• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Post Click Marketing: Understanding Your Visitors
 

Post Click Marketing: Understanding Your Visitors

on

  • 1,724 views

 

Statistics

Views

Total Views
1,724
Views on SlideShare
1,724
Embed Views
0

Actions

Likes
0
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Specific – Speaks to the present concerns or desires of each specific market You-oriented – All about the viewer, not about us Clear benefit – What’s in it for me? Immediate gain – Offer me a solution to what I want now
  • What time of day are users visiting your site? Are language barriers a factor? What content is each region most interested in? What keywords drive content from that region to your page?
  • Look at your actual PPC search queries Determine if you’re getting the right audience for your landing page topic Find new negative keywords that are dragging you down
  • Learn what information is important to new visitors first, and then find out what they care about when they come back again.
  • Form example from iContact

Post Click Marketing: Understanding Your Visitors Post Click Marketing: Understanding Your Visitors Presentation Transcript

  • Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools
    • The conundrum of giving a presentation on landing page optimization:
    • Our visitors all have different wants .
  • Ease of Use Price Features Speed
    • Figuring out what that is for your audience is key .
    • The three elements of a converting landing page:
    • Get their attention
    • Keep them engaged
    • Call them to action
    Ben Hunt Convert! Designing Web Sites to Increase Traffic and Conversions
  • Get Their Attention
    • Be specific
    • It’s about the visitor, not you
    • The benefit should be perfectly clear
    • Show the immediate gain
  • Keep Them Engaged
    • They must identify with your proposition
    • They must be able to trust you
    • They must believe their needs will be met
    • They can’t have doubts/concerns
  • Gathering intelligence
    • Understanding Your Visitors
  • Strategies Attention Testing Tools A/B & Multivariate Testing User Testing Analytics Analysis
  • Usability Hub | theclicktest.com
    • $20/mo & up
    • Access to:
      • FiveSecondTest
      • NavFlow
      • ClickTest
    • Public or private tests
  • EyeQuant | eyequant.com
    • 99 EUR for 5 one-off tests
    • Access to:
      • Attention Map
      • Perception Map
      • Hot Spot Map
    • Auto-generated
  • Feedback Army | feedbackarmy.com
    • $20/test
    • Ask questions to users
    • Get 10 responses from reviewers
    • 8 Days to gather feedback
  • 4Q Survey | 4q.iperceptions.com
    • $19/mo and up
    • Online survey tool
    • Asks visitors to participate and rate experience
    • Google Analytics integration
  • Unbounce | unbounce.com
    • $25/mo and up
    • Landing page templates
    • A/B & Split Tests
    • Google Analytics integration
    • Uses custom domain
  • Visual Website Optimizer
    • $49/mo and up
    • Easily modify your pages
    • A/B & Split Tests
    • Google Analytics integration
    • Realtime multiple conversion reports
  • analytics insight
    • Understanding Your Visitors
  • Advanced Segment: Region
    • What content is each region most interested in? Are language barriers a factor?
  • Matched Search Queries
    • Determine if you’re getting the right audience for your landing page topic.
  • Returning vs New Visitor
    • Look at returning and new visitors differently.
  • Google URL Builder
    • Use Google’s URL Builder to see how your social messaging brings in visitors.
  • Top Converting Pages
    • What pages on your site are converting the best? What can you learn from them?
  • user psyche 10 questions to ask
    • Understanding Your Visitors
    • Are you presenting your prices the right way?
    • Should you be highlighting your prices , features or your benefits ?
    • Are you matching ad copy to your landing page headlines ?
    • Do theme pages perform better than single product pages ?
    • Does your landing page images reinforce your landing page concept?
    • What reading pattern does your audience use? http://raven.im/readpatterns
    • What emotion should you convey to your audience? http://raven.im/lpemotion
    Fear Guilt Trust Value Trend-Setting Belonging Time Competition Instant Gratification
    • Can you communicate the same message using fewer words ? Is your headline too clever?
    • Is your landing page talking about you or your visitor ? futurenow.com/wewe
    • What unnecessary steps can you eliminate in the conversion process?
  • Thank You! Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools