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Piracy on Apps

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A short talk about the impact of Piracy on Mobile apps -specially on games and specially on Android-, how to minimize the impact and how to live with it.

A short talk about the impact of Piracy on Mobile apps -specially on games and specially on Android-, how to minimize the impact and how to live with it.

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    Piracy on Apps Piracy on Apps Presentation Transcript

    • Piracy on Apps Raul Portales @sla_shalafi Platty Soft @plattysoft
    • Is it real?
    • The platform matters
    • Some recent reactions
    • It can happen to you
    • Look at other media Music and Movies
    • What you can NOT do Beat them
    • Opportunity CostThere is more to piracy than just money
    • Opportunity Cost Easy to obtain
    • Opportunity Cost Ethics / Moral
    • Opportunity Cost Safety
    • Opportunity Cost Price / Value
    • What you CAN doWork out the opportunity cost
    • What you CAN doOffer free options (Freemium)
    • What you CAN doPrice according to perceived value
    • What you CAN doEmbrace other models (Free2Play)
    • What you CAN doImprove accessibility (In-app purchases)
    • A pirated copy is NOT a lost sale
    • What you SHOULD doAlways look at the bright side of life
    • Questions?Raul Portales@sla_shalafi Platty Soft @plattysoft