Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

MOBILIZING SOCIAL CAPITAL

CO‐CREATION CHARACTERISTICS

 


Actor Actor Actor Actor Actor
VALUE CHAIN
Reverse integration
Aggregation of dispersed resources
Collective effort & experience
Cross pollination of ideas & insights
Synthesized output

OBJECTIVES
SUSTAINED INNOVATION
COLLABORATION & EMPOWERMENT
SENSITIVITY
ADVOCACY
ACCELERATION

METHODOLOGY
Concept
Platform Program Process
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

RECENT WORK
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

INTERNAL COLLABORATION
CHANGE MANAGEMENT
TRANSPARENCY

INTERNAL COLLABORATION
SUSTAINED INNOVATION
TRANSPARENCY

CITIZEN PARTICIPATION
PUBLIC DEBATE
PUBLIC ACTION
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

MEASURING SUCCESS
NOT JUST BUT ALSO
Numbers.. Implementation..
– Participants – Ideas
– Visits – Processes
Output.. Process..
– Ideas – Integration of co‐creation tools
– Quality of ideas Attitude shift..
– Comments – Pro‐dialogue (let’s continue!)
– Votes – Anti‐dialogue (we are not ready, it’s useless)
Experience.. Networking..
– Positive, rewarding – Sustained core of users
– Negative, frustrating – Communities (of Practice)
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

ROCKY REALITY
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

Extraordinary
Normal

Act
Talk

Register Engage

Compelled Compelling

Tool Nature

Selling Listening

Social Media
Change Management
Design Thinking
Social dynamics
Mediation
CO‐CREATION REQUIRES SOCIAL BUSINESS DESIGN
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

CO‐CREATION ON THE CHEAP WILL DISAPPEAR
Ethics
Low reciprocity
Just a contest
Unpredictable outcome
Erosion authenticity

PRACTICE WHAT YOU PREACH QUESTION OUR OWN BELIEFS
PRACTICE THE GOSPEL
SOLICIT OUTSIDE HELP
SEE WHAT HAPPENS
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

RAUL LANSINK
CEO FAVELA FABRIC
raul.lansink@favelafabric.com
Frederiksplein 1 1017 XK Amsterdam
The Netherlands
Photos used with Creative Commons license
www.favelafabric.com Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation