The Networked Brand: Using Online Tools to Network Offline
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The Networked Brand: Using Online Tools to Network Offline

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My COMM506 Guest Talk to Dr. Kate Milberry's University

My COMM506 Guest Talk to Dr. Kate Milberry's University

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The Networked Brand: Using Online Tools to Network Offline Presentation Transcript

  • 1. Social Networking and yourDigital Footprint: TheNetworked Brand Raul Pacheco @hummingbird604 http://hummingbird604.com http://www.facebook.com/hummingbird604
  • 2. There’s faux pas… andthen there’s THIS…
  • 3. IdentityYour personal life Your professional life Privacy
  • 4. I have a split personality disorder…. Actually, not really but you know what I mean…
  • 5. My professional (academic) sideMypersonalside
  • 6. I’ve spent the better part of the past four years managing two identities
  • 7. Two things:Privacy AND Identity
  • 8. Elements of Identity
  • 9. Elements of Privacy
  • 10. Practical tips• No sex, religion or politics – Unless you’re prepared to deal with the consequences
  • 11. Self-control and astute self- disclosure
  • 12. Your privacysettings are KEY
  • 13. Self-monitoring (c) 2011
  • 14. Brand monitoring(c) 2011
  • 15. HootSuite columns (c) 2011
  • 16. Google Alerts(c) 2011
  • 17. Twitter Search (c) 2011
  • 18. Your digital community can bestructured around any socialplatform
  • 19. Twitter: Monitor trends/hashtags tobuild on conversations
  • 20. More practical tips• Don’t HootSuite under the influence!• If managing multiple identities/brands, switch browsers!• Use social media to enhance your networking skills and broaden your offline network.• Your online brand needs to present your professional self regardless of whether its a personal account.• Own and master your digital footprint.
  • 21. My only shameless plug…http://hummingbird604.com/book
  • 22. Raul Pacheco @hummingbird604 hummingbird604@gmail.com http://hummingbird604.com http://www.facebook.com/hummingbird604In loving memory of anamazing blogger, friend andcommunity builder:Derek K. Millerhttp://www.penmachine.com(1969-2011)