Mobile Confrence Buzz City May 16 2008 Ratan Kk

A V Good Evening! ery RatanKK May 16, 2008

Quick Introduction Pinstorm Me at this Seminar!

Pinstorm Digital Marketing Services MNC Engagement model: pay-for-performance 4 years old, 125 people Head – Global Delivery Center

ME at this Seminar Mobile Marketing Activities There are problems. Are there solutions? There are Facts. There are questions? There is lots to be done!

Stakeholders for Mobile Marketing Primary: Operators, Handset Guys, BuzzCity Likes, Content Guys, Secondary: Marketers, Advertisers, Fulfillment Coys & More of us.

My Value Add Today FOCUS on the Mobile User in India 4allstakeholders - 7 Facts & 7 Questions Bear with me!

4. Fact – You got the consumer by the Crotch! Means – The identity is real and established. Question – Do you capture what are his likes and dislikes? What are the insights into his life?

7. Fact – He is ‘circuit switched’ &‘packet switched’. Means – No last mile connectivity issue. Almost, All the time. Question – Do you engage him all the time? Proactively? Do you profile him by his usage?

1. Fact – They all are multi - linguistic Means – You need to go beyond English. Question – Can you get the non-English part in to the communication? What is your content strategy? Local content plans?

6. Fact – It is only SMS, WAP, GPRS. Mostly PULL. Means – No contextual aspect. No push possibility Question – Can the platform capture the INTENT of the consumer? Can we feed on it to grow the contextual relevance?

5. Fact – Large in numbers, but small in screens Means – > internet crowd. User experience issue. Question – Can we provide the same what a PC gives or more? More effective Platforms? More easily? Much more intuitively?

2. Fact – The cost of high end phones is affordable. And is expected to fall. Means – Humungous possibilities to improve User Experience and provide gamut of services. Question – Are we game? Have we got our plans ready for it?

3. Fact – Success of Lots of premium SMS Services. Means – $$$$$$. Bottom of the pyramid potential. Question – Wake up, and smell the coffee, dammit?

What does this MEAN 4 allofus ? Mobile Solutions have a huge potential . Much bigger opportunity than what a GOOGLE is. An example - i-Mode

NTTDoCoMo’s i-Mode Since 1999, 46m subs, 95K providers Go Google for it! Talk to your Japanese Acquaintance!

What is i-Mode ? i-Mode is a m-Commerce service Selling always and everywhere, very flexible platform of interactive advertising, brand management, transactions, business, games and fun!

A day for an i-Mode consumer Commute Long Distance Optimize their TIME Mobile, a MUST

What do users do on i-Mode ? email, news/weather/sports update, load ringtones, play games, banking, stock trading, travel bookings, download cartoons/images/music, book for lunches/movies and chatting and dating

What do business do with i-Mode ? Sell - content, air tickets, cartoon images, shares and investments, lottery tickets. VPN for business, CRM for Business This is just to name a few!

Why is i-Mode so successful? Low priced handsets, with killer apps High mobile penetration, low PC penetration quot;always on“ system, with simple user interface cHTML – easy language for content integration Simple Billing System

Can we do an i-Mode in India ? There is a huge potential . A bigger opportunity. And this is not a fairy tale.

Thanks Q&A ratankk@pinstorm.com

Mobile Confrence Buzz City May 16 2008 Ratan Kk

by Ratan KK

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