Metrics of digital marketingPresentation Transcript
Types of Metrics in Digital
Mobile - Site
•The percentage of visitors who view the site & immediately
leave the by closing the browser/tab or typing in a new urlBounce Rate
•The total number of individual visitors to your site during a
specific period of timeUnique Visitors
•The total number time spent by visitors on the website.Time on site
•The percentage of visitors who view site for their mobile
phones or tabletsTraffic by device
•A comparison of the pages on your site that receive the most
and least traffic
•The return visit rate is the percentage of visits from visitors who
have visited the website before
Lead to conversion rate
A Head Line
A secondary Head Line
To the point copy
Form to Capture Details
Strong Call to action
Minimum links on the page
Call to action – above the scroll
Key thinks to remember while creating a landing
Impressions: One view or display of an ad. Ad reports records the
total impressions per ad.
Cost per lead – CPL : Total cost of generating one lead for an
Cost per click – CPC : Cost per click program where advertisers
pay each time a user clicks on the ad or link.
Click Through Rate – CTR : The click-through rate is the number of
times a click is made on the advertisement divided by the total
Click Per Impression – CPM : Cost per thousand impressions.
Cost Per Acquisition – CPA : Is an online advertising pricing model,
where the advertiser pays for each specified action. Purchase,
Cost Per Visit – CPV : The cost of driving individual visits to the web
Engagement: The ratio of likes+comments+shares received over the
fan base of the page over a fixed period of time.
Post Virality: The Ratio of likes+comments+shares received on a page
post divided by the no. of people to whom the post has reached over
a period of time.
People Talking About: This metric is a sum of likes+comments+shares
received on the PAGE + the number of new fans acquired on the
PAGE over a period of time
Post Reach: Each post published on the page reaches an X no. of fans
on the page out of it’s Total Fan base.
User analytics: Tell you things like which pages users have viewed the
most, which call-to-action buttons they’ve clicked, and how many tasks
they’ve performed while using your product.
Banners: The main purpose for creating a banner, knowledge of
different sizes and innovations to be done for them.
Promoted posts: Need to have less than 20% of text, or the post is
considered as a spam.
E-mailers: Need to focus on the Open rate & Bounce rate of the
previous mailers. And implement them
Coding: Also know as programming or development of a website. This is also an
important metric. The no of lines written for a page, determines the rank of the page.
Page name: Also know as html file name, should contain only letters, digits, and
underscores—no spaces, punctuation, or special characters.
GA code: It’s one of the most important metrics. It help us monitor visitors, results of
marketing campaign, optimise website, evaluate traffic .
Page rank: It is a metric which Google uses to determine the importance of a web page.
Highest ranked pages are the pages with the most links leading to them. PageRank has
an significant impact on websites Google rankings.
SEO: Internet is made up of content in the form of words, images & video’s. An search
engine helps user to search answers or content. The process of increasing visibility of a
website or a web page is called as SEO.
Inbound link: Also know as back link is one of a metric to find out how popular a website
is. Inbound links brings traffic to your web site from other web sites which also increases
web site ranking in the search engine. Better search engine ranking brings a lot of
hits/traffic on to the web site.
Compatibility: Bowser, Platform & Device play a key role in determining the website visits
/ bounce rate.