Growing Robust Online Communities with WordPress

Growing Robust OnlineCommunities with WordPress Raul Pacheco HB Strategies/Hummingbird604.com http://www.twitter.com/hummingbird604 http://www.facebook.com/hummingbird604 http://gplus.to/hummingbird604com

I dedicate this talk to: - Rebecca Bollwitt, who first taught me WordPress (and mentored me through many, many WP tools) -- happy belated birthday! - The best online and offline community builders I know of: Derek K. Miller (+) and Airdrie Miller.- My book(s) co-author, ArieannaSchweber, who is now expecting hersecond child :) Thanks for doing these2 projects (both of which includeWordPress stuff) with me!

Communities that RockCreating kick-ass onlinecommunities Arieanna Schweber (@arieanna) & Raul Pacheco (@hummingbird604) Available at: http://hummingbird604.com/book

What is a community?

Communities have many shapes and sizes

What are the attributes of robust onlinecommunities?- readers visit your site daily (if you write daily)- your average time-on-site is over 35 seconds- you have a high proportion of traffic coming from direct URLs (people typing inyour URL / using a bookmark)- you have a high click-through rate on posts promoted to outside social networks- you have comments on most of your posts, usually many comments per post- you get a lot of votes in your polls- people send you tips via email, Twitter or Facebook Schweber and Pacheco (2011)

Tip #1: Promote others as a way to build arobust online community (case study: Miss604.com)

Tip #2: Have bidirectional conversation as away to build a robust online community (case study: ActiveMama.com)

Tip #3: Reblog as a method to createinteresting content (case study: Raincoaster.com)

Tip #4: Always make your WordPress blog thehub of all your social media activity.

General tips to build robust onlinecommunities on WordPress- Say thanks. A lot. - Attribute, credit and disclose. ALWAYS (hat tips JanniAragon).- Write with pretty visuals (hat tips Rebecca Bollwitt).- Tell a good story (hat tips Erica Hargreave and Isabella Mori).- Rise above the trolls (hat tips Lorraine Murphy).- Write for you, before you write for others (this is totally me)- Stop worrying about your stats.

Types of blog posts

How I build online community usingWordPressIm going to write a blog post on my site, live. ... unless, of course, the technology fails me. In that case, ohwell.

Questions? Raul Pacheco raul@hummingbird604.com http://hummingbird604.com @hummingbird604

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Growing Robust Online Communities with WordPress

by Raul Pacheco-Vega on Jan 14, 2012

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Growing Robust Online Communities with WordPress — Presentation Transcript