Building the UX Center of Excellence at Vistaprint (UX Strategy Conference 2013)

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Building the UX CoE as the foundation for UX strategy at Vistaprint

Building the UX CoE as the foundation for UX strategy at Vistaprint

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  • One example of how we did this was by tying our mission statement to our company values and commitments to show that UX was helping Vistaprint meet its needs.


  • 1. Building the UX Center of Excellence Susan C. Rice
  • 2. Agenda 2 • Who We Are • UX Center of Excellence • UX Strategy • Key Learnings
  • 3. Who We Are 3
  • 4. Vistaprint N.V. (Nasdaq: VPRT) 4 We empower more than 15 million micro businesses and consumers annually to make an impression with affordable, professional products and services.
  • 5. Company Facts 5 > 1 billion dollar company > 4,100 employees worldwide 25 localized websites 13 offices 3 state of the art manufacturing facilities
  • 6. UX Center of Excellence 6
  • 7. ? ? ?
  • 8. 9/12/201 8 2 “Considered”
  • 9. It all starts with a team… 9 Vision: Creating a holistic, unified experience for Vistaprint customers
  • 10. Introducing the Center of Excellence A team of subject matter experts that define and promote best practices and processes around a specific focus area to maximize business results.
  • 11. How? 9/12/201 11
  • 12. 9/12/201 12
  • 13. 13
  • 14. Customer Commitments 14 We focus on delighting our customers by creating an effortless enjoyable experience based on user centered design, customer research, and iterative improvements.
  • 15. UX Strategy 16
  • 16. 17 1992 2008 2013 123yrs combined experience Lexington & Barcelona Skills & Expertise wireframes visual design heuristic evaluation usability testing information architecture competitive analysis user experience field studies interaction design user stories contextual inquiry web analytics user research card sorting eCommerce persona s site maps user mapping prototyping survey
  • 17. 9/12/201 18
  • 18. Key Learnings 19
  • 19. “You have to unlearn the habit of waiting to be told what comes next…” Penelope Trunk, Co-Founder of Brazen Careerist
  • 20. Thank You. 21 Susan Rice leads Global User Experience Design at Vistaprint (VPRT). In 2011, she influenced executive leadership to reorganize a distributed UX team – creating the UX Center of Excellence. Since then, she’s doubled the size of the team – enabling greater UX input and strategy into all aspects of the project lifecycle. Special thanks to Rich Buttiglieri for sharing his work on the UX Maturity Model.