Your SlideShare is downloading. ×
0
« BonjourBonjour is a socializing
network for smartphones »
- but actually it’s a dating business
THE PRODUCT
BonjourBonjour uses social discovery as a
pretext to pursue dating opportunities…
A lifestyle app for active socializers 
...
…taking advantage of an opportunity:#
MOBILE
TRADITIONAL DATING NETWORKS’ UX ARE OPTIMIZED 
FOR PC SCREENS AND LONG USER S...
Three product pillars provide social
relevance and engagement…
PEOPLE/CONTENT ORGANIZED BY GEOGRAPHIC RATHER THAN SOCIAL
P...
…backed up by a scaleable
infrastructure.
AN API BUILT ON RUBY ON RAILS SATISFYING 
THE NEED FOR INSTANTANEITY AND PROXIMI...
…and promising KPIs
KPIS SHOW HIGH LEVELS OF TRACTION AND USER ENGAGEMENT
GROWTH 
•  30000+ downloads without marketing sp...
THE TEAM
A dedicated team…
Rasmus Michau
Founder & CEO
Entrepreneur with an MBA and a marketing background. 
Founded marketing and ...
…with strong angel investors/advisors
believing in the company’s vision.
Frederic Jousset
Founder/CEO of WebHelp.
Extensiv...
GETTING THERE
The P&L projection is benchmarked on
existing dating business models…
A GRADUAL EXPANSION FOCUSED ON BIG CITIES
•  In	
  0...
…and based on freemium subscriptions
GENERATING REVENUES BY INTRODUCING MEMBERS TO EACH OTHER
Premium	
  membership	
  inc...
BonjourBonjour wants to create an#
international business…
Mar
 Apr
 May
Aug
 Sep
2014
Oct
 Nov
 Dec
Rest of Europe
Skiing...
…with a step-by-step marketing strategy to
ensure membership quality
PR/FB
PRESS/BLOGS
WORD OF
MOUTH
SOCIAL
GRAPHS
WHITE L...
BonjourBonjour now needs capital
to grow…
Seed round
Series A
06/12
€690K
INVESTORS
Internet veterans
Business angels
10/1...
Upcoming SlideShare
Loading in...5
×

Deck bjrbjr011013

339

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
339
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Deck bjrbjr011013"

  1. 1. « BonjourBonjour is a socializing network for smartphones » - but actually it’s a dating business
  2. 2. THE PRODUCT
  3. 3. BonjourBonjour uses social discovery as a pretext to pursue dating opportunities… A lifestyle app for active socializers Using technology in their daily lives BONJOURBONJOUR SATISFIES ITS TARGET’S NEED FOR INSTANT GRATIFICATION AND « CASUAL SOCIALIZING » What to do NOW? Other  Networks   Where to go? How is everyone? What to do tonight? Sex now? Whats’ happening?
  4. 4. …taking advantage of an opportunity:# MOBILE TRADITIONAL DATING NETWORKS’ UX ARE OPTIMIZED FOR PC SCREENS AND LONG USER SESSIONS Tradi&onal  da&ng  networks  are  op&mized  for  PCs:   •  Informa&on  overload   •  Lengthy  ques&onnaires   •  Long  user  sessions   •  «  scien&fic  »  approach  to  da&ng   • Instant   usability   • Simple  UX   • Short   sessions   • Casual  
  5. 5. Three product pillars provide social relevance and engagement… PEOPLE/CONTENT ORGANIZED BY GEOGRAPHIC RATHER THAN SOCIAL PROXIMITY SO AS TO PROMOTE « ACTIVE » SOCIALIZATION WHAT’S HAPPENING?! WHO’S AROUND?! INSTANT MESSAGING! LOCAL FRIENDS/PEOPLE = PREMIUM MEMBERSHIPS Content acts as « social accelerator » providing local relevance IM system provides social relevance and legitimacy
  6. 6. …backed up by a scaleable infrastructure. AN API BUILT ON RUBY ON RAILS SATISFYING THE NEED FOR INSTANTANEITY AND PROXIMITY Realtime servers Sockets HTTP Frontends Ruby on Rails API Rackspace Storage Unlimited Cloud space Sphinx Indexers MySQL Master/slave Redis In-Memory DB CDN Load balancer Load balancer IP failover
  7. 7. …and promising KPIs KPIS SHOW HIGH LEVELS OF TRACTION AND USER ENGAGEMENT GROWTH •  30000+ downloads without marketing spend • 17,1% « endogenous » monthly growth rate (iOS only) ENGAGEMENT • 5,9% daily active users • 14% weekly active users • 30,8% monthly active users • Average 26,13 user sessions/month URBAN PROFILES • High-end urban users: • Avg age: 29,4 • 32% women • Mainly Paris
  8. 8. THE TEAM
  9. 9. A dedicated team… Rasmus Michau Founder & CEO Entrepreneur with an MBA and a marketing background. Founded marketing and events related businesses generating +8M€ turnover. Ruby on Rails specialist with a strong mobile focus. 6 years experience with bluechips and start-ups. Team: 3 Ruby on Rails developers, 1 iOS developer, 1 community manager Alexandre Bernard CTO/CPO Rasmus is a main player in the Paris social scene. Having started the famed Bagatelle parties, Cirque Paradis, Paris’ largest nightclub, restaurant Le Renard, design agency Hmm! and people blog saywho.fr Rasmus enjoys an extensive network and thus over 10 years effective experience in “social design”. His previous ventures totalled a consolidated turnover of +8M€ in 2012. He is now devoted 100% to BonjourBonjour. Former operations director of AOL Europe, telecoms engineer with an MBA Anthony Yazbeck COO
  10. 10. …with strong angel investors/advisors believing in the company’s vision. Frederic Jousset Founder/CEO of WebHelp. Extensive corporate contacts. Sits on the board of several start- ups. Founder/CEO of Team Europe, one of Germany’s main digital incubators. Extensive start-up experience. Duo behind the eponymous advertising agency. 50+ brands and offices in Paris and Shanghai. Lukasz Gadowski Fred&Farid Active French angel investor and founder of AsiaInspection. Sébastien Breteau Owner of the Asmallworld network. Social butterfly with an extensive contact network. Patrick Liotard-Vogt +10 other HNWI who were included because of their networks and expertise
  11. 11. GETTING THERE
  12. 12. The P&L projection is benchmarked on existing dating business models… A GRADUAL EXPANSION FOCUSED ON BIG CITIES •  In  06/13  Badoo  had  8,8M   members  and  2,2M  ac&ves  in   France  (Comscore)   •  In  2012  Adopteunmec  had   5,7M  members  and  500K   paying   •  With  sales  of  16,1M€,  that  is   equivalent  to  32,2€  ARPU/ paying  user  
  13. 13. …and based on freemium subscriptions GENERATING REVENUES BY INTRODUCING MEMBERS TO EACH OTHER Premium  membership  includes:     10  Bonjours/Day  (Free=5  Bonjours)   Bonjours  to  «  popular  »  members   See  without  being  seen   Who  checked  me  out?   Priority  Moments      0,89€/day        3,29€/week        8,99€/month     20,99€/3  months   31,99€/6  months   Unlimited  Bonjours      0,89€/day   3,29€/week   While  label  solu<ons  (B2B)   20  000€  on  average   •  Most members access free, 5-6% pay for premium features •  BonjourBonjour will also be sold as a whitelabel solution: distribution+revenue •  Other revenue streams that can eventually be explored: local advertising, peer-to-peer, events promotion,…
  14. 14. BonjourBonjour wants to create an# international business… Mar Apr May Aug Sep 2014 Oct Nov Dec Rest of Europe Skiing resorts Jan Feb 2013 Monetization 1 YEAR DEVELOPMENT Android HTML5 30 languages Asia Latin-America Concerted launch in Europe’s 10-15 biggest cities Paris •  Pragmatic product development following « Lean start-up » principles •  Marketing efforts focused on big city urbanites with higher net disposable incomes and urge for « active socialization » 100 000 members 500 000 members June July North America
  15. 15. …with a step-by-step marketing strategy to ensure membership quality PR/FB PRESS/BLOGS WORD OF MOUTH SOCIAL GRAPHS WHITE LABEL HIGH-END LIFESTYLE PARTY PROMOTERS PRESS TRENDSETTER INCENTIVISATION: LOCAL HEROES PARTIES « VIRAL » FEATURES TO ALLOW TOP-DOWN DISTRIBUTION TARGET: 500K ++ MEMBERS BY mid 2014 Initiated partnership discussions
  16. 16. BonjourBonjour now needs capital to grow… Seed round Series A 06/12 €690K INVESTORS Internet veterans Business angels 10/13 €1,5M OBJECTIVES: Ongoing development Release version: - Full functions/monetization - All platforms - Develop distribution partnerships - Reach 1M+ active members and breakeven GET TRACTION OBJECTIVES: Build and launch iOS product: Reach 100K+ members by end December 2013
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×