule! In this session, learn how to create a consistent social media to-do list, structure the workday and quell the social media storm.

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Rock Social Media in 30 Minutes A Day

  1. 1. How to rock social media …in just 30 minutes a day
  2. 2. Rock social media in 30 minutes a day COURTNEY SEITER Community Manager I work with social media all day, but it isn’t my only job. (I also write, edit our blog and work on our tools.) These shortcuts help keep me productive even when I only have a few minutes. @RavenCourtney raventools.com/welcome/webinars
  3. 3. Rock social media in 30 minutes a day Social media can take up a LOT of your day – sometimes without you even realizing that it’s happening.
  4. 4. Rock social media in 30 minutes a day Source: Vertical Response Small businesses are spending more time on social media, but many are struggling with the extra work.
  5. 5. Rock social media in 30 minutes a day Source: Vertical Response Lots of us would rather spend less time on social media and more time on the other activities that grow a business.
  6. 6. Rock social media in 30 minutes a day Our 30-minute schedule • Listen and respond • Read and curate • Post and schedule • Monitor and engage • Analyze and report
  7. 7. Rock social media in 30 minutes a day Before we get started • Objectives: What are your goals? • Strategy: How will you approach it and why? • Networks: Where will you be active? • Measurement: How will you define success?
  8. 8. Rock social media in 30 minutes a day A good place to start is moz.com’s Beginner’s Guide to Social Media.
  9. 9. Headline for the webinar goes here For a deeper dive into measurement, you can check out Raven’s 30 Social Media Metrics That Prove Real Value.
  10. 10. Rock social media in 30 minutes a day 1. Listen and respond Source: KISSMetrics First thing’s first: Respond to questions, comments and problems. (Depending on your industry and volume, you might need to do this more than once throughout the day.)
  11. 11. Rock social media in 30 minutes a day 2. Read and curate Source: Vertical Response Creating and finding great content to share is the part of social media work that takes the most time and effort, according to small business owners.
  12. 12. ent to help you improve productivity Rock social media in 30 minutes a day GOOGLE TRENDS See what the world is searching for in real-time.
  13. 13. ent to help you improve productivity Rock social media in 30 minutes a day FEEDLY Subscribe to the feeds of news sources, fans, competitors, specific topics of interest and more with Feedly or another feed reader.
  14. 14. ent to help you improve productivity Rock social media in 30 minutes a day PERCOLATE A custom list of top links curated daily from your Twitter account and sites you subscribe to.
  15. 15. ent to help you improve productivity Rock social media in 30 minutes a day SMARTBRIEF Summaries of the day’s most important headlines, hand-picked from hundreds of publications — straight to your inbox as one-stop-shop e-newsletters.
  16. 16. ent to help you improve productivity Rock social media in 30 minutes a day UNROLL.ME Unsubscribe instantly from emails you don’t want. Roll the rest into a convenient daily digest.
  17. 17. ent to help you improve productivity Rock social media in 30 minutes a day RAVEN TOOLS SOCIAL MONITOR Choose your search terms in Raven’s Social Monitor, then sort results by source, date, language or even number of followers.
  18. 18. Rock social media in 30 minutes a day 3. Post and/or schedule • Find your optimal post times • Schedule posts ahead of time • Manage multiple networks • Keep up with your resources and schedule
  19. 19. Rock social media in 30 minutes a day TWERIOD Free tool that analyzes your Twitter account to show you when the biggest chunk of your audience is online.
  20. 20. your time on selected sites. Rock social media in 30 minutes a day FOLLOWERWONK One of Followerwonk’s features is a display of an account’s followers by density on a map.
  21. 21. Rock social media in 30 minutes a day RAVEN TOOLS SOCIAL MEDIA MANAGEMENT Once you’ve found your optimal schedule, you can use Raven’s social media management tools to post or schedule posts on Facebook and Twitter.
  22. 22. Rock social media in 30 minutes a day BUFFER Or use Buffer to schedule posts to other networks, like LinkedIn and Google+.
  23. 23. Rock social media in 30 minutes a day EDITORIAL CALENDAR Source: Social Media Examiner An editorial calendar as simple as a spreadsheet fitted to your specifications can help keep you on track.
  24. 24. Rock social media in 30 minutes a day 4. Monitor and engage • Monitor your brand or important keywords • Focus in on important users • Join relevant conversations • Build relationships with key people
  25. 25. ent to help you improve productivity Rock social media in 30 minutes a day KNOWEM KnowEm checks your preferred username against hundreds of sites, social networks and more.
  26. 26. ent to help you improve productivity Rock social media in 30 minutes a day TALKWALKER Similar to Google Alerts, Talkwalker Alerts unearth more and better results.
  27. 27. ent to help you improve productivity Rock social media in 30 minutes a day TOPSY ALERTS Sign up for Topsy alerts and you’ll get a daily email reminder that leads to this dashboard.
  28. 28. ent to help you improve productivity Rock social media in 30 minutes a day RAVEN TOOLS SOCIAL STREAM Social Stream is a dynamic place to monitor and engage with just the audience you’re looking for at just the right time. It also connects to Raven’s CRM for better relationship-building!
  29. 29. ent to help you improve productivity Rock social media in 30 minutes a day TWITTER LISTS Create public or private Twitter lists to make sure you don’t miss great content from influencers, fans or likeminded companies.
  30. 30. ent to help you improve productivity Rock social media in 30 minutes a day TWITTER CHATS Twitter chats focused on your industry can help you connect with likeminded people and build relationships. We made a big list of Twitter marketing chats you can use.
  31. 31. ent to help you improve productivity Rock social media in 30 minutes a day FACEBOOK INTEREST LISTS Interest lists are a great way to make sure the content you’re most interested in is easy to find.
  32. 32. Rock social media in 30 minutes a day 5. Analyze and report • Synthesize your social activities • Make sense of the data • Tweak as necessary • Report to boss or client
  33. 33. ent to help you improve productivity Rock social media in 30 minutes a day GOOGLE ANALYTICS DASHBOARD Create a custom dashboard for your Google Analytics account with just the data points you want to see.
  34. 34. ent to help you improve productivity Rock social media in 30 minutes a day SHAREDCOUNT Enter a URL or multiple URLs into SharedCount to see how your content has spread.
  35. 35. ent to help you improve productivity Rock social media in 30 minutes a day RAVEN TOOLS REPORT Every tool in Raven is reportable with the click of a button, or you can choose scheduled reports for setit-and-forget it analysis and reporting.
  36. 36. Rock social media in 30 minutes a day Bonus: Stay-on-task-tools
  37. 37. ent to help you improve productivity Rock social media in 30 minutes a day FOCUSBOOSTER A customizable digital timer designed to help you focus on single tasks.
  38. 38. Rock social media in 30 minutes a day RESCUETIME RescueTime analyzes where you go on the web and gives you daily and/or weekly reports.
  39. 39. Rock social media in 30 minutes a day STAYFOCUSD A Chrome extension that allows you to set maximum time limits for specific time-suck sites.
  40. 40. 30:00 … Go! slideshare.net/raventools youtube.com/Raventoolsvideos raventools.com/welcome/webinars

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