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Cosmetics
 

Cosmetics

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    Cosmetics Cosmetics Presentation Transcript

    • COSMETICS & Personal Care companies
      Presented By
      Pratima
      Shanky
      Palak
      Rashpal
    • Estee Lauder
      Mary Kay
      L'Oreal
      Estee Lauder
      L'Oreal
      Mary Kay
      Artistry
      L'Oreal
      Mary Kay
      Estee Lauder
      Artistry
      Artistry
      L'Oreal
      Estéelauder
      Mary Kay
      L'Oreal
      Artistry
      Mary Kay
      Estee Lauder
      L'Oreal
      Artistry
      Mary Kay
      L'Oreal
      Artistry
      Artistry
      L'Oreal
      L'Oreal
      Mary Kay
      Mary Kay
      Estee Lauder
      Mary Kay
      Estee Lauder
      Artistry
      L'Oreal
      Artistry
      Mary Kay
      L'Oreal
      Mary Kay
      Estee Lauder
    • Estéelauder
    • INTRODUCTION_ KNOW IT BETTER
      Beginning-1920
      Company Launched 1946
      US $ 7.32 billion company with enterprise value US $ 11.78
      Present in more than 140 countries and territories.
      28,500 employees
      “I didn't get there just by wishing or hoping for it but by working for it”
      -Estee Lauder
    • About the founder
      Estée Lauder (July 1, 1906 – April 24, 2004) was a Jewish Immigrant,
      Lauder was the only woman on TIME magazine's 1998 list of the 20 most influential business geniuses of the 20th century.
      She was the recipient of the Presidential Medal of Freedom.
      She was inducted into the Junior Achievement U.S. Business Hall of Fame in 1988.
      "I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."
      Estee Lauder
    • THOUGHTS TO BRAND ESTEE LAUDER
      Premium Departmental Stores
      Middle to high society woman
      Direct Marketing
      Woman Should learn to do make up themselves
      High traffic areas-impulse buying.
      Beautiful Surrounding of selling points.
      Association with prestigious retailers
      “I want to show as many woman as I can reach not only how to be beautiful but how to stay beautiful”
      Estee Lauder
    • Strong Leadership
      Give away instead of mass advertising
      Elegant style Innovative packaging and presentation
      Gift with purchase
      Merchandise on credit
      Turning each sales point in a 'Tiny Shining Spa'
      Mails to the store customers
      New Year Campaigns-'Start the year with new face'
      Word of Mouth
      WHAT WORKED FOR ESTEE LAUDER
    • Breaking Into Prestigious Stores
      STEPPING STONE
      Story Time-Saks Fifth Avenue
    • WHAT WORKS NOW
      • Interactive microsite with makeup specialist
      • Provides make and skin care tips-through videos and Q & A sessions
      • Add Campaign with Google-400% ROI
      • Sampling – Evergreen Tool
      • Pink Ribbon Campaign
      Pink ribbon product line
      Over 70 countries participated recent campaign
      Throughout year campaign
    • High end Prestige and Makeup Artist Brands
      Prestige Skin Care
      Fragrance Licensing and Creatives
      BRANDS
      Salon and Pharmacy Channel
    • Competitors
      Artistry
      Chanel
      Lancome
    • Artistry
    • GETTING FAMILIAR
      • Founded in 1968 by Edith Rehnborg, the wife of Nutrilite owner Carl Rehnborg.
      • Initially sold only in the United States and Canada.
      • Present in 15 countries by 1987
      • Among the top 5 selling prestige brands in the world
      • Revenue over $ 1 billion per year
      • A part of Amway global
      • Emerged as an even more technologically advanced with the launch of
      ARTISTRY TIME DEFIANCE‘ and Pure White product lines.
      • Has over 250 patents and 500 scientists, engineers and technicians.
      • Over 3257 individual product lines.
    • USP- Artistry
      • R & D team uses state-of-the-art equipment – including
      instruments to analyze the skin’s surface and beneath, similar to the
      technology used by NASA to map the surface of the moon.
      • Meet the unique characteristics and skin care needs of
      different ethnicities.
      • Customizable eye and cheek color
      • Only direct-selling brand in the prestige cosmetics category
      • Sold exclusively by Amway and Quixtar
      • Revision of Artistry-PLC Concept- Revised close to 400 products
      • Celebrity Endorsement-Sandra Bullock
    • What sets artistry apart……A claim
      Commitment to the cosmetics business
      Quality
      Product Integrity
    • PRODUCTLINE
      • Time Defiance
      • Essentials
      • Pure White
      • Colors
      • Creme Luxury
    • POSITIONING
      Technologically advanced product innovation
      Euromonitor
      User Reviews
    • B
      R
      A
      N
      D
      S
      Artistry™
      eSpring™
      EddieFunkhouser™
      Magna Bloc™
      NAO Cosmetics™
      Nutrilite™
      Trim Advantage™
      XS™ Energy
    • competitors
      Lancôme (L’Oreal)
      Estee Lauder
      Chanel
      Clinique
      Avon
    • Mary Kay
    • Type : Privately held company
      Industry : Personal care products
      Founded : Dallas, Texas (1963)
      Headquarters : Addison, Texas
      Key people : Mary Kay Ash,
      Founder : Richard R. Rogers, Executive ChairmanDavid Holl, CEO
      Products : Skin care, cosmetics, sun protection, perfume
      Revenue : $2.4 Billion in 2007
      Employees : Independent sales force of 1.8 million worldwide (2008)
      HISTORY
    • PRODUCTS
      SKIN CARE
      MAKEUP
      BODY & SUN
      FRAGRANCE
      MEN
    • Products or services for sale by member companies of the Association shall be :
      Accurate and truthful as to
      Price,
      Grade,
      Quality,
      Make,
      Value,
      Performance,
      Quantity,
      Currency of model and availability.
    • PRODUCT PROMISES
      Products You Can Trust. A Company You Can Believe In.
      Product safety is our highest priority.
      Dermatologists and other medical experts play a vital role in product development.
      We listen to what women want.
      Innovation can happen anytime, anywhere.
      Meeting consumer needs worldwide.
      Mary Kay does not support animal testing.
      We stand behind our products with a 100 percent satisfaction guarantee
    • COOPERATE VALUES
      In 1995, Mary Kay became the first cosmetics manufacturer to be awarded the Star Work Site Designation.
      Mary Kay is a Food and Drug Administration (FDA) registered drug manufacturing operation. 
      These products carry the prestigious Seal of Recommendation from the Skin Cancer Foundation
    • competitors
      Avon
      Artistry
      L’Oreal
    • L'Oreal
    • Established 1909
      1st Cosmetics group worldwide
      23 international brands
      L’oréal
      17.5 billion Euros of sales in 2009
      64,600 employees
      130 countries
    • Advertising and marketing
      Twelfth-largest media budget in the world.
      Global ad spending $1.25 billion in 1998 nearly 47% of sales- At par with coca-cola
      Celebrities as brand ambassadors- SonamKapoor, AishwaryaRai in India
    • The L'Oreal spirit-Social responsibility
      Ethics at the heart of loreal commitments
      Ethics Day-Making Internal Bonding stronger
      Online employee chat with CEO
      10000 connections and 900 questions
      Ethic correspondents
      “L’oréal for ethics” campaign
      Excellence bursary
      Loreal and UNESCO started recognition program for “Woman in Science”
      Encouraged woman scientists awarded 900 woman scientists till date
      Unique “Beauty from Heart” programme
      AIDS Prevention Education
      100 citizen projects for the centenary
    • BRANDS- International Brands with annual sales more than 50 mn euros
    • COMPETITORS
      Estee Lauder
      Revlon
      Shiseido
    • Distribution
      Hair and Beauty saloons
      Mass Markets
      Department Stores, Perfumeries
      Pharmacies, Dermatologists
    • Thank you for bearing with us