Specific – Speaks to the present concerns or desires of each specific market You-oriented – All about the viewer, not about us Clear benefit – What’s in it for me? Immediate gain – Offer me a solution to what I want now
What time of day are users visiting your site? Are language barriers a factor? What content is each region most interested in? What keywords drive content from that region to your page?
Look at your actual PPC search queries Determine if you’re getting the right audience for your landing page topic Find new negative keywords that are dragging you down
Learn what information is important to new visitors first, and then find out what they care about when they come back again.
Form example from iContact
Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools