Social Design SlideShare Fowa07

Make your app social: 10 lessons from SlideShare Rashmi Sinha www.slideshare.net

Presentations are hard to share

Large-scale sharing like pictures/video

Office 2.0?

on slideshare...

Users drive navigation (tags, popularity)

Embeds, RSS, simple urls

Slides as microcontent

Mash up slides with audio

What people share... Cartoons Sermons Mother’s day cards Love Songs Talk slides Images of women Paintings Standalone lectures Activism Lesson plans Movie reviews Humor

SlideShare as an object-based social network

Social networks as a graph

How it works

People connect to each other

Six degrees of separation

“ Are you my friend” awkwardness

1) I am linked to -> -> to you --->You are linked to her -> -> to her…

Object based social networks (conversations over objects, e.g., Flickr, YouTube, SlideShare) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him

How it works

People share objects | watch others

Connections through objects

Social info streams: emergence of popular, interesting items

10 lessons about social design

Forget the ipod!

Give up control This is messy!

Plant seeds, let people connect

emergent social architecture

1. Make system personally useful

solve ONE problem well

Don’t count on altruism

thrive on people’s selfishness

online editing is going to take a generation

Om Malik

FOWA 07, Day One

2. Embed it in the social context

Individual contributions

can be embedded, collected & mashed-up

Simple, guessable URLs for everything

Slideshows > by Events

Music > by Playlists

what kind of social do you want to be?

a social space or a widget?

own a piece of the social graph?

play in the facebook playground?

3. Privacy is social

Sharing is often in closed circles

Indexed by Google (everyone/everywhere) Only me My friends My groups Public Private Only in place

Porous boundary between public & private

People will share for the right returns. Set defaults to public

Privacy settings on Flickr

4. levels of participation

Everyone will not create!

Implicit creation by consumption

Remixing - adding value to others’ content

Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”

5. Enable social navigation

Help people connect

Let them feel presence of others

ways to browse: tags, popularity, virality

Popularity on SlideShare Keep it on your desktop Download Remember stuff, tell someone you like their stuff Favorite & tag Share with your friends Email Share on your blog Embed Watch it View Interact with others Comment Goal Metric

diff strokes for diff folks

most viewed

most favorited & tagged

Wisdom of crowds

Cognitive Diversity

Independence

Decentralization

Easy Aggregation

6. Get into a conversation with users

Answer emails personally

Monitor blogs, subscribe to RSS

Customer service as user research

7. The beta as the market probe

get feedback to the real thing

the risk of failure

social sites as complex systems

7. Launch first , refine later

Avoid analysis - paralysis

Look at best practices, take a guess

Put it out there. Respond. Refine.

8. Be agile

You don’t know the right answer

Fail fast to get to the right answer

Track metrics, adjust, change

Feedback email

Personal emails Blog posts Shadow App Web analytics Phone conversations User forum Slideshows about SlideShare Metrics Satisfaction

10. Most of all, allow for play

Finally

slides at

http://www.slideshare.net/group/future-of-web-applications

find me at

http://www.slideshare.net/rashmi

Social Design SlideShare Fowa07

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Notes on slide 1

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