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Online Word-of-Mouth

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Successful entrepreneurs have always had an intuitive knack for how to generate word-of-mouth buzz for their products an services. And yet, many struggle to apply what they know to their online …

Successful entrepreneurs have always had an intuitive knack for how to generate word-of-mouth buzz for their products an services. And yet, many struggle to apply what they know to their online marketing. This presentation explains social media and search engine optimization (SEO) simply through the lens of word-of-mouth.

Published in: Technology, Business

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  • 1. Online Word-of-MouthPresented by: Josh Braaten of Rasmussen College
  • 2. Who is Josh Braaten?Rasmussen College Sr. Online Marketer@jlbraaten on TwitterJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 2
  • 3. Who is Josh Braaten? ..originally from North DakotaJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 3
  • 4. Small Businesses Know How toCreate Word-of-Mouth Buzz Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
  • 5. Some Businesses Have a Knack for Word-of-Mouth Buzz July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 5
  • 6. Amazing Products Create BuzzJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 6
  • 7. Amazing Service Creates BuzzJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 7
  • 8. Entertaining Customers Create Buzz(or Educating/Engaging)July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 8
  • 9. What Does This Have to do with the Web? July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 9
  • 10. Why Does SEO Come Across as Difficult? • Search engine optimization (SEO) theories • Shady SEO agencies with spam tactics • Google’s Pandas and Penguins • Keyword targeting and on-page optimization • 301 redirects and sitemaps.xml • Indexation and robot spiders • Canonicalization of URLs July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 10
  • 11. Why Does Social Media Come Across as Difficult? • Facebook • Ping • Angie’s List • Twitter • Tumblr • Yelp! • LinkedIn • Last.fm • Google Places • Google+ • So.cl • Quora • YouTube • Reddit • Formspring • Pinterest • StumbleUpon • Slideshare • MySpace • Yammer July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 11
  • 12. You May be Looking at it all WrongJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 12
  • 13. SEO and Social MediaExplained Simply forSmall (and Large) Businesses Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
  • 14. How Traditional Word-of-Mouth WorksJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 14
  • 15. How Traditional Word-of-Mouth WorksJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 15
  • 16. How Traditional Word-of-Mouth WorksJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 16
  • 17. How Social Media WorksJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 17
  • 18. How SEO WorksJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 18
  • 19. Why Didn’t Someone Just Say That in the First Place? July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 19
  • 20. How to Earn Word-of-MouthBuzz Online Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
  • 21. Offer an Amazing Product Example: http://bit.ly/StarWarsDecalsJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 21
  • 22. Any Product can be AmazingVisit: http://www.rasmussen.edu/acceleratedJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 22
  • 23. Is Your Product Amazing?Source: http://www.kissinsights.com/ July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 23
  • 24. Do Customers Think Your Product is Amazing?The Internet is kind to great products. July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 24
  • 25. Offer an Amazing ServiceBook: http://www.deliveringhappiness.com/July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 25
  • 26. Is Your Service Amazing?Source: http://www.surveymonkey.com/ July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 26
  • 27. Do Customers Think Your Service is Amazing?The Internet often rewards great service. July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 27
  • 28. Entertain, Educate, EngageJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 28
  • 29. 11 Tips to Start OnlineWord-of-Mouth Marketing Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
  • 30. 1. Locate the Places Where People Talk July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 30
  • 31. 2. Claim and Complete Online Identities • Website • Blog • Facebook • Google+ /Local • Others? July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 31
  • 32. 3. Use Common Sense to Help People Find You July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 32
  • 33. 4. Create and Share Interesting, Helpful Content July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 33
  • 34. 5. Pick a Schedule and Commit. Revise as Needed. Online Property Frequency Action Write one 200-800 word article that Blog Weekly entertains, educates, or engages customers Facebook: daily 7:2:1 Ratio: Twitter: 2-5x/day •7 = Other people’s helpful content Social Media Google+: weekly •2 = Your content Pinterest: weekly •1 = Your products or service Send an email newsletter full of the month’s Email Monthly content and send it to customers July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 34
  • 35. 6. Ask Your Customers for Their Thoughts July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 35
  • 36. 7. Fix What’s BrokenJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 36
  • 37. 8. Surprise Your CustomersJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 37
  • 38. 9. Then Request Credit Where It’s Due July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 38
  • 39. 10. Ask Your Customers for a ReviewJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 39
  • 40. 11. Engage, Engage, EngageJuly 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 40
  • 41. Ok, Now I Just Have to Find the Time July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 41

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