Pitching bloggers 101 Guest Lecture at Simon Fraser University PR Program

Pitching Bloggers 101 Raul Pacheco-Vega, PhD Presented at Simon Fraser University PR Programme 2011 May 25 th , 2011

I receive between 50-100 pitches a week, and 200-400 emails a day Cartoon credit: Rob Cottingham

Who am I?
http://hummingbird604.com
@hummingbird604 (Twitter)
http://www. facebook .com/hummingbird604

I have a split personality disorder

Why pitch bloggers?
We are “in the know”
We know our audiences
We engage with our communities
We care

Social media has been a game changer, particularly in PR

Raul's Tips on Pitching Bloggers http://hummingbird604.com/pitch-me/

Know my name Don’t EVER do this.

Know my blog
Local PR company:
“ We didn’t even know that you blogged about the arts”

Know my rules
Disclosure and transparency
My readers are my priority
Photographers need to be credited
Send me visuals
Accept that I have very limited time
Follow up, because I receive hundreds of emails

Know my fellow bloggers

Know my fields
Food and wine
Nightlife
Travel
Lifestyle
Dance
Theatre
Non-profits
Unique, unconventional stuff

Build a relationship with me

Build community WITH me Show me you care about the community

I’m actually rather accessible!
[email_address]
http://hummingbird604.com
http://www.facebook.com/hummingbird604
http://www.flickr.com/photos/rolexpv
Twitter: @hummingbird604

Pitching bloggers 101 Guest Lecture at Simon Fraser University PR Program

by Raul Pacheco-Vega on May 25, 2011

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Pitching bloggers 101 Guest Lecture at Simon Fraser University PR Program — Presentation Transcript