SlideShare for Gov usage (talk at New Media series0

Rashmi Sinha, CEO & Cofounder SlideShare [email_address] Why share on SlideShare

Most thinking & ideas in modern world shared as documents.

… documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices…
John Seely Brown & Paul Duguid
Social life of documents

SlideShare
Community for sharing presentations and documents

Benefits of sharing on SlideShare
Come up in Search
Social sharing (part of web conversation)

Who is on SlideShare

What people share on SlideShare
Teachers share lesson plans
Speakers share conference slides
Ministers share sermons
Travelers share photo albums
Companies share archived webinars

Strong community
Self policing
High quality of interactions
Almost no copyright problems

How people interact with documents on SlideShare
Favorite
Comment
Download
Embed
Post to social networks
Email

SEO aspects
Your seo strategy for documents

Accessibility
Only site to show full plain text for ALL content

SlideShare Gov Pack: Specially for Gov / Public Agencies
Special TOS
No branding – on site & widgets
No ads
Gov Copyright
Customized look & feel
Customized categories

Whitehouse on SlideShare: Case Study

Apps on LinkedIN, & Facebook

Post to Twitter & other networks

How to use
Pace yourself
Expose text (miss search benefits with scanned documents)
Tag with keywords
Start viral threads: Post to Twitter, Facebook
Encourage reuse

How to measure success
Views – on site, on embeds
Engagement metrics: Favorites, Comments, Downloads, Shares

Other Features: Collect Leads
Beta feature

Mashups with audio,video
Embed YouTube video
Synchronize audio

Sharing privately
Send to friend privately
Private on SlideShare, embedded on your site

Find me at
www.slideshare.net/rashmi
http://twitter.com/rashmi
[email_address]

http://www.slideshare.net	10
http://www.egov.vic.gov.au	7
http://uxfactory.tumblr.com	4
http://blog.slideshare.net	1

SlideShare for Gov usage (talk at New Media series0

by Rashmi Sinha on Aug 20, 2009

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SlideShare for Gov usage (talk at New Media series0 — Presentation Transcript