View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
4/9/2012 “E”VE-Board: Amanda Chin Yee Russ Braithwaite Mike Bergeron Tanya Soman Emily Loufik Ross SimonsRange Anxiety:The fear that a vehicle hasinsufficient range and will leave its driver stranded. 1
4/9/2012How are you goingto sell more EVs if you complicate your target market’s lives? 2
4/9/2012Characteristics for Success:• Size• Location 3
4/9/2012 Government Subsidies• $2 Billion in subsidies for Evs• $400 million for infrastructure• Pledge to have 1 million cars by 2015 Government Growth Subsidies Projections #2: ~6% #3: ~10% • Source: • BCG 7