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Wii Presentation Presentation Transcript

  • 1. Innovation and Technology Transfer
    An analysis of the Nintendo
    Michael Yip my2e09
    Connor McCabe cm7e09
    Aristea-Maria Zafeiropoulouaz4g09
  • 2. Overview
    Market analysis
    Technological analysis
    Intellectual Property
    Evaluation
    Conclusion
  • 3. Market Analysis
  • 4. History & Gaming Market 2006
    Nintendo is a major player in the game industry
    Nintendo DS outselling PSP in 2006
    Tremendous expectation on 7th generation gaming – high performance, stunning graphics
    MS Xbox 360 released in November 2005
    Sony PS2 outsold Xbox 360 in 2006
  • 5. Social &leisure gamers enjoy simple, non-competitive games
    Also enjoy gaming with friends and other online players
    Dormant gamers enjoy gaming with friends and family
    Together accounts for 53% of the US market
    Highlights the importance of social interaction
  • 6. Nintendo’s strategy
    Invited mums to give opinion on what makes them want to buy the product for their children
    Wii can play all Nintendo made games (multiple consoles in home makes mess – mums unhappy)
    Wireless (wires makes mess – mums unhappy)
    Less power – less noisy (noise makes mums unhappy), can be on for 24 hours
    Opted to create unique game interface and cheap console (designed to sell for 25,000 yen – USD 211)
  • 7. Technology Analysis
  • 8. Xbox 360 - £210-280
    First to market
    Good graphics
    Expensive but popular online service: Xbox Live
    Prone to overheating and needing repair
    PS3 - £425
    Last to market
    Integrated BluRay player
    Free online service: PSN
    Dual Shock 3 controller regressed and lost rumble facility – less interactive
    Most impressive graphics
    Bulky takes up a lot of space
    Wii- £179
    Low priced
    Wireless remotes
    Motion sensing controllers
    Free online service: Nintendo Network Service
    Least impressive graphics
    Wifi enabled
  • 9.
    • 509.66 million Wii Games sold until Dec. 2009
    • 10. 1st best selling console game in history
    • 11. 26.71 million sales
    • 12. 2nd best selling console game
    • 13. 22.56 million sales
    • 14. 1st best selling bundled game in history
    • 15. 60.69 million sales
  • Weaknesses
    • Long production times
    • 16. Less powerful than competitors’ hardware
    • 17. Last console was not successful
    • 18. Stock shortages
    Strengths
    • Patented wireless controller allowed for more interactive gaming experiences
    • 19. Wireless remote reduces mess of cables
    • 20. Low priced console
    • 21. Environmentally friendly
    • 22. Nintendo owns large back catalogue of games
    • 23. Longer history & track record than competitors
    Threats
    • Game publishers not supporting the new system and going with competitors instead
    • 24. Competitors rival products already on the market
    • 25. Competitors willing to capture market share by being loss leaders
    • 26. Wii technology wasn’t as advanced as its competitors and could become outdated faster.
    Opportunities
    • Game industry is increasing in size and net worth
    • 27. Wii Network service allows Nintendo to cheaply exploit its games back catalogue
    • 28. Existing gamers bored with current systems and games and looking for new experiences
    • 29. Large part of market is underdeveloped: families, young children and elderly are not served by competitors’ products
  • Intellectual Property
  • 30. Patents
    Wii Light Gun
    Nunchuk
  • 31. Patents
  • 32. IP Protection
    Legal Issues?
    Interlink Electronics (2006)
    Green Welling (2006)
    Anascape Ltd. (2006)
    Lonestar Inventions LP (2007)
    Hillcrest Labs (2008)
    Trademarks
    Nintendo®
    Wii™
    Wii Remote™ (initially was rejected)
    Nunchuck™
    Copyright
    All the games
  • 33. Evaluation
  • 34. Units sold (millions)
  • 35. Units sold (millions)
  • 36. Units sold (millions)
  • 37.
  • 38. Conclusion
    Competitors response: initially to denounce Wii and its controller system as a novelty toy. Recently both have announced similar wireless ways of interacting with games as Wii does. Microsoft project’s Natal, and Playstation Move.
  • 39. Questions?