SlideShare for Gov usage (talk at New Media series0

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Transcript

  • 1. Rashmi Sinha, CEO & Cofounder SlideShare [email_address] Why share on SlideShare
  • 2. Most thinking & ideas in modern world shared as documents.
  • 3. … documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices…
    • John Seely Brown & Paul Duguid
    • Social life of documents
  • 4. SlideShare
    • Community for sharing presentations and documents
  • 5.  
  • 6. Benefits of sharing on SlideShare
    • Come up in Search
    • Social sharing (part of web conversation)
  • 7. Who is on SlideShare
  • 8. What people share on SlideShare
    • Teachers share lesson plans
    • Speakers share conference slides
    • Ministers share sermons
    • Travelers share photo albums
    • Companies share archived webinars
  • 9. Strong community
    • Self policing
    • High quality of interactions
    • Almost no copyright problems
  • 10. How people interact with documents on SlideShare
    • Favorite
    • Comment
    • Download
    • Embed
    • Post to social networks
    • Email
  • 11. SEO aspects
    • Your seo strategy for documents
  • 12. Accessibility
    • Only site to show full plain text for ALL content
  • 13. SlideShare Gov Pack: Specially for Gov / Public Agencies
    • Special TOS
    • No branding – on site & widgets
    • No ads
    • Gov Copyright
    • Customized look & feel
    • Customized categories
  • 14. Whitehouse on SlideShare: Case Study
  • 15. Apps on LinkedIN, & Facebook
  • 16. Post to Twitter & other networks
  • 17. How to use
    • Pace yourself
    • Expose text (miss search benefits with scanned documents)
    • Tag with keywords
    • Start viral threads: Post to Twitter, Facebook
    • Encourage reuse
  • 18. How to measure success
    • Views – on site, on embeds
    • Engagement metrics: Favorites, Comments, Downloads, Shares
  • 19. Other Features: Collect Leads
    • Beta feature
  • 20. Mashups with audio,video
    • Embed YouTube video
    • Synchronize audio
  • 21. Sharing privately
    • Send to friend privately
    • Private on SlideShare, embedded on your site
  • 22.
    • Find me at
    • www.slideshare.net/rashmi
    • http://twitter.com/rashmi
    • [email_address]