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The Importance of Visibility
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The Importance of Visibility

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The Importance of Visibility The Importance of Visibility Presentation Transcript

  • The importance of Visibility (and how to get it)Raul Portales@sla_shalafiraul@thepilltree.com@thepilltreehttp://thepilltree.com
  • What matters is...●Development●Design●Visibility
  • Which App to make?●General Purpose Apps●Lots of potential users●Not really necessary●Niche Apps●Fill a necessity●Users come back to them very often
  • General Purpose Apps●Phase 1: Enthusiastic users●Blog Reviews●Early adopters●Geeks●Phase 2: ???●???●Phase 3: Normal users●Lots of downloads●Profit
  • Niche appsSpecialized users●They search for it●More bounded to the app●More feedback●Better rankings
  • Choosing the Niche Vs
  • The Freemium modelAndroid users want something for free Lite / Full ●Full version will have great ratings ●Easier to build ●Migration issues Free + in-app billing ●Only one binary ●Server side “required”
  • The Ratings
  • Getting Visibility●Blog reviews●Android Market Trending app Top new app Top app Featured●Advertising●Visibility of your company●Be creative!
  • Lite / Full Game
  • Free / Pro Niche App
  • Free Game
  • Summary●Niche Apps are sustainable●General apps are like lotteryDoing a good product is not enough● It is absolutely requiredThe 4G pillars:● Good development Good design Good marketing Good luck
  • Questions?Raul Portales@sla_shalafiraul@thepilltree.com@thepilltreehttp://thepilltree.com