SlideShare for Gov usage (talk at New Media series0


Published on

Published in: Technology

SlideShare for Gov usage (talk at New Media series0

  1. 1. Rashmi Sinha, CEO & Cofounder SlideShare [email_address] Why share on SlideShare
  2. 2. Most thinking & ideas in modern world shared as documents.
  3. 3. … documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices… <ul><li>John Seely Brown & Paul Duguid </li></ul><ul><li>Social life of documents </li></ul>
  4. 4. SlideShare <ul><li>Community for sharing presentations and documents </li></ul>
  5. 6. Benefits of sharing on SlideShare <ul><li>Come up in Search </li></ul><ul><li>Social sharing (part of web conversation) </li></ul>
  6. 7. Who is on SlideShare
  7. 8. What people share on SlideShare <ul><li>Teachers share lesson plans </li></ul><ul><li>Speakers share conference slides </li></ul><ul><li>Ministers share sermons </li></ul><ul><li>Travelers share photo albums </li></ul><ul><li>Companies share archived webinars </li></ul>
  8. 9. Strong community <ul><li>Self policing </li></ul><ul><li>High quality of interactions </li></ul><ul><li>Almost no copyright problems </li></ul>
  9. 10. How people interact with documents on SlideShare <ul><li>Favorite </li></ul><ul><li>Comment </li></ul><ul><li>Download </li></ul><ul><li>Embed </li></ul><ul><li>Post to social networks </li></ul><ul><li>Email </li></ul>
  10. 11. SEO aspects <ul><li>Your seo strategy for documents </li></ul>
  11. 12. Accessibility <ul><li>Only site to show full plain text for ALL content </li></ul>
  12. 13. SlideShare Gov Pack: Specially for Gov / Public Agencies <ul><li>Special TOS </li></ul><ul><li>No branding – on site & widgets </li></ul><ul><li>No ads </li></ul><ul><li>Gov Copyright </li></ul><ul><li>Customized look & feel </li></ul><ul><li>Customized categories </li></ul>
  13. 14. Whitehouse on SlideShare: Case Study
  14. 15. Apps on LinkedIN, & Facebook
  15. 16. Post to Twitter & other networks
  16. 17. How to use <ul><li>Pace yourself </li></ul><ul><li>Expose text (miss search benefits with scanned documents) </li></ul><ul><li>Tag with keywords </li></ul><ul><li>Start viral threads: Post to Twitter, Facebook </li></ul><ul><li>Encourage reuse </li></ul>
  17. 18. How to measure success <ul><li>Views – on site, on embeds </li></ul><ul><li>Engagement metrics: Favorites, Comments, Downloads, Shares </li></ul>
  18. 19. Other Features: Collect Leads <ul><li>Beta feature </li></ul>
  19. 20. Mashups with audio,video <ul><li>Embed YouTube video </li></ul><ul><li>Synchronize audio </li></ul>
  20. 21. Sharing privately <ul><li>Send to friend privately </li></ul><ul><li>Private on SlideShare, embedded on your site </li></ul>
  21. 22. <ul><li>Find me at </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>