Online Networking: Using Social Media to Grow Your Network
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Online Networking: Using Social Media to Grow Your Network

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It's no secret that social media is helping businesses grow. Facebook and Twitter have taken over mainstream media; however, jumping into social media without any kind of plan is not going to show ...

It's no secret that social media is helping businesses grow. Facebook and Twitter have taken over mainstream media; however, jumping into social media without any kind of plan is not going to show results. Our Rasmussen College subject matter expert, Dana DeLapi-Haesemeyer, shows you how to strategically use social media to boost marketing efforts, customer service and spur sales.

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Online Networking: Using Social Media to Grow Your Network Online Networking: Using Social Media to Grow Your Network Presentation Transcript

  • Online Networking Using Social Media To Grow Your Network
  • Social media is a way of interacting. This encompasses any platform, website, community, forum, etc. that allows the user to interact, engage and share with others within the same space. • Social Bookmarking (Delicious, Blinklist) • Social News (Digg, Propeller, Reddit) • Social Networking (Facebook, LinkedIn) • Social Photo and Video Sharing (YouTube, Flickr, Pinterest) • Wikis (Wikipedia, Wikia) WHAT IS SOCIAL MEDIA?
  • The ones you know – Facebook (personal profiles) – LinkedIn (professional profiles) – YouTube (video sharing) – Flickr (photo sharing) – Twitter (communication–updates on life) COMMON SOCIAL NETWORKS
  • SOCIAL MEDIA’S IMPACT ON OUR CULTURE Facebook 350M+ users 50% of users login every day Average user has 130 friends 3.5B+ pieces of content shared/week Twitter Projected 26M users in 2010 40% retention rate for users 50% of updates are published with mobile and web-based tools Blogs Sites with blogs gain 55% more traffic 77% of Internet users regularly read blogs 133M+ blogs indexed by Technorati YouTube 51% users visit weekly 52% of 18-34 year-olds share videos with friends/colleagues. 85M unique visitors worldwide
  • Social networking focuses on building and reflecting social relations among people. Most social network services are web-based, and supply a way to interact through the Internet independent of geography and “face-to-face” limitations. COMMON SOCIAL NETWORKS • Familial and business relationships • Friendships • Interests and hobbies • Values • What else? Social networks connect people who share some common bond:
  • Recruiting • Recruiting new, valuable team members. LEVERAGE your social communities! – Interact with niche communities where you can find talented candidates • EX: Meetup.com – Build relationships with niche bloggers who can promote job opportunities • EX: wikio.com/blogs/top/technology HOW CAN WE APPLY THIS?
  • Managing Remotely • Social media can allow us to interact with team members/clients remotely and more effectively. It is all about building relationships, and social media helps enhance those relationships. – Video–Video chats or conferences via Skype – Google Docs–create lists that can be updated and shared across the team – RSS Feeds–ensure your team sees what you see HOW CAN WE APPLY THIS?
  • Thought-Leadership • Everyone wants to be a leader and expert in their field. Social media helps prove to your audience that you know your stuff! – Tweeting articles – Writing blogs – Sharing links – Creating a polished presence – Contributing to the community HOW CAN WE APPLY THIS?
  • Every single minute, more “stuff” is being sent your way. Emails, text messages, voice mails, instant messages, Twitter messages, Facebook posts, etc. • Identify what you want to “hear” • Harness RSS feeds for news and blog updates (Google Reader) • Utilize social aggregators that allow you to update a single time to multiple platforms • Prioritize your social media time TIPS AND TACTICS TO MANAGE THE “NOISE”
  • MAKING SOCIAL MEDIA FUN AND EASY
  • • Customize your profiles – Include pictures, job information, interests, etc. • Connect with a varied community – Family, friends, co-workers, professional associates, companies • Find a niche – Provide interesting content updates that include links • Promote others – “Scratch my back, I’ll scratch yours” BUILDING A STRONG SOCIAL PRESENCE Rules for Communication: • Am I telling a story? • Do I really believe this to be true? • Is this valuable? • Would I want my mother/father to see this?
  • • Identify your niche and needs • Zero in on platforms that will fulfill those needs • Understand your audience • Set metrics and goals • Make it a time priority • Divide and conquer CREATING AN EFFECTIVE SOCIAL MEDIA PLAN
  • QUESTIONS? Michelle Keyser, Regional Marketing Manager michelle.keyser@rasmussen.edu Dana Haesemeyer, Online Community Manager dana.haesemeyer@rasmussen.edu Chris Kent, Community Development Manager chris.kent@rasmussen.edu