Accenture video-over-internet-consumer-survey-2013

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Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O …

Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.

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  • 1. Video-Over-Internet Consumer Survey 2013Multi-tasking andTaking ControlWinning the trust of thesophisticated consumer
  • 2. © 2013 Accenture. All rights reserved. | Video-Over-Internet Consumer Survey 2013 1The 2013 Accenture Video-Over-Internet ConsumerSurvey focuses on understanding consumers’ onlinevideo behaviors, perceptions and aspirations in thisdynamic and fast-developing world. The survey seeksboth to monitor trends in the evolution of consumerbehavior and aspirations, and also to identify and testhypotheses of new behavior and aspirations each year.Research was conducted in February and March of2013 with 3501 consumers in Brazil, France, Italy,Spain, the United Kingdom and the United States.The respondent base is a well-balanced sample ofgeographies as well as men and women of varyingages1.The significant evolution in this year’s video-over-Internet viewership is underpinned by five specifictrends:• Consumption habits are becoming more sophisticated• Multi-tasking is substantially increasing as the tablet becomes an important companion device• Subscription services are strong but feeling pressure• As consumers seek simple access, confusion persists• Broadcasters are “striking back,” making big strides in gaining consumer trustOn the following pages, we explore Accenture’sresearch findings in more detail and discuss theimplications they have for companies as they navigatethis highly tumultuous journey to win the lion’s shareof consumers’ video-over-Internet viewership.30% 14% 14% 14% 14% 14%USA Brazil France Italy Spain UKFigure 1: Share of respondents consuming online video over Internet by country1. The survey was conducted online in local language. The sample is representative of the national populationexcept in Brazil where it is representative of the online population. The field-work survey is handled by an externalagency on behalf of Accenture.Source: Accenture Video Solutions Survey 2013Consumers’ video consumption habits are maturing and becoming moresophisticated. As they do so, Accenture’s third annual Video-Over-InternetConsumer Survey indicates that, in a video world many thought wouldbe dominated by emerging players by now, broadcasters have gainedconsumer trust, showing they are reaping the benefits of their investments.
  • 3. 2 Video-Over-Internet Consumer Survey 2013 | © 2013 Accenture. All rights reserved.Online video viewing has matured to amainstream activity for consumers of allages and geographies. Our data shows agreater sophistication of consumers’ useand preferences as they mature in theironline video watching. Online viewership isboth high and consistent relative to 2012:Overall, 90 percent of consumers globallynow watch video content over the Internet,including movies, TV programs, videoson demand and more on some device(Figure 2).Consumers are using all available connecteddevices for video viewing, from the PC toTV, phone and tablet. The PC/laptop hasvery high penetration with 89 percent ofconsumers watching video content on theirPC or laptop compared to 81 percent in2012. It remains the most used device forwatching video content over the Internet.In particular, our research shows thatwatching online video on a tablet isgrowing dramatically. In 2013 a third ofconsumers are watching online videos ona tablet compared to just a fifth (21%) in2012. It is showing strong use across alltypes of video content watching.The frequency with which consumers arewatching video content over the Internet isalso increasing. The most significant growthis evident in high frequency categories:those watching videos daily or three to fivetimes per week (Figure 3). More than one-quarter of consumers watch video contentover the Internet on a PC every day andanother 22 percent do so at least 3 timesper week. Those watching on connectedTV every day jumped from 21 percent to30 percent in one year, and mobile phonevideo watching frequency increased from7 percent watching daily to 12 percent.Figure 2: Proportion of consumers who watch video content over the Internet on any deviceOverallBrazilSpainItalyFranceUSAUK90%96%95%94%91%86%85%Figure 3: Frequency of watching online video content by devicesSource: Accenture Video Solutions Survey 2013Source: Accenture Video Solutions Survey 2013On PC/laptopOn TV/connectedthrough STBOn mobile phone/smartphoneOn TV/without STB On tabletEvery day23%27%3—5 times a week21%22%Once a week15%16%Once a month9%9%Less often thanonce a month13%15%2012 201321%30%10%11%7%7%3%3%8%7%7%12%8%10%9%9%6%6%14%16%23%22%10%10%7%7%4%3%9%7%4%7%5%8%5%7%3%4%5%7%Consumption habitsBecoming more sophisticated
  • 4. © 2013 Accenture. All rights reserved. | Video-Over-Internet Consumer Survey 2013 3Clear evidence of consumers’ growingsophistication in their viewing habits isthat the type of content being watchedcorrelates with certain IP enabled devices.Full-length movies/series and live contentare most watched on TV, while user-gener-ated content and short clips are mostlywatched on mobile devices. TVs were thedevices with the greatest percentagegrowth for live content watching (i.e.,sports, news, TV programs) from 2012to 2013 (Figure 4). More people arewatching full-length movies and TVseries on PCs/laptops than in 2012 asthis percentage grew from 41 to 47.The content type showing the greatestgrowth on smartphone/mobile phonesis short videos/clips.In alignment with the overall growthof tablets for online video consumption,tablets showed growth in viewing habitsfor all types of online video content.The percent of consumers watching full-length movies and TV series on a tabletgrew from 27 percent in 2012 to 33percent in 2013. Watching user-generatedcontent grew from 46 percent in 2012 to51 percent in 2013. The tablet is becominga “go to” device for video watching.As consumers get more comfortable inusing more than one device it becomesimportant for broadcasters and contentproviders to follow them across alldevices, offering compelling (but relevantto the device) content propositions anda consistent user experience. Our surveyshows that customers’ expectations arehigh and there is room to improve theirviewership experience. When asked howthey would rate the current situation withregard to consistency in user experiencewhen accessing video services across devic-es, only 45 percent of consumers indicatedthey are satisfied (Figure 5).Figure 4: Consumption of various content by device typeWhat type of video content do you usually watch over the Internet on each of the following devices?Figure 5: Consistency in user experience when accessing video services across devicesSource: Accenture Video Solutions Survey 2013On TV set withouta set top boxOn TV set connectedthrough set top box On PC/laptopOn mobile phone/Smartphone On tabletFull-length moviesand TV series57%51%Live content (i.e., sports,news, TV programs)42%48%User generated content(i.e., videos on YouTube11%17%Short videos/clips16%16%Do not watch thistype of video content15%16%2012 (excludes Argentina and Germany)201362%63%43%53%14%16%19%14%11%12%41%47%37%38%64%61%52%49%5%6%13%14%20%21%48%50%44%49%17%16%27%33%26%29%46%51%40%44%14%11%6%39%46%9%45%55%Not satisfactory at all Somewhat satisfactory Satisfactory Very satisfactorySource: Accenture Video Solutions Survey 2013
  • 5. 4 Video-Over-Internet Consumer Survey 2013 | © 2013 Accenture. All rights reserved.
  • 6. Multi-tasking—using other devices on aregular basis while simultaneously watchingTV on a TV set—has increased substantiallysince 2012, an indication (at least in part)that consumer behavior is changing towardmultitasking. Our survey data shows growthin regular use of multiple devices whilesimultaneously watching TV: computers/laptops, mobile phones/smartphones, books/newspapers, tablets and game consoles.However, the tablet is the most rapidlygrowing device for use for multi-taskingwhile watching TV on a TV set. Consumers’regular use of tablets while watching TVgrew from 11 percent in 2012 to 44 percentin 2013 (Figure 6).The tablet’s importance to multi-taskingis also evident in how it is being used formulti-tasking. The tablet is a device usedmore in correlation to what is beingwatched on TV than other devices (Figure7). It is the lowest—with the exception ofgame consoles—for multi-tasking unrelatedto the content of the TV being watched: 17percent use a tablet for activities unrelatedto the content on the TV while watching TV,while 14 percent use it for searching con-tent on the TV (e.g., searching for back-ground information on the TV program) and14 percent use it for social media activitiessuch as tweeting about the program theyare watching. While the PC is used moreoften across all three of these categories,its use for tasks unrelated to the TV contentis far greater than its use for TV-relatedmulti-tasking.The dramatic increase in multi-tasking yearafter year proves a decreasing level ofengagement of the users with the tradition-al linear TV (an important alarm for contentproviders and broadcasters, who need toadapt and reinvent the formats they broad-cast). On the other hand, this new behavioralso presents important opportunities. Infact, the tablet is becoming a preferredcompanion device for consumers whilewatching TV, providing new opportunitiesfor broadcasters to increase engagementand therefore preference. It also providesopportunities to develop new social andcommunity functionalities and experimentwith new monetization models, such asadvertising, direct marketing, secondaryrights, and more.Figure 6: Multitasking—devices used regularly while simultaneouslywatching TV (on a TV set)© 2013 Accenture. All rights reserved. | Video-Over-Internet Consumer Survey 2013 5Computer/laptopMobile/smartphoneBook/newsletterTabletsGame consoles61%77%42%68%27%58%11%44%9%34%20122013Figure 7: Multitasking—type of activities by devices while simultaneously watching TV (on a TV set)Computer/laptop43%37%Mobile/smartphoneBook/newsletterTabletsGame consoles29%38%21%23%28%17%17%14%14%13%7%6%For activities unrelated to TV contentSearching content on the TVFor social media activities about TV programSource: Accenture Video Solutions Survey 2013Source: Accenture Video Solutions Survey 2013Multi-taskingOn the rise
  • 7. The majority of consumers (62%) arewilling to pay for a monthly subscriptionto access on-demand content on a PC,TV or tablet (Figure 8). Despite the difficulteconomic climate where ancillary or second-ary expenses are drastically reduced there isan element of resilience in paying for onlinevideo services. However, most consumersreport they will pay the equivalent of lessthan $10 on a monthly basis—an amount lessthan in 2012. The propensity to pay remainsparticularly strong in regular subscription andTV license fee models more than in pay perview. While 37 percent of consumers pay foraccess to video content through a regularsubscription or TV license fee, just10 percent of respondents reported payingper view for video on-demand, down from12 percent in 2012. These results show animportant media consumption trend, wherethe transactional model is no longer thepreferred way to pay for entertainment.This year’s survey also reflects consumersincreasing scrutiny over the content for whichthey will pay a premium. Our data shows thatas online consumption is maturing, and con-sumers are getting more sophisticated, theywant to pay less for content overall, but theywill pay more for getting specifically whatthey want. In other words, if providers demon-strate value in premium content, consumersare willing to pay. Otherwise they will opt forconsuming content for free. In our survey,two-thirds of consumers said they mainlywatch free video content.Similarly, 45 percent of consumers would beinterested in an à la carte menu for theirvideo/TV access to show only their top 10 mostwatched channels (Figure 9). Among thoseinterested in an à la carte menu, 70 percentsaid they would expect at least a 25 percentreduction in their monthly TV bill for thisapproach. 41 percent said they would expecta reduction of 50 percent or more.In short, consumers confirm that they havean appetite for online video and are willing topay for good content, making watching onlinecontent a clear and viable alternative to otherforms of entertainment.Figure 8: Willingness to pay for accessing video contentHow do you pay for accessing video content over the Internet?Figure 9: Interest for à la carte menu6 Video-Over-Internet Consumer Survey 2013 | © 2013 Accenture. All rights reserved.2012201331% 69%38% 62%Not willing to pay for a monthly subscription service Willing to pay for a monthly subscription serviceThrough a regular subscriptionThrough TV license feePay per viewI watch mainly free video content24%22%19%15%12%10%60%64%2012 2013Source: Accenture Video Solutions Survey 2013Source: Accenture Video Solutions Survey 2013Subscription servicesStrong but feeling pressureNo Not sure Yes24% 31% 45%At least 5% At least 10% At least 25% At least 50% At least 50% less9% 21% 29% 25% 16%
  • 8. © 2013 Accenture. All rights reserved. | Video-Over-Internet Consumer Survey 2013 7In search of simplicity, consumers remainconfused about how to best access onlinevideo on TV. Connected TV remains the idealmethod for accessing online video on TV.However preference for using connectedTV for online videos has slipped from 36percent in 2012 to 31 percent in 2013(Figure 10). Furthermore, the percentage ofconsumers who are not sure or don’t knowtheir preferred method for accessing onlinevideo on TV has risen from 23 percent to28 percent. Intuitively, one would expectconsumers to prefer to watch online videoon a TV with direct Internet connectionthat eliminates the need for a set-top box.Instead, preference for connected TV isdecreasing as more consumers just “don’tknow” their ideal method. Despite effortsby manufacturers to evangelize the benefitsof connected TV this has not reducedconsumer confusion in the past 12 months.In consumers’ quest for simplicity, installa-tion could also remain a barrier. Consumersfind the installation aspect of accessingvideo content over the Internet to be easieston PCs, tablets and mobile phones—19percent say technical installation andmaintenance to access video content overthe Internet is very easy on a connected TVversus 31 percent on the PC/laptop.Finally, it is reasonable to consider thatwhile some consumers would like to see theset-top box go away, features such as DVRand innovations around the next generationset-top box as the home entertainmentplatform, as well as innovative services,such as the UK’s YouView, are providingnew interests in set-top box adoption.In addition to access issues, consumersindicate other frustrations with watchingvideos online. Top concerns include videoquality, stream download and advertising(Figure 11). We have seen from last year’ssurvey that while quality counts, consumersraised a number of frustrations whenwatching video over Internet: advertisingduring the program, download time andpicture quality.These concerns are consistent across allcountries, similar to our 2012 findings.Consumers are getting more sophisticatedin their choices and expectations. Theyare asking for a high quality online videoexperience, an important requirement thatbroadcasters and online video providersmust take into account to retain or capturecustomers. This is especially so whenconsumers are telling us that viewershipquality is more important than cost or rangeof content.Consumer expectations for ease of accessand quality are high and in this environmentour data shows there is not yet a clearwinner for the access gateway.While connected TV works to capture thepromise of simplicity, there is still not asolution available that is as simple asjust turning on the TV—and that leavesconsumers confused about the best choice.Figure 10: Preferred access for “video over the Internet service”on TV screenSource: Accenture Video Solutions Survey 2013AccessConsumer confusion and frustration remainsFigure 11: Frustrations and concerns when watching video contentover the InternetNavigationProgram rangeBroadband costContent costVideo qualityStream downloadAdvertising9%17%18%20%42%51%51%Source: Accenture Video Solutions Survey 2013Through a connected TV set (i.e. TV connected directly to the Internet)Through a connected set-top-box (i.e. box connecting your TV to the Internet)Connecting your TV set to your laptopConnecting your TV set to your tablet or smartphone36%31%17%16%14%15%5%6%Through a connected gaming consoleDon’t know/not sure5%5%23%28%2012 2013
  • 9. Numerous trends in the survey indicatethat broadcasters are “striking back.”International online video services (i.e.,Netflix, YouTube) still dominate, but useof local/national online video service(i.e., local/national broadcaster or videowebsite) is gradually increasing. Fortypercent of consumers use local/nationalonline video service, indicating a gradualincrease since 2012 when 37 percent usedlocal/national (Figure 12).Half of consumers (53%) globally wouldvalue receiving all video services from asingle provider offering fully integratedservices (single content catalog and bill)across different devices (Figure 13). Theyvalue this more than a provider offering aunified front end to services provided byothers. Just 36 percent said it wasimportant or very important to receive allvideo services from a single provider thatwould provide a unified front end to theservices provided by third party contentprovider (single content catalogue, e.g.,portal, but multiple billing relationships).Figure 12: Local/national vs. international online video servicesFigure 13: Importance of receiving all video services from a single provider8 Video-Over-Internet Consumer Survey 2013 | © 2013 Accenture. All rights reserved.26% 38% 27% 9%17% 30% 35% 18%36%53%...if this provider would provide a unified front end to the services provided by third party content provider(single content catalogue e.g. portal, but multiple billing relationships)...if this provider would provide a fully integrated services (single content catalogue and bill)Not important Somewhat important Important Very importantSource: Accenture Video Solutions Survey 2013Source: Accenture Video Solutions Survey 2013TrustBroadcasters are striking back2012201363%37%60%40%FranceUK53%47%57%43%USASpain58%42%61%39%BrazilItaly64%36%66%34%InternationalLocal Content
  • 10. Figure 14: Most trusted to offer video over the Internet service on TV screen© 2013 Accenture. All rights reserved. | Video-Over-Internet Consumer Survey 2013 9Traditional TV broadcaster32%53%Telecoms/ISP/broadband company43%29%A brand new Internet brand/company12%12%TV or gaming consule manufacturer13%5%2012 2013Source: Accenture Video Solutions Survey 2013Perhaps most compelling is that traditionalTV broadcasters are the most trusted sourcefor video over Internet service on the TVscreen, displacing Telecom/ISP/broadbandcompanies which, in aggregate, rankedhighest in 2012 (Figure 14). When asked,“Who would you trust more (i.e. would yoube willing to pay) to offer you a video overthe Internet service on your TV screen?,”more than half of consumers cited thetraditional TV broadcaster. This is up from32 percent in 2012. Trust in telecom/ISP/broadband companies declined from 43percent in 2012 to 29 percent in 2013.This trend toward greater trust of broad-casters is country-agnostic (Figure15).In 2012 all countries surveyed, with theexception of the UK and Italy, showed adistinct preference for telecom providers.In 2013 all countries show a clear majoritypreference for broadcasters. Spain, inparticular, has dramatically flipped in itspreference in just one year.The growing use of local online videoservices, coupled with the growth inbroadcaster trust, signal that broadcasters‘competitive strategy and investments areworking. In the short term at least, broadcasthas “stemmed the bleeding” against interna-tional players and new market entrants.However, our data gives no indicationthat broadcasters can rest on their laurels.A clear strategy and relentless pursuit ofinnovation remain imperative to success.Broadcasters’ investments in local andpremium content seem to be capturingviewers’ attention as they show a growingappetite for local content. The country viewof local versus international online video ser-vices subscription provides strong indicationof this important trend. In countries wherelocal broadcasters have a strong focus ondeveloping local and relevant premiumcontent such as the UK and France, we seelocal preference growing to 43 percent and47 percent respectively (Figure 12).Figure 15: A matter of trustWho would you trust more (i.e. would you be willing to pay) to offer you a video over the Internet service on you TV screen?% who ranked in first mentionUSA UK France Italy Spain Brazil34%48%38%32%14%13%14%7%40%56%33%27%15%12%12%5%20%51%52%30%13%13%15%6%20%50%42%23%19%19%19%8%56%68%30%20%7%9%7%3%24%54%62%40%6%4%8%2%Traditional TVbroadcasterTelecommunication/ISP/broadbandcompanyA brand newInternet brand/companyTV or gamingconsulemanufacturer2012 2013Source: Accenture Video Solutions Survey 2013
  • 11. 10 Video-Over-Internet Consumer Survey 2013 | © 2013 Accenture. All rights reserved.
  • 12. The trends identified in this year’sresearch confirm that much progresshas been made in providing video overInternet services; and, particularlyfor broadcasters, that is good news.As providers consider their strategy andinvestments for the coming months andyears, our research raises two importantquestions central to those efforts:What is the role of the second screen?The rise in multi-tasking is a centralfinding of the research. The tablet, onwhich video consumption is growingaggressively, is the only device thatshows multi-tasking correlated to linearTV programming. What is online videoservice providers’ strategy to increaseconsumer engagement and monetizethis second screen?Is a vertical or horizontal servicesstrategy best? In other words, whichwill prevail: A democratic over-the-topplatform on a proprietary device or aproprietary platform on a democraticrange of devices? The former offers allavailable over-the-air content differenti-ated by a superior customer experience onthe proprietary device. The latter requiresease of access, regardless of device, and isdifferentiated on the content it provides.The underlying economics and valueproposition for the consumer are quitedifferent and the best response is likelyto vary by geography.The consumer holds the decision-makingpower over the video-over-Internetstrategies that will ultimately triumph.To that end, having a deep understandingof consumer behavior and preferencesis fundamental. Our research aims toprovide some of that insight. Accenture’swhitepaper “The Future of Broadcasting:Strategy Delivers” provides further detailon how to leverage that insight intostrategy.© 2013 Accenture. All rights reserved. | Video-Over-Internet Consumer Survey 2013 11The questions our research prompts
  • 13. Pay a premium for YouTube?YouTube is likely to release paid premium contentchannels in the near future and our survey data indicatesthere is a propensity among consumers to pay for it(Figure 16). Half of consumers are willing to pay for asingle premium YouTube channel that interests them,but less than $10 per month. In countries where thereis very high quality output availability, such as the USand UK, consumers aren’t as inclined to pay for a paidpremium channel as are consumers in countries withlesser quality output, or where the market is currentlydominated by a single provider.House of Cards: A New Model for TV?In the past year, Netflix tested a new strategy by releasingthe entire first season of the series House of Cards at onetime. Among consumers surveyed in the United States,9 percent have watched at least one episode. However,an additional 46 percent have at least heard of thenew show. Given that Netflix has 25 percent marketpenetration, this means that up to one-third of Netflixsubscribers have watched it.USA UK France Italy Spain Brazil19%15%10%1%17%18%17%6%17%16%14%8%21%24%12%9%14%15%12%1%15%13%13%2%1% 1% 3% 3%54% 41% 42% 32%58% 57%Up to $2Up to $5Up to $10Up to $15Greater than $15I would not bewilling to payFigure 17: House of Cards viewership2%7%46%45%No, I’ve never heard of it No, but I’ve heard of it Yes, I’ve watched at least one episode Yes, I’ve watched the entire first season12 Video-Over-Internet Consumer Survey 2013 | © 2013 Accenture. All rights reserved.Figure 16: Willingness to Pay for YouTubeYouTube is likely to release paid premium content channels in the near future.How much would you be willing to pay on a monthly basis for a single YouTube channel with premium content that interests you?Source: Accenture Video Solutions Survey 2013Source: Accenture Video Solutions Survey 2013
  • 14. Broadcasters, under the threat of new entrants such as Netflix, Lovefilmand others, have made significant investments in innovation to defendand maintain a central role under attack in the non-linear world.This research shows signs they are succeeding. Yet as consumers heightentheir viewing sophistication, their expectations from providers continueto rise and important strategic questions remain to be answered. Statusquo operations are not an option. In the rapidly transforming world ofbroadcast, continuous innovation is mandatory to win the battle.Conclusion
  • 15. This document makes descriptive reference totrademarks that may be owned by others. Theuse of such trademarks herein is not an assertionof ownership of such trademarks by Accentureand is not intended to represent or imply theexistence of an association between Accentureand the lawful owners of such trademarks.Copyright © 2013 AccentureAll rights reserved.Accenture, its logo, andHigh Performance Deliveredare trademarks of Accenture.About Accenture Digital ServicesAccenture Digital Services provides anintegrated portfolio of services, solutions,and platforms that enable businesses toorchestrate their activities across the entiredigital spectrum. From consulting to out-sourcing, Accenture Digital Services affordstruly end-to-end capabilities and unmatchedindustry experience and insight that canhelp businesses master the complexity ofthe digital world to build value. AccentureDigital Services include:• Accenture Video Solution• Accenture Live Events and Sport Solution• Accenture Digital Music Solution• Accenture Digital Content Solution• Accenture Rights and Royalties Management Solution• Accenture Digital Advertising SolutionFor more information, contact:Francesco Venturinifrancesco.venturini@accenture.comFrancesco is the global broadcast lead withinthe Media and Entertainment (M&E) businesspractice of Accenture’s Communications,Media & Technology (CMT) industry group.A broadcasting trendsetter with more than15 years industry experience, Francesco isknown for shaping transformational strate-gies enabling major broadcasters to competemore effectively in the fast changinglandscape in the multiplatform digital era.From content creation to distribution, hehelps clients develop strategies for digitallyconvergent products and services. ACommunications, Media & Technologyindustry stalwart with strong financialacumen, he has been instrumental inshaping cutting-edge financial dealswithin the media industry.Bouchra Carlierbouchra.o.carlier@accenture.comBouchra is a Senior Manager withinAccenture Research, a global organizationdevoted to Business and Strategic analysis.Bouchra leads Media and Entertainmenthigh performance research globally.She has more than 15 years’ experiencewithin the Communications Media &Entertainment industry.Bikash MishraBikash.mishra@accenture.comBikash is a leader in Accenture’s Media andEntertainment strategy consulting practice.Bikash’s experience includes over 7 years inmedia and entertainment driving strategicgrowth initiatives to help launch nextgeneration digital products and services.Bikash has advised top executives from lead-ing content providers, wireline and wirelessnetwork operators, device OEMs, networkinfrastructure providers, software vendorsand retailers in North America and Asia.About AccentureAccenture is a global management consulting,technology services and outsourcingcompany, with approximately 261,000 peopleserving clients in more than 120 countries.Combining unparalleled experience, compre-hensive capabilities across all industries andbusiness functions, and extensive researchon the world’s most successful companies,Accenture collaborates with clients to helpthem become high-performance businessesand governments. The company generatednet revenues of US$27.9 billion forthe fiscal year ended Aug. 31, 2012.Its home page is www.accenture.com.