Global Thinkers Digital Engagement Strategy

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Global Thinkers will effectively build your social and new media strategy and:
Determine Your Objectives
Take on your Social and Online Media Presence
Create an effective digital personality for your Brand
Change the “Hard to Find”, to “Available Everywhere”
Make Connections
Build Partnerships
Create “Small Acts”
Adapt your company to the New Business Paradigm
Identify initiatives that will reinforce your brand identity and presence in the industry

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Global Thinkers Digital Engagement Strategy

  1. 1. Digital Reputation Management, Effectively
  2. 2. Shaping what the media is going to say starts by knowing what they are saying. In every outlet and media type.From every journalist and blogger. Anywhere in the world.With Global Thinkers you’ll always have your finger on the pulse of the latest coverage for your client, brand,product, campaign or competitor.Now, with Global Thinkers you can monitor the world and shape the media!
  3. 3. Every day we get your story out to build your brand, manage yourreputation, shape public opinion and respond to crisis. The story can take you anywhere, but it starts with a plan. The Global Thinkers media and communication team know that the best plans start with our media database. We look at the global picture. We have access to over 1 millioncontacts at 300,000 outlets –including emerging and social media.
  4. 4. We think global and focus on creating new opportunities and competencies ORM Develop a Social Media Social (Online Reputation Build a Smart Promotional Framework Networking Management) Network Get Key Messages across Create relevant content to Define Social Media Promote your Brand & Activities target platformsActions requirements for brands and territories Clarify Clients’ Misconceptions Target specific journalists and Understand Impact Humanise the brand influential media Decide on priorities Listen to Customers Create network of clients- followers-media-partners Exploit opportunities Monitor Competition Active part in industry Establish presence to reinforce Promote Initiatives conversation Brand Clarity and shared knowledge Reinforced Brand/Company Greater revenue & brand base for Principles, Strong Marketing PresenceOutcome awareness Processes, Platforms and Sale Growth Stronger marketing Performance Measurement Media attention Communicate Key Messages Customer Satisfaction presence Ahead of Competition Engagement of new Employee Involvement stakeholders
  5. 5. We planned your campaign. We connected you with media. We expanded your audience. We followed competition. We monitored the results. Now you need to know – did it work?Global Thinkers provides you with scientifically conducted metrics that help determine campaign effectiveness, message penetration, channel performance!
  6. 6. Examples of Huge Brands Using Social Media for Business
  7. 7. Cumulative effect of engagement activity drives publicity, high profile and customer acquisition Example: Strong Brand, HighBlogs & ProfileLifestreaming + Social Networks + Media Sharing + Press = & Discoverability + + = 369K+ followers 5.8M+ fans (♯1) 21M+ channel views 310M+ search results
  8. 8. With our strategy we leverage presence and generate buzz Pre launch Premiere 10 Days After 18 Days After 28 Days After+ Content, Target Interaction, Stats Owned Branded Corporate Video/Multimedia Dynamic Online identification, Reporting, Alerts, Result Website Presence Presence Press releases, Monitoring,Social Media sitesDigital Engagement Digital Engagement Activity Activity clips SKY VOD
  9. 9. It’s less about building a ‘destination’ and more about the progressive use of online andsocial media to increase marketability, reinforce popularity, maximise relevancy & expand consumer loyalty. Its simply about global thinking.
  10. 10. What You Get with Global Thinkers •Our experts scan and find all the necessary information to plan effective campaigns and connect with the right media and ensure the best coverage! •With Global Thinkers you gain access to the worlds most comprehensive media database, with over 1,000,000 contacts and outlets in over 150 countries, including more than 20,000 news websites and 250,000 blogs! •We provide the best, unparalleled media monitoring and media analysis to help you understand in comprehensive reports the impact of your efforts.• We provide quantitative data like reach, frequency and publicity value to qualitative insights like tone, relevance and impact. With Global Thinkers you stay ahead of the competition, in touch with customers and on top of your industry!
  11. 11. Is your company operating in any of these industries?Automobile, Banking, Construction & Development, Energy, Entertainment, Finance, Food & Beverage, Gaming, Government Sector, Healthcare, Media, Professional Services, Retail or Sports, Travel? Are you a political candidate, an MP or do you represent or run a NGO? Global Thinkers will effectively build your social and new media strategy and: • Determine Your Objectives • Take on your Social and Online Media Presence • Create an effective digital personality for your Brand • Change the “Hard to Find”, to “Available Everywhere” • Make Connections • Build Partnerships • Create “Small Acts” • Adapt your company to the New Business Paradigm• Identify initiatives that will reinforce your brand identity and presence in the industry
  12. 12. contact:www.globalthinkers.cominfo@globalthinkers.comThank You

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