WinDays 2008 Software + Services strategija

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WinDays 2008 Software + Services strategija - Presentation Transcript

  1. Microsoft Software + Services strategija Ratko Mutavdžić Microsoft Hrvatska d.o.o.
  2. Sponzori
  3.  
  4. Sadržaj predavanja
    • Promjene u arhitekturi
    • Što je S+S
    • Što Microsoft gradi u tom modelu?
  5. Preduvjeti
    • Pročitana knjiga Davida Wolframa “New kind of Science”
  6. [promjene u pristupu poslovanju]
    • Monetizacija
      • Zasnovano na oglasima ( Ad Based )
      • Zasnovano na masovnosti ( Longtail )
    • Enterprise 2.0
    • In ovativnost
    • Troškovi
  7. [promjene u načinu komunikacije]
    • Web 2.0
    • Gaming
    • Creativity
    • Communication and collaboration
    • Social Relationships (trust / rating)
    • Power of numbers
  8. [promjene u tehnologiji]
    • Bandwidth
    • Power at the Edge
    • Devices
    • Instant deployment
    • SaaS
    • SOA
  9. [promjene u tehnologiji]
    • AJAX
    • Dynamic Languages
    • RSS / ATOM
    • Blogs and Wiki’s
    • WS*
  10. Problem potrebe izbora s oftware s ervice
  11. Što se traži?
    • Near-zero instal acija u većini slučajeva
    • Jednostavni URL pristup
    • Nadogradnja i održavanje je automatsko
    • Jednostavni pristup podacima bilo gdje, bilo kada
    • Različite mogućnosti zarade (monetizacija)
    • Data redundancy, protection
    • Brzi odaziv lokalnih računalnih resursa
    • Odlična offline podrška
    • Kontrola privatnosti u rukama korisnika
    • Poznata iskustva kod uobičajenih operacija
    Rich Client Software Web-based Services
  12. [skalabilnost]
  13. [konfigurabilnost]
  14. [višenamjenski pristup]
  15. The Services Transformation “ SaaS” Service Delivery “ SOA” Service Composition “ Web 2.0” Service Experience
  16. [common denominator]
    • SaaS Service Delivery
    • SOA Service Composition
    • Web 2.0 Service Experience & Economics
    • Services are provided by Software
    • = Software + Services
  17. [exchange example]
  18. Google CEO Says Software to Play a Bigger Role "Ajax and Web 2.0 are great technologies for casual use, but for mission critical you need the capabilities of a desktop app." Greg Gianforte, CEO ,RightNow “ We are a hardware company with software and services” Olli-Pekka Kallasvuo, CEO, Nokia
  19. Microsoft services platforma Server Platform Windows Server & System Center Microsoft Utility Computing Platform Zurich Project “ Red Dog” Project WL Platform WLCore Microsoft Data Center On-Premises
  20. S+S “bill of materials” / Dev perspektiva
    • Exchange Hosted Services
    • Live Meeting
    • Business Productivity Online Dedicated Services
    • Dynamics CRM Online
    Today FY09
    • BizTalk Services CTP
    • ADFS/ILM
    • .NET Framework, IIS7, Silverlight
    • Visual Studio 2008
    • Business model ( WPC ) , uključujući customer & partner strat egiju
    • Ini cijalni servisi / SDK na PDC
    • PDC (Listopad)
    • Cloud-based Zurich services za application development platform:
      • SQL Server Data Services
      • “ Titan” platform
    • Silverlight 2
    • Exchange Online, SharePoint Online & Live Meeting Standard Q1
    • Office Communications Online Standard Service Q3
  21. S+S Building Blocks / Dev prespektiva
    • SQL Server Data Services / CloudDB
    • Pristup aplikacijama
      • REST, SOAP protokol
      • Jednostavni data model, potpuno indeksiran
      • Query: LINQ based
    • Skalabilnost bez ograničenja
    • SLA za business continuity
    • Što: katalozi, arhive, dijeljeni podaci, mashups, aplikacije bez infrastrukture
  22. [software + services assets] Desktop Enterprise Services Devices Platform and Tools Services
  23.  
  24. Ispunite upitnike i osvojite nagrade
    • Srijeda: LifeCam VX-7000
  25. Povezani sadržaji
  26.  

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