The Networked Brand: Using Online Tools to Network Offline

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My COMM506 Guest Talk to Dr. Kate Milberry's University

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The Networked Brand: Using Online Tools to Network Offline

  1. 1. Social Networking and yourDigital Footprint: TheNetworked Brand Raul Pacheco @hummingbird604 http://hummingbird604.com http://www.facebook.com/hummingbird604
  2. 2. There’s faux pas… andthen there’s THIS…
  3. 3. IdentityYour personal life Your professional life Privacy
  4. 4. I have a split personality disorder…. Actually, not really but you know what I mean…
  5. 5. My professional (academic) sideMypersonalside
  6. 6. I’ve spent the better part of the past four years managing two identities
  7. 7. Two things:Privacy AND Identity
  8. 8. Elements of Identity
  9. 9. Elements of Privacy
  10. 10. Practical tips• No sex, religion or politics – Unless you’re prepared to deal with the consequences
  11. 11. Self-control and astute self- disclosure
  12. 12. Your privacysettings are KEY
  13. 13. Self-monitoring (c) 2011
  14. 14. Brand monitoring(c) 2011
  15. 15. HootSuite columns (c) 2011
  16. 16. Google Alerts(c) 2011
  17. 17. Twitter Search (c) 2011
  18. 18. Your digital community can bestructured around any socialplatform
  19. 19. Twitter: Monitor trends/hashtags tobuild on conversations
  20. 20. More practical tips• Don’t HootSuite under the influence!• If managing multiple identities/brands, switch browsers!• Use social media to enhance your networking skills and broaden your offline network.• Your online brand needs to present your professional self regardless of whether its a personal account.• Own and master your digital footprint.
  21. 21. My only shameless plug…http://hummingbird604.com/book
  22. 22. Raul Pacheco @hummingbird604 hummingbird604@gmail.com http://hummingbird604.com http://www.facebook.com/hummingbird604In loving memory of anamazing blogger, friend andcommunity builder:Derek K. Millerhttp://www.penmachine.com(1969-2011)

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