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Social Networking:
How to make it work for you
November 18th, 2009
Hosted by RCO Career Services Advisors:
Elizabeth Linte...
Introduction of Career Services Advisors
Rasmussen - Proprietary and Confidential
Contact us at careerservicesonline@rasmu...
Social Networking is
EVERYWHERE!
1/30/2015 3Rasmussen - Proprietary and Confidential
AGENDA
i. Social Networking – why it’s important
ii. Tools
iii. Creating profiles
iv. How to network
v. Q&A Session
“Throu...
WHY IT’S IMPORTANT
Rasmussen - Proprietary and
Confidential
For YOU:
•Another job search resource
•A way to create a Profe...
PROFESSIONALISM
• Activities to avoid:
– Disclosing any confidential information
– Stating anything “unprofessional”
– Per...
PROFESSIONALISM
1/30/2015 7Rasmussen - Proprietary and Confidential
TOOLS
Rasmussen - Proprietary and
Confidential
TWITTER
1/30/2015 9Rasmussen - Proprietary and Confidential
Tell everyone
you’re
looking for a
job!
Search for
jobs
RASonl...
TWITTER
1/30/2015 10Rasmussen - Proprietary and Confidential
TWITTER
1/30/2015 11Rasmussen - Proprietary and Confidential
FACEBOOK
Personal Networking Website
• Groups and Pages
• Recruiters and hiring managers
• Privacy settings
1/30/2015 12Ra...
FACEBOOK - GROUPS
1/30/2015 13Rasmussen - Proprietary and Confidential
FACEBOOK PRIVACY SETTINGS
1/30/2015 14Rasmussen - Proprietary and Confidential
LINKEDIN
Professional Networking Website
• Build a professional profile
• Import your Word resume to your profile
• Profes...
LINKEDIN
1/30/2015 16Rasmussen - Proprietary and Confidential
LINKEDIN
• Keywords - Include in summary
• Incorporate work and volunteer experience,
summer jobs, internships, practicum'...
LINKEDIN
1/30/2015 18Rasmussen - Proprietary and Confidential
LINKEDIN
• Search people
• Job search
• Research companies and career paths
• Join groups & discussion forums
• Learn life...
ITEMS TO REMEMBER
• Keep it professional
• Network
• Personalize everything
• Update regularly
1/30/2015 20Rasmussen - Pro...
Q&A SESSION
1/30/2015 21Rasmussen - Proprietary and Confidential
Questions?
THANK YOU
Thank you for joining us today. If you have
further questions, please feel free to reach out
to us!
*Elizabeth L...
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Social Networking - How To Make It Work For You

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Our training covers current social networking sites, professionalism, creating professional profiles as well as networking and job search strategies. We explore how employers are using these tools to hire top talent and what you can do to get yourself noticed!

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  • Learn.linkedin.com; grads.linkedin.com; have poll: How many of you use Social Media?
  • Give examples; do not talk about….; do talk about….; avoid sloppy speech (um, uh…), slang
  • Poll: How many of you have a FB Page? LinkedIn account? Tweet?
  • Poll: Do you have a LinkedIn profile? Add your Optimal Resume website & interests & groups/associations you’re a member of; honors & awards; personal info (stress it’s the internet);
  • Personalize the connection invite; summer jobs, internships, volunteer positions, or personal passions; applications could be loading resume, etc.
  • Poll: What’s appropriate to post on your LinkedIn profile?
  • Transcript of "Social Networking - How To Make It Work For You"

    1. 1. Social Networking: How to make it work for you November 18th, 2009 Hosted by RCO Career Services Advisors: Elizabeth Lintelman, Kelly Wittrock and Jennifer Castaldo
    2. 2. Introduction of Career Services Advisors Rasmussen - Proprietary and Confidential Contact us at careerservicesonline@rasmussen.edu Elizabeth Lintelman Career Services Advisor Allied Health Kelly Wittrock Career Services Advisor Justice Studies Jennifer Castaldo Career Services Advisor Business, Tech & Design, Education
    3. 3. Social Networking is EVERYWHERE! 1/30/2015 3Rasmussen - Proprietary and Confidential
    4. 4. AGENDA i. Social Networking – why it’s important ii. Tools iii. Creating profiles iv. How to network v. Q&A Session “Throughout 2008, Social Networking Sites and Blogs saw more time spent by users than personal email.” -Nielsen Online 1/30/2015 4Rasmussen - Proprietary and Confidential
    5. 5. WHY IT’S IMPORTANT Rasmussen - Proprietary and Confidential For YOU: •Another job search resource •A way to create a Professional Image •Allows you to network with people you normally wouldn’t have the chance to •Increases your Industry Knowledge •Good way to market yourself •Adds value for you by having the capabilities of knowing more about whom (employer/individual) you’re interviewing with •Ability to find companies within the industry For EMPLOYERS: •Find potential new employees •Unofficial background/reference check •Branding/Professional Image •Awareness of industry trends •Current employees – keep a pulse on them
    6. 6. PROFESSIONALISM • Activities to avoid: – Disclosing any confidential information – Stating anything “unprofessional” – Personal topics (family, religion, politics, etc) – Careless speech • Activities to make this successful: – Connect with friends/family in your industry – Let people know you’re looking for a job – Have a positive attitude & be enthusiastic – Be honest and respectful 1/30/2015 6Rasmussen - Proprietary and Confidential
    7. 7. PROFESSIONALISM 1/30/2015 7Rasmussen - Proprietary and Confidential
    8. 8. TOOLS Rasmussen - Proprietary and Confidential
    9. 9. TWITTER 1/30/2015 9Rasmussen - Proprietary and Confidential Tell everyone you’re looking for a job! Search for jobs RASonlineCS Very basic, simplistic Follow industry experts
    10. 10. TWITTER 1/30/2015 10Rasmussen - Proprietary and Confidential
    11. 11. TWITTER 1/30/2015 11Rasmussen - Proprietary and Confidential
    12. 12. FACEBOOK Personal Networking Website • Groups and Pages • Recruiters and hiring managers • Privacy settings 1/30/2015 12Rasmussen - Proprietary and Confidential
    13. 13. FACEBOOK - GROUPS 1/30/2015 13Rasmussen - Proprietary and Confidential
    14. 14. FACEBOOK PRIVACY SETTINGS 1/30/2015 14Rasmussen - Proprietary and Confidential
    15. 15. LINKEDIN Professional Networking Website • Build a professional profile • Import your Word resume to your profile • Professional photo – alone! • Headline area of Study/Career Ambitions • Export your profile to PDF 1/30/2015 15Rasmussen - Proprietary and Confidential
    16. 16. LINKEDIN 1/30/2015 16Rasmussen - Proprietary and Confidential
    17. 17. LINKEDIN • Keywords - Include in summary • Incorporate work and volunteer experience, summer jobs, internships, practicum's, etc • Connect with professionals- Alumni, career services advisors, parents/relatives, friends, internship manager/coworkers, former bosses, fellow students, faculty, college staff, campus work study manager, neighbors • Keep your profile current 1/30/2015 17Rasmussen - Proprietary and Confidential
    18. 18. LINKEDIN 1/30/2015 18Rasmussen - Proprietary and Confidential
    19. 19. LINKEDIN • Search people • Job search • Research companies and career paths • Join groups & discussion forums • Learn lifelong networking skills 1/30/2015 19Rasmussen - Proprietary and Confidential
    20. 20. ITEMS TO REMEMBER • Keep it professional • Network • Personalize everything • Update regularly 1/30/2015 20Rasmussen - Proprietary and Confidential
    21. 21. Q&A SESSION 1/30/2015 21Rasmussen - Proprietary and Confidential Questions?
    22. 22. THANK YOU Thank you for joining us today. If you have further questions, please feel free to reach out to us! *Elizabeth Lintelman *Kelly Wittrock *Jennifer Castaldo careerservicesonline@rasmussen.edu 1/30/2015 22Rasmussen - Proprietary and Confidential
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