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Online Networking: Using Social Media to Grow Your Network
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Online Networking: Using Social Media to Grow Your Network


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It's no secret that social media is helping businesses grow. Facebook and Twitter have taken over mainstream media; however, jumping into social media without any kind of plan is not going to show …

It's no secret that social media is helping businesses grow. Facebook and Twitter have taken over mainstream media; however, jumping into social media without any kind of plan is not going to show results. Our Rasmussen College subject matter expert, Dana DeLapi-Haesemeyer, shows you how to strategically use social media to boost marketing efforts, customer service and spur sales.

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  • 1. Online Networking Using Social Media To Grow Your Network
  • 2. Social media is a way of interacting. This encompasses any platform, website, community, forum, etc. that allows the user to interact, engage and share with others within the same space. • Social Bookmarking (Delicious, Blinklist) • Social News (Digg, Propeller, Reddit) • Social Networking (Facebook, LinkedIn) • Social Photo and Video Sharing (YouTube, Flickr, Pinterest) • Wikis (Wikipedia, Wikia) WHAT IS SOCIAL MEDIA?
  • 3. The ones you know – Facebook (personal profiles) – LinkedIn (professional profiles) – YouTube (video sharing) – Flickr (photo sharing) – Twitter (communication–updates on life) COMMON SOCIAL NETWORKS
  • 4. SOCIAL MEDIA’S IMPACT ON OUR CULTURE Facebook 350M+ users 50% of users login every day Average user has 130 friends 3.5B+ pieces of content shared/week Twitter Projected 26M users in 2010 40% retention rate for users 50% of updates are published with mobile and web-based tools Blogs Sites with blogs gain 55% more traffic 77% of Internet users regularly read blogs 133M+ blogs indexed by Technorati YouTube 51% users visit weekly 52% of 18-34 year-olds share videos with friends/colleagues. 85M unique visitors worldwide
  • 5. Social networking focuses on building and reflecting social relations among people. Most social network services are web-based, and supply a way to interact through the Internet independent of geography and “face-to-face” limitations. COMMON SOCIAL NETWORKS • Familial and business relationships • Friendships • Interests and hobbies • Values • What else? Social networks connect people who share some common bond:
  • 6. Recruiting • Recruiting new, valuable team members. LEVERAGE your social communities! – Interact with niche communities where you can find talented candidates • EX: – Build relationships with niche bloggers who can promote job opportunities • EX: HOW CAN WE APPLY THIS?
  • 7. Managing Remotely • Social media can allow us to interact with team members/clients remotely and more effectively. It is all about building relationships, and social media helps enhance those relationships. – Video–Video chats or conferences via Skype – Google Docs–create lists that can be updated and shared across the team – RSS Feeds–ensure your team sees what you see HOW CAN WE APPLY THIS?
  • 8. Thought-Leadership • Everyone wants to be a leader and expert in their field. Social media helps prove to your audience that you know your stuff! – Tweeting articles – Writing blogs – Sharing links – Creating a polished presence – Contributing to the community HOW CAN WE APPLY THIS?
  • 9. Every single minute, more “stuff” is being sent your way. Emails, text messages, voice mails, instant messages, Twitter messages, Facebook posts, etc. • Identify what you want to “hear” • Harness RSS feeds for news and blog updates (Google Reader) • Utilize social aggregators that allow you to update a single time to multiple platforms • Prioritize your social media time TIPS AND TACTICS TO MANAGE THE “NOISE”
  • 11. • Customize your profiles – Include pictures, job information, interests, etc. • Connect with a varied community – Family, friends, co-workers, professional associates, companies • Find a niche – Provide interesting content updates that include links • Promote others – “Scratch my back, I’ll scratch yours” BUILDING A STRONG SOCIAL PRESENCE Rules for Communication: • Am I telling a story? • Do I really believe this to be true? • Is this valuable? • Would I want my mother/father to see this?
  • 12. • Identify your niche and needs • Zero in on platforms that will fulfill those needs • Understand your audience • Set metrics and goals • Make it a time priority • Divide and conquer CREATING AN EFFECTIVE SOCIAL MEDIA PLAN
  • 13. QUESTIONS? Michelle Keyser, Regional Marketing Manager Dana Haesemeyer, Online Community Manager Chris Kent, Community Development Manager