Using video to attract people to your cause

USING VIDEO TO ATTRACT PEOPLE TO YO U R C A U S E We specialise in helping charities and social entrepreneurs create web videos that increase awareness and income by building a community of supporters

PEOPLE CURRENTLY HAVE LESS DISPOSABLE INCOME THAN BEFORE • People/businesses are more cautious about how they donate their money • They are currently having to cut back and that includes on charitable giving • When they do give they want to know more about where their donations go and the impact it is having

THERE ARE NOW MORE CHARITIES IN THE UK THAN BEFORE ... • There is increased competition for charitable funds • Government funding will be cut in the coming years • If your donors are more inspired by another charity they will donate there • Charities need to be able to demonstrate their unique value and to engage with their supporters on a regular basis • There is no excuse for charities not to be using social media and video to promote their cause (YouTUBE etc is free)

SURVIVAL If charities cannot........ • Increase their voluntary income and ensure they are not overly dependent on statutory funding • Develop innovative ways to generate new income streams and ﬁnance their work • Continue to engage and retain new and existing stakeholders • ‘......They will struggle to survive and may DISAPPEAR altogether’ with all that good work lost.’

BUILD LOYALTY AND IDENTITY FROM YOUR SUPPORTERS • Keep supporters engaged with your work and your cause • Make it personal, get them involved • Leverage what you are doing through strategic partnerships and engage targeted audiences • Start to use targeted video for the web as part of an online strategy to do this.......

WE CAN HELP YOU...... • Want to learn to develop regular professional video content yourself as part of a targeted strategy? • Talk to us about our one day training courses ‘how to create your own web videos’ and ‘effective social media strategy’ • Want to create high end video presentations to drive a focused fundraising campaign or to demonstrate your impact to funders? • Talk to us about creating that content for you

GET IN TOUCH ... We do special rates for charities and NGOs Contact Ravinol on: • 07949 639699, or • ravinol@beinspiredﬁlms.com ... to discuss how we can help you Check out examples of our work and testimonials: • www.beinspiredﬁlms.co.uk/showreel/

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Using video to attract people to your cause

by ravchambers on Nov 15, 2009

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Using video to attract people to your cause — Presentation Transcript