“What is AWS?”
JAWS DAYS 2014
2014-3-15
Amazon Data Services Japan KK
Rasmus Ekman
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in...
What is AWS?
©Amazon.com, Inc. and its affiliates. All rights reserved.
What is AWS? IT resources on a utility model, just like
your water, gas and electricity.
Compute
Storage
Security Scaling
...
Common IT infrastructure issues
Cost
Time
Forecast
Actual usage
Expensive CAPEX
Lost business
Cannot scale
down
Capacity p...
Characteristics of AWS Cloud
services
Deploy
On-demand - only use resources
you need, with no up front initial cost
1-clic...
Customers in over 190 countries
Over 20,000 customers just in Japan…
The Amazon business model
Economies of scale in IT using AWS
IT
infrastructure
expansion
Low cost
operations
Low cost
service
provisioning
Improve
u...
AWS Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion
Tokyo
• $7B retail business
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $7B enterpri...
Gartner “Magic Quadrant for Cloud Infrastructurea Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn...
Why do People Choose AWS?
1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go
2. Lower Total Cost of IT
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low mar...
Lower costs in all kinds of use cases
Not only their E-commerce site, but also
backend SAP ERP systems were
migrated, and ...
3. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elast...
4. Increase Innovation: Experiment Fast with Low Cost and Low Risk
On-Premises
Experiment Infrequently
Failure is expensiv...
5. Get Rid of Undifferentiated Heavy Lifting
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy...
6. Go Global in Minutes
On-Demand
Pay for compute
capacity by the hour
with no long-term
commitments
For spiky workloads,
or to define needs
Many ...
Compute Services
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic tr...
Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolate...
Storage Services
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Int...
Application Services
Amazon CloudFrontAmazon RDS Amazon
DynamoDB
distribute content
globally
Managed relational
database s...
Big Data Services
Amazon EMR
(Elastic Map Reduce)
Amazon Redshift AWS Data Pipeline
Hosted Hadoop
framework
Petabyte-scale...
Deployment & Administration
Amazon
CloudWatch
AWS IAM (Identity
& Access Mgmt)
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic...
Next Step!
First of all; get an account
and play around!
Get started in 15 minutes
Easy videos to show how to set up an
account, launch a virtual machine etc.
http://aws.amazon.co...
$25 Japan only coupon, on top of
the 1 year free tier, until the 31st of
March.
http://aws.amazon.com/jp/campaigns/201403/...
In closing…
• Don’t be afraid to say “hello!” to me after the
talks!
• If you want to talk to someone at AWS, drop me
an e...
Appendix
Lamborghini uses AWS for Dynamic Webapps
Reduced
infrastructure
costs by 50%
Reduced time to
market to near Zero
Bankinter uses HPC on AWS for Monte Carlo Simulation
Javier Roldán
Director of Technical Innovation
“Bankinter uses AWS as...
Started using Hadoop
in One Day
News International uses AWS for Cloud-First IT
Thomson Reuters uses AWS to distribute content globally
Simon Ball
Global Head of Operations, Multimedia
Delivery, and Inf...
Shell uses AWS to Develop Software Faster and Cheaper
Remote Team
Core Development
Team
Extra Development
Resources
Contra...
Newsweek uses AWS for Dynamic Webapps
Decreased
Operating
Expenses by 50%
Reduced DNS
costs by 93%
Streamlined Sys
Admin P...
Shaw Media uses AWS for Disaster Recovery
Saved $1.8 Million
in second site costs
Snapshots for
granular rollbacks
Primary...
S&P Capital IQ Uses AWS for Big Data Processing
Provides data to 4200+ top
global investment firms
Launched Hadoop faster,...
Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data
center build out
Saved $1M
over 3 years
50% lower cost...
Nasdaq used AWS to Build a New Line of Business
Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus
traditional hosting
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"What is AWS?" - an introduction

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An overview of Amazon Web Services (AWS) presented at JAWS DAYS 2014 (Japan AWS user group event) by Rasmus Ekman.

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"What is AWS?" - an introduction

  1. 1. “What is AWS?” JAWS DAYS 2014 2014-3-15 Amazon Data Services Japan KK Rasmus Ekman
  2. 2. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. Rasmus Ekman • A Japanese speaking geek in technical AWS sales AWS territory account manager • Helped hundreds of startups and enterprises on to AWS • Started iJAWS • Certified AWS solution architect and sysop Favorite AWS service • CloudFormation ekman.rasmus ↑ ↑Feel free to send me a friend request Who am I?
  3. 3. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. International Japan Amazon Web Services User Group (=JAWS-UG) Completely community driven, and all in all, super awesome English speaking AWS user group. ● Hackathons ● Use case sharing ● New service updates ● Beer drinking and fun JOIN US!! http://ijaws.doorkeper.jp 3 What is iJAWS?
  4. 4. © 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc. 10:10 – 11:00 Rasmus Ekman What is AWS? 11:10 – 12:00 Matthew Romaine Scaling Gengo on AWS: from 10,000 translators to 150 million words 13:00 – 13:50 Ross Sharrott Building Moneytree’s data aggregation system with SWF 14:00 – 14:50 Sergio Arcos Language Cloud AWS use case 15:00 – 15:50 Michael Reinsch Doorkeeper – lessons learned from 8 years of hosting Ruby web apps 16:00 – 16:50 Ryuji Tamagawa Sky Co. Ltd – How to tune MongoDB on AWS 17:00 – 17:50 Panel discussion iJAWS track schedule
  5. 5. What is AWS? ©Amazon.com, Inc. and its affiliates. All rights reserved.
  6. 6. What is AWS? IT resources on a utility model, just like your water, gas and electricity. Compute Storage Security Scaling Database Networking Monitoring Messaging Workflow DNS Loadbalancing BackupCDN On-demand Pay as you go Unified Elastic
  7. 7. Common IT infrastructure issues Cost Time Forecast Actual usage Expensive CAPEX Lost business Cannot scale down Capacity planning difficult Initial cost Pay for unused resources
  8. 8. Characteristics of AWS Cloud services Deploy On-demand - only use resources you need, with no up front initial cost 1-click provision resources instantly Don’t be limited by infrastructure Focus on developing your business
  9. 9. Customers in over 190 countries Over 20,000 customers just in Japan…
  10. 10. The Amazon business model
  11. 11. Economies of scale in IT using AWS IT infrastructure expansion Low cost operations Low cost service provisioning Improve user satisfaction Usage increase More users Add features and services
  12. 12. AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion Tokyo
  13. 13. • $7B retail business • A whole lot of servers Every day, AWS adds enough server capacity to power that whole $7B enterprise
  14. 14. Gartner “Magic Quadrant for Cloud Infrastructurea Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is availableupon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartnerresearch publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied,with respect to this research, includingany warranties of merchantability or fitness for a particularpurpose. Gartner Magic Quadrant for Cloud Infrastructure as a Service
  15. 15. Why do People Choose AWS?
  16. 16. 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
  17. 17. 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices 40
  18. 18. Lower costs in all kinds of use cases Not only their E-commerce site, but also backend SAP ERP systems were migrated, and 5 year TCO lowered by 65% HR, BI, workflow, financial systems were migrated from on-premises to AWS, and cost were lowered by 30~40% iPad based car sales system for Gulliver staff. No CAPEX, and lowered running cost by 30% Moved corporate site from on-premises to AWS, and lowered yearly cost by 80%
  19. 19. 3. You Don’t Need to Guess Capacity Self Hosting Waste Customer Dissatisfaction Actual demand Predicted Demand Rigid Elastic Actual demand AWS
  20. 20. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
  21. 21. 5. Get Rid of Undifferentiated Heavy Lifting Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers We take care of it… So you don’t have to …
  22. 22. 6. Go Global in Minutes
  23. 23. On-Demand Pay for compute capacity by the hour with no long-term commitments For spiky workloads, or to define needs Many purchase models to support different needs Reserved Make a low, one-time payment and receive a significant discount on the hourly charge For committed utilization Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand For time-insensitive or transient workloads Dedicated Launch instances within Amazon VPC that run on hardware dedicated to a single customer For highly sensitive or compliance related workloads Free Tier Get Started on AWS with free usage & no commitment For POCs and getting started
  24. 24. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Actual EC2 Elastic Virtual servers in the cloud Dynamic traffic distribution Automated scaling of EC2 capacity
  25. 25. Networking Services Amazon VPC: AWS DirectConnect Amazon Route 53 Availability Zone B Availability Zone A Private, isolated section of the AWS Cloud Private connectivity between AWS and your datacenter Domain Name System (DNS) web service.
  26. 26. Storage Services Amazon EBS EBS Block storage for use with Amazon EC2 Amazon S3 Images Videos Files Binaries Snapshots Internet scale storage via API AWS Storage Gateway S3, Glacier Integrates on-premises IT and AWS storage Amazon Glacier Images Videos Files Binaries Snapshots Storage for archiving and backup
  27. 27. Application Services Amazon CloudFrontAmazon RDS Amazon DynamoDB distribute content globally Managed relational database service Managed NoSQL database service DBA Amazon CloudSearch Managed search service
  28. 28. Big Data Services Amazon EMR (Elastic Map Reduce) Amazon Redshift AWS Data Pipeline Hosted Hadoop framework Petabyte-scale data warehouse service Move data among AWS services and on- premises data sources
  29. 29. Deployment & Administration Amazon CloudWatch AWS IAM (Identity & Access Mgmt) AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Web App Enterprise App Database Monitor resources Manage users, groups & permissions Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management
  30. 30. Next Step!
  31. 31. First of all; get an account and play around!
  32. 32. Get started in 15 minutes Easy videos to show how to set up an account, launch a virtual machine etc. http://aws.amazon.com/getting-started/
  33. 33. $25 Japan only coupon, on top of the 1 year free tier, until the 31st of March. http://aws.amazon.com/jp/campaigns/201403/ (sorry, sign up Japanese only…)
  34. 34. In closing… • Don’t be afraid to say “hello!” to me after the talks! • If you want to talk to someone at AWS, drop me an e-mail at ekmanr@amazon.co.jp • If you had fun today, join us at the iJAWS meetups – http://ijaws.doorkeeper.jp • Work hard! Have fun! Make history! 34
  35. 35. Appendix
  36. 36. Lamborghini uses AWS for Dynamic Webapps Reduced infrastructure costs by 50% Reduced time to market to near Zero
  37. 37. Bankinter uses HPC on AWS for Monte Carlo Simulation Javier Roldán Director of Technical Innovation “Bankinter uses AWS as an integral part of our credit-risk simulation application; We need to perform at least 5,000,000 simulations to get realistic results” Credit Data Average simulation time went from 23 hours to 20 minutes
  38. 38. Started using Hadoop in One Day News International uses AWS for Cloud-First IT
  39. 39. Thomson Reuters uses AWS to distribute content globally Simon Ball Global Head of Operations, Multimedia Delivery, and Infrastructure “What can be achieved by using the cloud is far easier than we anticipated. AWS is in a different league in terms of elasticity. Other providers simply weren’t capable of offering the scalability we require.” Reduced operating costs by 40%
  40. 40. Shell uses AWS to Develop Software Faster and Cheaper Remote Team Core Development Team Extra Development Resources Contractor Team
  41. 41. Newsweek uses AWS for Dynamic Webapps Decreased Operating Expenses by 50% Reduced DNS costs by 93% Streamlined Sys Admin Personnel by 50%
  42. 42. Shaw Media uses AWS for Disaster Recovery Saved $1.8 Million in second site costs Snapshots for granular rollbacks Primary site Before After Primary site Disaster Recovery Site
  43. 43. S&P Capital IQ Uses AWS for Big Data Processing Provides data to 4200+ top global investment firms Launched Hadoop faster, Learned Hadoop faster S3 Hadoop Cluster
  44. 44. Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out Saved $1M over 3 years 50% lower cost than hosting options
  45. 45. Nasdaq used AWS to Build a New Line of Business
  46. 46. Samsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting
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