Social Design SlideShare Fowa07

Make your app social: 10 lessons from SlideShare Rashmi Sinha www.slideshare.net

Presentations are hard to share
Large-scale sharing like pictures/video
Office 2.0?

on slideshare...
Users drive navigation (tags, popularity)
Embeds, RSS, simple urls
Slides as microcontent
Mash up slides with audio

What people share... Cartoons Sermons Mother’s day cards Love Songs Talk slides Images of women Paintings Standalone lectures Activism Lesson plans Movie reviews Humor

SlideShare as an object-based social network

Social networks as a graph
How it works
People connect to each other
Six degrees of separation
“ Are you my friend” awkwardness
1) I am linked to -> -> to you --->You are linked to her -> -> to her…

Object based social networks (conversations over objects, e.g., Flickr, YouTube, SlideShare) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him
How it works
People share objects | watch others
Connections through objects
Social info streams: emergence of popular, interesting items

10 lessons about social design

Forget the ipod!

Give up control This is messy!

Plant seeds, let people connect

emergent social architecture

1. Make system personally useful
solve ONE problem well
Don’t count on altruism
thrive on people’s selfishness

online editing is going to take a generation
Om Malik
FOWA 07, Day One

2. Embed it in the social context
Individual contributions
can be embedded, collected & mashed-up
Simple, guessable URLs for everything
Slideshows > by Events
Music > by Playlists

what kind of social do you want to be?
a social space or a widget?
own a piece of the social graph?
play in the facebook playground?

3. Privacy is social
Sharing is often in closed circles

Indexed by Google (everyone/everywhere) Only me My friends My groups Public Private Only in place

Porous boundary between public & private
People will share for the right returns. Set defaults to public
Privacy settings on Flickr

4. levels of participation
Everyone will not create!
Implicit creation by consumption
Remixing - adding value to others’ content
Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”

5. Enable social navigation
Help people connect
Let them feel presence of others
ways to browse: tags, popularity, virality

Popularity on SlideShare Keep it on your desktop Download Remember stuff, tell someone you like their stuff Favorite & tag Share with your friends Email Share on your blog Embed Watch it View Interact with others Comment Goal Metric

diff strokes for diff folks
most viewed
most favorited & tagged

Wisdom of crowds
Cognitive Diversity
Independence
Decentralization
Easy Aggregation

6. Get into a conversation with users
Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research

7. The beta as the market probe
get feedback to the real thing
the risk of failure

social sites as complex systems

7. Launch first , refine later
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.

8. Be agile
You don’t know the right answer
Fail fast to get to the right answer
Track metrics, adjust, change

Feedback email
Personal emails Blog posts Shadow App Web analytics Phone conversations User forum Slideshows about SlideShare Metrics Satisfaction

10. Most of all, allow for play

Finally
slides at
http://www.slideshare.net/group/future-of-web-applications
find me at
http://www.slideshare.net/rashmi

http://rashmisinha.com	3335
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url_unknown	8
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http://localhost:3000	4
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Social Design SlideShare Fowa07

by Rashmi Sinha on Oct 04, 2007

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