4/9/2012          “E”VE-Board:              Amanda Chin Yee              Russ Braithwaite                Mike Bergeron    ...
4/9/2012How are you goingto sell more EVs if you complicate    your target  market’s lives?                            2
4/9/2012Characteristics for Success:• Size• Location                        3
4/9/2012      4
4/9/2012 Characteristics  for Success: • Size • Location • Speed Level 1Charging Level 2Charging Level3Charging           ...
4/9/2012     Level 2    Charging     Level3    Charging     Characteristics      for Success:     • Size     • Location   ...
4/9/2012 Government  Subsidies• $2 Billion in  subsidies for Evs• $400 million for  infrastructure• Pledge to have 1  mill...
4/9/2012 Government     Growth      Market  Subsidies   Projections   Share                Growth      Market   Redbox    ...
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Elec. Tech. Business Venture

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Transcript of "Elec. Tech. Business Venture"

  1. 1. 4/9/2012 “E”VE-Board: Amanda Chin Yee Russ Braithwaite Mike Bergeron Tanya Soman Emily Loufik Ross SimonsRange Anxiety:The fear that a vehicle hasinsufficient range and will leave its driver stranded. 1
  2. 2. 4/9/2012How are you goingto sell more EVs if you complicate your target market’s lives? 2
  3. 3. 4/9/2012Characteristics for Success:• Size• Location 3
  4. 4. 4/9/2012 4
  5. 5. 4/9/2012 Characteristics for Success: • Size • Location • Speed Level 1Charging Level 2Charging Level3Charging 5
  6. 6. 4/9/2012 Level 2 Charging Level3 Charging Characteristics for Success: • Size • Location • Speed • EngagementIntegration 6
  7. 7. 4/9/2012 Government Subsidies• $2 Billion in subsidies for Evs• $400 million for infrastructure• Pledge to have 1 million cars by 2015 Government Growth Subsidies Projections #2: ~6% #3: ~10% • Source: • BCG 7
  8. 8. 4/9/2012 Government Growth Market Subsidies Projections Share Growth Market Redbox Projections Share Strategy• Footprint• Revenue Sharing Agreement• Installation and ManagementQ&A 8

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