Observation in the stores
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Observation in the stores

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Observation in the stores Presentation Transcript

  • 1. by Raul ArranzA Crash Course on Creativity
  • 2.  If they try to sell things to families, they use peaceful colors like green: If they try to sell to young people, they use more agressive colours like red:
  • 3.  You can Find the best offers with colorful signs
  • 4.  Sometimes you don’t know where are the products you are looking for. Some have signs to tell you what you can find in the aisle
  • 5.  In the lower parts of the shelfs you can find the products children love so it is in their eyesight
  • 6.  Some aisles are narrow so you have to stop to let someone pass, this way you can stop and see something you don’t need but you’ll buy
  • 7.  The basic products like bread and milk are always at the end of the store, so you have to see other products you might buy before getting the things you really need
  • 8.  They give you free samples so you get to feel a bit guilty and you want to give back something… buying something!!
  • 9.  The lighting here is different, it is darker so you can feel safer buying something you can feel ashamed of:
  • 10.  When you are going to pay, you have to wait in a queue, meanwhile you can see something you could buy, like chocolate bars, chewing gum…