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Beyond Co Creation Picnic 09 Favela Fabric
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Beyond Co Creation Picnic 09 Favela Fabric

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Presentation at Picnic 2009 Congress. What is the potential for co-creation? What is the reality behind so-called best practices?

Presentation at Picnic 2009 Congress. What is the potential for co-creation? What is the reality behind so-called best practices?

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  • 1. Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 2. MOBILIZING SOCIAL CAPITAL
  • 3. CO‐CREATION CHARACTERISTICS      Actor Actor Actor Actor Actor VALUE  CHAIN Reverse integration Aggregation of dispersed resources Collective effort & experience Cross pollination of ideas & insights Synthesized output
  • 4. OBJECTIVES SUSTAINED INNOVATION  COLLABORATION & EMPOWERMENT SENSITIVITY ADVOCACY ACCELERATION
  • 5. METHODOLOGY Concept Platform Program Process Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 6. RECENT WORK Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 7. INTERNAL COLLABORATION CHANGE MANAGEMENT TRANSPARENCY
  • 8. INTERNAL COLLABORATION SUSTAINED INNOVATION TRANSPARENCY
  • 9. CITIZEN PARTICIPATION PUBLIC DEBATE PUBLIC ACTION Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 10. MEASURING SUCCESS NOT JUST BUT ALSO Numbers.. Implementation.. – Participants – Ideas – Visits – Processes Output.. Process.. – Ideas – Integration of co‐creation tools – Quality of ideas Attitude shift.. – Comments – Pro‐dialogue (let’s continue!) – Votes – Anti‐dialogue (we are not ready, it’s useless) Experience.. Networking.. – Positive, rewarding – Sustained core of users – Negative, frustrating – Communities (of Practice) Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 11. ROCKY REALITY Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 12. Extraordinary Normal
  • 13. Act Talk
  • 14. Register Engage
  • 15. Compelled Compelling
  • 16. Tool Nature
  • 17. Selling Listening
  • 18. Social Media Change Management Design Thinking Social dynamics Mediation CO‐CREATION REQUIRES SOCIAL BUSINESS DESIGN Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 19. CO‐CREATION ON THE CHEAP WILL DISAPPEAR Ethics Low reciprocity Just a contest Unpredictable outcome Erosion authenticity
  • 20. PRACTICE WHAT YOU PREACH QUESTION OUR OWN BELIEFS PRACTICE THE GOSPEL SOLICIT OUTSIDE HELP SEE  WHAT HAPPENS Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
  • 21. RAUL LANSINK CEO  FAVELA FABRIC raul.lansink@favelafabric.com Frederiksplein 1 1017 XK Amsterdam The Netherlands  Photos used with Creative Commons license www.favelafabric.com Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation