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A Primer on Social Media


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Keynote for Mental Health Camp on Social Media.

Keynote for Mental Health Camp on Social Media.

Published in: Education, Technology

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  • Transcript

    • 1. A Primer on Social Media Mental Health Camp Vancouver ’09 Dr. Raul Pacheco-Vega (research) (personal/social media) Image source:
    • 2. Preface
      • For those of you in the audience who do social media – sorry, this is going to be a bit repetitious.
      • For those of you who come from the mental health community – stop me at any time if something is unclear, ok?
    • 3. Basic premises of my talk
      • We live in a networked society.
        • No longer isolated.
          • Everyone is connected.
        • No longer 9am to 5pm.
          • Things happen online 24/7
        • No longer purely private
          • The boundary between public and private life has blurred.
      • Social media is all about networking.
        • So if we are going to use the network, let’s use it the right way
    • 4. Social network of the New Testament 
    • 5. So, what is this thing you call... Social media?
      • It is social
        • Allows you/enables you to create multi-directional relationships.
      • It is media
        • Content generated is distributed via online (electronic) methods
      Image at
    • 6. Credit and source:
    • 7. A few social media tools
      • Video-sharing sites
        • YouTube
        • Vimeo
        • Viddler
      • Content Management Systems
        • Blogger
        • WordPress
        • TypePad
      • Wikis
        • PBWiki
      • Podcasts (audio)
      • Photo-sharing
        • Flickr
      • Micro-blogs
        • Twitter
    • 8. Social media enables dialogue...
      • Web 1.0
        • Unilateral
          • (static webpages)
        • Traditional media
          • (I say, you listen)
        • Content generation from the website creator
          • (Top-down)
      • Web 2.0
        • Multidirectional
          • (dynamic websites)
        • New media
          • (I say, you say, we all say)
        • Crowd-sourced content
          • (Bottom-up)
    • 9. Social media is an enabling agent
      • Finding information
      • Learning from other’s stories
      • Building trust and strengthening relationships
      • Sharing your story ( storytelling )
    • 10. Privacy concerns? Not a problem!
    • 11. Facebook
    • 12. Why the properties of information flow in social networks matter Or, in other words, I’m going to go a little bit academic on you, if you don’t mind 
    • 13. Four properties of information flow in social networking sites
      • Reciprocity
        • Information flows bi-directionally and reciprocally. No reasonable human interaction is uni-directional all the time.
      • Durability
        • Information that you put on the web, stays on the web. For a very, very long time.
      • Traceability (and accountability)
        • Information that you put on the web, can be traced back.
      • Scalability
        • Once information flows publicly, you can’t stop its flow to other nodes. It’s out in the open. And one wrong move can change how it’s reproduced and perceived.
      Partially and initially based on boyd (2009), adding my own thoughts
    • 14. Lessons to be learned on how to use the properties of social media to mental health issues Property A couple of pieces of advice Reciprocity
      • Bi-directionality and reciprocity enhances trust.
      • Give back to the community.
      • Feedback and conversation are key.
      • Online information can stay on the web for a long, long time.
      • Ensure that you are prepared to deal with long-term repercussions of content creation.
      • Bear in mind that information can be re-hashed (mashed up) and therefore you need to ensure that your own material can be traced back.
      • Emphasizing the sensitive nature of some information flows and recognizing that information escalates
    • 15. In a nutshell (pun 100% intended)
      • Don’t be afraid of social media! 
      • Test the tools, find what suits you.
      • Dial up the privacy as much as you need.
      • Don’t be afraid to ask questions – there is a whole community out there 
    • 16. Recommended reading/viewing
      • The Wealth of Networks: How Social Production Transforms Markets and Freedom
        • (Yochai Benkler @ Harvard)
      • Social Media in Plain English (Common Craft, Lee Lefever)
      • Actually, ANYTHING “In Plain English” is fantastic
    • 17. Thanks for listening!
      • Raul Pacheco-Vega, PhD
        • How to contact me:
          • Via email
            • [email_address] for social media matters
            • [email_address] for my enviro research
          • Via contact form on my blogs
            • social medial/personal
            • research
          • Via Twitter
            • social media
            • research