Your SlideShare is downloading. ×

Growing Robust Online Communities with WordPress


Published on

The slides of my WordCamp Victoria 2012 talk for people's use.

The slides of my WordCamp Victoria 2012 talk for people's use.

Published in: Education, Technology
1 Comment
1 Like
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Growing Robust OnlineCommunities with WordPress Raul Pacheco HB Strategies/
  • 2. I dedicate this talk to: - Rebecca Bollwitt, who first taught me WordPress (and mentored me through many, many WP tools)  -- happy belated birthday! - The best online and offline community builders I know of: Derek K. Miller (+) and Airdrie Miller.- My book(s) co-author, ArieannaSchweber, who is now expecting hersecond child :) Thanks for doing these2 projects (both of which includeWordPress stuff) with me!
  • 3. Communities that RockCreating kick-ass onlinecommunities Arieanna Schweber (@arieanna) & Raul Pacheco (@hummingbird604) Available at: 
  • 4. What is a community?
  • 5. Communities have many shapes and sizes
  • 6. What are the attributes of robust onlinecommunities?- readers visit your site daily (if you write daily)- your average time-on-site is over 35 seconds- you have a high proportion of traffic coming from direct URLs (people typing inyour URL / using a bookmark)- you have a high click-through rate on posts promoted to outside social networks- you have comments on most of your posts, usually many comments per post- you get a lot of votes in your polls- people send you tips via email, Twitter or Facebook Schweber and Pacheco (2011)
  • 7. Tip #1: Promote others as a way to build arobust online community  (case study:
  • 8. Tip #2: Have bidirectional conversation as away to build a robust online community  (case study:
  • 9. Tip #3: Reblog as a method to createinteresting content  (case study:
  • 10. Tip #4: Always make your WordPress blog thehub of all your social media activity.
  • 11. General tips to build robust onlinecommunities on WordPress- Say thanks. A lot. - Attribute, credit and disclose. ALWAYS (hat tips JanniAragon).- Write with pretty visuals (hat tips Rebecca Bollwitt).- Tell a good story (hat tips Erica Hargreave and Isabella Mori).- Rise above the trolls (hat tips Lorraine Murphy).- Write for you, before you write for others (this is totally me)- Stop worrying about your stats.
  • 12. Types of blog posts
  • 13. How I build online community usingWordPressIm going to write a blog post on my site, live. ... unless, of course, the technology fails me. In that case, ohwell. 
  • 14. Questions? Raul Pacheco @hummingbird604