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Promotional tools analysis

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  • 1. Promotional Tools AnalysisThis is a presentation on the promotional tools used by producers to connect the different promotional aspects such as poster and magazine cover. And how they tie in aspects and convey of the narrative.
  • 2. Star names enticethe audience intoseeing the film forexample if they Sherlock Holmes Position of the characters highlight theknow the actor this importance of them forcould be main example Sherlock inreason for seeing front of the otherthe film. character highlightingCharacters images his importance. This ishighlight the also shown through thecharacters that feature positions and size of thein this film. other characters show that they are not asVault/ Prison door important highlightingsuggest Sherlock is mainsomething/someon character.e is locked up The image of the Villain is‘Holmes for the Holiday’ positioned separate form theHighlighting the release other characters to highlight hisdate of the film through role as the villain.the tagline. Clothing highlights the era of the film His facial expression Victorian. conveys aspects of his personality.
  • 3. Positioning of the character in Typography links in comparison to the masthead. with typography on Showing this characters the films poster. position in the film. Highlighting he’s the main character.He’s facial expressionconveys another side tohis personality . Of thishard serious man Star names of the actor andcompared to the film director to entice theposter. audience. For example people who are fans of Guy Richie’s films will be likely to appeal to this. Use of emotive words to highlight this characters personality to the audience.Evaluation :Overall I feel that the use of magazine cover and Poster an ways in which theycan be interlinked to convey aspects of the narrative has been done really well. Forexample they use the image of the main character to convey aspects of his personality.Also the use of star names in the poster and the magazine cover has be used successfully.I finally the link in typography works well as this makes us associate the typography withthe film.

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