Nike+ Digital Marketing Strategy

NIKE+ MAKING THEIR ONLINE PRESENCE #COUNT

LIFE IS A SPO RT… MAKE IT #CO UNT WITH NIKE++JOIN +BUY+CHALLENGE +IMPROVE

BUSINESS #COUNTS

Develop Nike+ Sports BrandsIncrease Nike+ MembersIncrease # ConversionsIncrease Followers G OA L S # C O U N T

TARGETING #COUNTS U.S. Men 18-50 Mid Income Active Women Exercise Enthusiasts Busy

3-PRONG MARKETING STRATEGYMARKETING #COUNTS

maintain social media…followers #count create

INTERNET MARKETING nike fuelKEYWORDS #COUNT athletic equipment compete active nike plus movenike+ workout moves movementset workout goals athletic challenge tracking workout progresscounts

MOBILE MARKETINGSMARTPHONES #COUNT

BUDGETS #COUNT Mobile Check Pre- Ins, 11 Existing Social Media, 10 QR Code, 11 Blog, 17 Google AdWords, 16 Pinterest, 15 Nike+ Sports Development, 20 IMMEDIATE & SEASONAL$2.5 MILLION GOOGLE ANALYTICS IMPLEMENTATION

Nike+ Digital Marketing Strategy

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Nike+ Digital Marketing Strategy Presentation Transcript