Micro Moments if next big thing in Mobile Marketing. Mobile is relevant more than ever today. Is your product or service advertised where it matters the most. Google has done excellent research in this field and come out with guide to help you device your mobile marketing strategy. So get ready and go out there to conquer world via mobile.

1. Future is Here
Micro Moments - Get Ready for Next Big Thing in Mobile Marketing
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2. Micro Moments
Forrester Research
“Micro Moments Are the Next Frontier for
Mobile.”
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3. What are Micro Moments?
Micro Moments are moments that matters the most
I want to know
I want to go
I want to do
I want to buy
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4. Micro Moments
They occur when people turn to their devices for answers :)
Need to do something
Discover something
Do something
Watch something
Most Importantly buy somethingwww.letsnurture.com

5. Micro Moments - Some Stats
1. More than 60% of smartphone users who booked leisure travel options
have checked for travel options during extra moments like travelling or
waiting in line.
2. More than 90% of the smartphone users look for information while in
middle of the task
3. More than 80% of the user use smartphone to decide which product to buy
when they are in store
4. More than 65% of Online shoppers perception about brand depends onwww.letsnurture.com

6. Micro Moments
Smartphones allows following:
Immediate Actions - Right away Right now
Demand for Relevance - It’s all about relevant and reliable info. right when user
wants it.
Loyal to Needs - Time for brands to cater to our need in those micromoments
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7. Micro Moments - How it Works?
Type of Micro Moments:
1. Is it really worth it
2. Show me how
3. Time to Replace old one
4. Didn’t Plan for this
5. Please Explain Me
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8. Micro Moments - Device a Winning Strategy
1. Understand how customer goes thru Micro Moments at least for your
products
2. What customer wants right at that moment
3. Deliver right experience at the right time to the customer wherever he is
4. Ready to deliver same rich experience on all the screens
5. No two moments are same, similarly no two products are same - device
your strategy now www.letsnurture.com

9. Micro Moments - Mobile is ultimate tool for
Search
People consume searches from Mobile more than computers now.
Near by searches are on rise
Trailer to Success (moviegoers watch trailers more than ever before making
decision to watch full length)
Second Screen searches - I have just watched on TV now what (Smartphone is
there to serve your more about the same brand/product/service)
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10. Micro Moments - Capture Them for Success
Industries that should worry about Micro Moments
1. Auto
2. Travel
3. Electronics
4. Food & Beverage
5. Baby Products
6. Movies & Entertainment
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11. Micro Moment - They are Mobile Moments
1. Delivery only that matters to them the most
2. You get only a glance so grab it
3. Put a big fat ass Buy Button to capture the attention and moment
You don’t get that moment twice so make the most of it.
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12. Micro Moments - Tips for Winning Strategy
Always Be There
Be Super Useful
Be Not just quick be Super Sonic
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13. Micro Moments - Time to Connect the Dots
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Visit www.letsnurture.com to Know More….