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Advertising and Promotion Strategy for Release of Bold (P&G's Cinch) -- Deliverable

by Marketing Contractor at Thunderhead.com on Jan 09, 2012

  • 1,072 views

This is a project I did during my junior year Brand Management class. This is the deliverable so it's a lot less visual than my presentation (which is also uploaded). The data used originates from a ...

This is a project I did during my junior year Brand Management class. This is the deliverable so it's a lot less visual than my presentation (which is also uploaded). The data used originates from a harvard business school case.

This project includes a full promotional strategy (couponing, trial sizes, sampling, etc.) for the product given a specific budget as well as an advertising strategy that included TV, billboard, and other forms of advertising.

There are notes in the notes pages that include further expansion as well as the calculations.

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Advertising and Promotion Strategy for Release of Bold (P&G's Cinch) -- Deliverable Advertising and Promotion Strategy for Release of Bold (P&G's Cinch) -- Deliverable Presentation Transcript