• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Building Robust Online Communities with Pinterest, Foursquare and Instagram

Building Robust Online Communities with Pinterest, Foursquare and Instagram



My talk at the Internation

My talk at the Internation



Total Views
Views on SlideShare
Embed Views



6 Embeds 665

http://hummingbird604.com 653
http://us-w1.rockmelt.com 5
http://anonymouse.org 4
http://www.newsblur.com 1
http://translate.googleusercontent.com 1
http://ranksit.com 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Building Robust Online Communities with Pinterest, Foursquare and Instagram Building Robust Online Communities with Pinterest, Foursquare and Instagram Presentation Transcript

    • Developing Robust OnlineCommunities with Pinterest,Foursquare and Instagram Raul Pacheco HB Strategies/Hummingbird604.com http://www.twitter.com/hummingbird604 http://www.facebook.com/hummingbird604  http://gplus.to/hummingbird604com Http://www.foursquare.com/hummingbird604 Http://pinterest.com/hummingbird604 Http://followgram.me/hummingbird604
    • Communities that RockCreating kick-ass onlinecommunities Arieanna Schweber (@arieanna) & Raul Pacheco (@hummingbird604) Available at: http://hummingbird604.com/book 
    • What is a community?
    • Communities have manyshapes and sizes
    • - $ 1 billion acquisition byFacebook.- 10 million users sign upAFTER acquisition byFacebook.BEYOND THE STATS:- Potential for storytelling- Visual content- Builds connection and trust
    • - Pinterest appeals to college-educated females between theages of 25 to 44.- The average Pinterest user ison 89 minutes a month whilean average Twitter user is on21 minutes a month.- Pinterest is the third mostpopular social media platformin the United States. (140million visits/mo)BEYOND THE STATS:- Tells a full story- Highly shareable, visualcontent- Builds connection and trust
    • BEYOND THE STATS: - Gamification and community building - Competition - Builds connection around a trusted brand or individual- Foursquare has more than 15 million users (includingBarack Obama)- Altogether these users have checked in more than 1.5billion times (Globe and Mail)
    • What are the attributes of robust onlinecommunities?- readers visit your site daily (if you write daily)- your average time-on-site is over 35 seconds- you have a high proportion of traffic coming from direct URLs (people typing inyour URL / using a bookmark)- you have a high click-through rate on posts promoted to outside social networks- you have comments on most of your posts, usually many comments per post- you get a lot of votes in your polls- people send you tips via email, Twitter, Facebook, Google Plus, Pinterest,Foursquare or Instagram Schweber and Pacheco (2011)
    • The 3 Cs of Online Community BuildingContent Context Connection Pacheco and Schweber (2012)
    • Content- Make sure your contentis relevant to youraudience- Post good content.- Post content often (anddo NOT abandon theplatform).- Create shareablecontent.
    • Context - Make your content relevant for a larger, broader audience. - Ensure your shared content has context built- in. - If you post the same content across platforms, ensure each post has content that translates across contexts.
    • Connection - Cross-post across platforms judiciously. (Avoid simple cross- post like the plague) - Connect with your follows. - Connect with your followers (that is what the Comments function is for!)
    • Tip # 1: Build in on yourbrands community Tip # 2: Respond to negative feedback!
    • Tip # 3: Attribute and creditALL YOUR SOURCES.
    • Tips # 4 and 5: Be authentic withinthe brand. Provide content thatusers will want to follow.
    • Tip # 6: Post content that tells an integrated story.
    • Tip #7: Always make your website and/or blogthe hub of all your social media activity.
    • Tips # 8 and 9: Post originalcontent in a timely manner.Cross-reference yourplatforms as you see fit.
    • Tip # 10: Do not be purely a broadcaster.
    • Questions? Raul Pacheco raul@hummingbird604.com http://hummingbird604.com @hummingbird604