Check Facebook?
Twitter?
Email
Instagram?
Pintrest?
The news?
I DO!
DO YOU?
If yes, then you are engaging in mass
media
YAY!
Huh?
It is a theory that tries to understand mass media
It focuses on the reader…YOU!
…
What do YOU do with the media?
How do YOU use the media?
Why?
Mass communication
theorists, researchers and
practitioners use this theory
Media surrounds us.
So we need to understand everything about it.
It is apart of our daily lives
Too many definitions on audience gratifications and
fulfillments.
Question the quality & reliability of data collected
Too...
“What people do with media
rather than what the media does
to people”
is…
Comm201 electronicpresentation ravaioli
Comm201 electronicpresentation ravaioli
Upcoming SlideShare
Loading in...5
×

Comm201 electronicpresentation ravaioli

167

Published on

Clemson University Comm 201 Electronic presentation by Elizabeth Ravaioli

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
167
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Comm201 electronicpresentation ravaioli

  1. 1. Check Facebook? Twitter? Email Instagram? Pintrest? The news?
  2. 2. I DO! DO YOU?
  3. 3. If yes, then you are engaging in mass media
  4. 4. YAY!
  5. 5. Huh? It is a theory that tries to understand mass media It focuses on the reader…YOU! …
  6. 6. What do YOU do with the media? How do YOU use the media? Why?
  7. 7. Mass communication theorists, researchers and practitioners use this theory
  8. 8. Media surrounds us. So we need to understand everything about it. It is apart of our daily lives
  9. 9. Too many definitions on audience gratifications and fulfillments. Question the quality & reliability of data collected Too big of a scope – very broad
  10. 10. “What people do with media rather than what the media does to people” is…
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×