Growing Robust OnlineCommunities with WordPress                         Raul Pacheco     HB Strategies/Hummingbird604.com ...
I dedicate this talk to:                      - Rebecca Bollwitt, who first taught me                      WordPress (and ...
Communities that RockCreating kick-ass onlinecommunities                Arieanna Schweber (@arieanna) & Raul              ...
What is a community?
Communities have many shapes and sizes
What are the attributes of robust onlinecommunities?- readers visit your site daily (if you write daily)- your average tim...
Tip #1: Promote others as a way to build arobust online community                    (case study: Miss604.com)
Tip #2: Have bidirectional conversation as away to build a robust online community                  (case study: ActiveMam...
Tip #3: Reblog as a method to createinteresting content                  (case study: Raincoaster.com)
Tip #4: Always make your WordPress blog thehub of all your social media activity.
General tips to build robust onlinecommunities on WordPress- Say thanks. A lot. - Attribute, credit and disclose. ALWAYS (...
Types of blog posts
How I build online community usingWordPressIm going to write a blog post on my site, live. ... unless, of course, the tech...
Questions?             Raul Pacheco             raul@hummingbird604.com             http://hummingbird604.com             ...
Growing Robust Online Communities with WordPress
Upcoming SlideShare
Loading in...5
×

Growing Robust Online Communities with WordPress

2,482

Published on

The slides of my WordCamp Victoria 2012 talk for people's use.

Published in: Education, Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
2,482
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Growing Robust Online Communities with WordPress

  1. 1. Growing Robust OnlineCommunities with WordPress Raul Pacheco HB Strategies/Hummingbird604.com http://www.twitter.com/hummingbird604 http://www.facebook.com/hummingbird604  http://gplus.to/hummingbird604com
  2. 2. I dedicate this talk to: - Rebecca Bollwitt, who first taught me WordPress (and mentored me through many, many WP tools)  -- happy belated birthday! - The best online and offline community builders I know of: Derek K. Miller (+) and Airdrie Miller.- My book(s) co-author, ArieannaSchweber, who is now expecting hersecond child :) Thanks for doing these2 projects (both of which includeWordPress stuff) with me!
  3. 3. Communities that RockCreating kick-ass onlinecommunities Arieanna Schweber (@arieanna) & Raul Pacheco (@hummingbird604) Available at: http://hummingbird604.com/book 
  4. 4. What is a community?
  5. 5. Communities have many shapes and sizes
  6. 6. What are the attributes of robust onlinecommunities?- readers visit your site daily (if you write daily)- your average time-on-site is over 35 seconds- you have a high proportion of traffic coming from direct URLs (people typing inyour URL / using a bookmark)- you have a high click-through rate on posts promoted to outside social networks- you have comments on most of your posts, usually many comments per post- you get a lot of votes in your polls- people send you tips via email, Twitter or Facebook Schweber and Pacheco (2011)
  7. 7. Tip #1: Promote others as a way to build arobust online community  (case study: Miss604.com)
  8. 8. Tip #2: Have bidirectional conversation as away to build a robust online community  (case study: ActiveMama.com)
  9. 9. Tip #3: Reblog as a method to createinteresting content  (case study: Raincoaster.com)
  10. 10. Tip #4: Always make your WordPress blog thehub of all your social media activity.
  11. 11. General tips to build robust onlinecommunities on WordPress- Say thanks. A lot. - Attribute, credit and disclose. ALWAYS (hat tips JanniAragon).- Write with pretty visuals (hat tips Rebecca Bollwitt).- Tell a good story (hat tips Erica Hargreave and Isabella Mori).- Rise above the trolls (hat tips Lorraine Murphy).- Write for you, before you write for others (this is totally me)- Stop worrying about your stats.
  12. 12. Types of blog posts
  13. 13. How I build online community usingWordPressIm going to write a blog post on my site, live. ... unless, of course, the technology fails me. In that case, ohwell. 
  14. 14. Questions? Raul Pacheco raul@hummingbird604.com http://hummingbird604.com @hummingbird604

×