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Social Networking - How To Make It Work For You

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Our training covers current social networking sites, professionalism, creating professional profiles as well as networking and job search strategies. We explore how employers are using these tools to ...

Our training covers current social networking sites, professionalism, creating professional profiles as well as networking and job search strategies. We explore how employers are using these tools to hire top talent and what you can do to get yourself noticed!

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  • Learn.linkedin.com; grads.linkedin.com; have poll: How many of you use Social Media?
  • Give examples; do not talk about….; do talk about….; avoid sloppy speech (um, uh…), slang
  • Poll: How many of you have a FB Page? LinkedIn account? Tweet?
  • Poll: Do you have a LinkedIn profile? Add your Optimal Resume website & interests & groups/associations you’re a member of; honors & awards; personal info (stress it’s the internet);
  • Personalize the connection invite; summer jobs, internships, volunteer positions, or personal passions; applications could be loading resume, etc.
  • Poll: What’s appropriate to post on your LinkedIn profile?

Social Networking - How To Make It Work For You Social Networking - How To Make It Work For You Presentation Transcript

  • Social Networking: How to make it work for youNovember 18th, 2009Hosted by RCO Career Services Advisors:Elizabeth Lintelman, Kelly Wittrock and Jennifer Castaldo
  • Introduction of Career Services Advisors
    Rasmussen - Proprietary and Confidential
    Contact us at careerservicesonline@rasmussen.edu
    Jennifer Castaldo
    Career Services Advisor
    Business, Tech & Design, Education
    Elizabeth Lintelman
    Career Services Advisor
    Allied Health
    Kelly Wittrock
    Career Services Advisor
    Justice Studies
  • Social Networking is EVERYWHERE!
    11/12/2009
    3
    Rasmussen - Proprietary and Confidential
  • AGENDA
    Social Networking – why it’s important
    Tools
    Creating profiles
    How to network
    Q&A Session
    “Throughout 2008, Social Networking Sites and Blogs saw more time spent by users than personal email.” -Nielsen Online
    11/12/2009
    4
    Rasmussen - Proprietary and Confidential
  • WHY IT’S IMPORTANT
    Rasmussen - Proprietary and Confidential
    For YOU:
    • Another job search resource
    • A way to create a Professional Image
    • Allows you to network with people you normally wouldn’t have the chance to
    • Increases your Industry Knowledge
    • Good way to market yourself
    • Adds value for you by having the capabilities of knowing more about whom (employer/individual) you’re interviewing with
    • Ability to find companies within the industry
    For EMPLOYERS:
    • Find potential new employees
    • Unofficial background/reference check
    • Branding/Professional Image
    • Awareness of industry trends
    • Current employees – keep a pulse on them
  • PROFESSIONALISM
    Activities to avoid:
    Disclosing any confidential information
    Stating anything “unprofessional”
    Personal topics (family, religion, politics, etc)
    Careless speech
    Activities to make this successful:
    Connect with friends/family in your industry
    Let people know you’re looking for a job
    Have a positive attitude & be enthusiastic
    Be honest and respectful
    11/12/2009
    6
    Rasmussen - Proprietary and Confidential
  • PROFESSIONALISM
    11/12/2009
    7
    Rasmussen - Proprietary and Confidential
  • TOOLS
    Rasmussen - Proprietary and Confidential
  • TWITTER
    11/12/2009
    9
    Rasmussen - Proprietary and Confidential
  • TWITTER
    11/12/2009
    10
    Rasmussen - Proprietary and Confidential
  • TWITTER
    11/12/2009
    11
    Rasmussen - Proprietary and Confidential
  • FACEBOOK
    Personal Networking Website
    Groups and Pages
    Recruiters and hiring managers
    Privacy settings
    11/12/2009
    12
    Rasmussen - Proprietary and Confidential
  • FACEBOOK - GROUPS
    11/12/2009
    13
    Rasmussen - Proprietary and Confidential
  • FACEBOOK PRIVACY SETTINGS
    11/12/2009
    14
    Rasmussen - Proprietary and Confidential
  • LINKEDIN
    Professional Networking Website
    Build a professional profile
    Import your Word resume to your profile
    Professional photo – alone!
    Headline area of Study/Career Ambitions
    Export your profile to PDF
    11/12/2009
    15
    Rasmussen - Proprietary and Confidential
  • LINKEDIN
    11/12/2009
    16
    Rasmussen - Proprietary and Confidential
  • LINKEDIN
    Keywords - Include in summary
    Incorporate work and volunteer experience, summer jobs, internships, practicum's, etc
    Connect with professionals- Alumni, career services advisors, parents/relatives, friends, internship manager/coworkers, former bosses, fellow students, faculty, college staff, campus work study manager, neighbors
    Keep your profile current
    11/12/2009
    17
    Rasmussen - Proprietary and Confidential
  • LINKEDIN
    11/12/2009
    18
    Rasmussen - Proprietary and Confidential
  • LINKEDIN
    Search people
    Job search
    Research companies and career paths
    Join groups & discussion forums
    Learn lifelong networking skills
    11/12/2009
    19
    Rasmussen - Proprietary and Confidential
  • ITEMS TO REMEMBER
    Keep it professional
    Network
    Personalize everything
    Update regularly
    11/12/2009
    20
    Rasmussen - Proprietary and Confidential
  • Q&A SESSION
    11/12/2009
    21
    Rasmussen - Proprietary and Confidential
    Questions?
  • THANK YOU
    Thank you for joining us today. If you have further questions, please feel free to reach out to us!
    *Elizabeth Lintelman *Kelly Wittrock *Jennifer Castaldo
    careerservicesonline@rasmussen.edu
    11/12/2009
    22
    Rasmussen - Proprietary and Confidential