Slide share nonprofit_gov_agencies

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  • More is better. You never know what will resonate with audience

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  • 1. SlideShare for Gov Agencies & Non Profits Rashmi Sinha, SlideShare On Twitter: #slidesharenp
  • 2. What is SlideShare? World’s largest community for sharing presentations
  • 3. Who is on SlideShare?
    • Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine.
    • 50,000 slideshows uploaded weekly
    • Average time on site = 8 minutes
    • Average of 20 slides viewed per visit
    *Quantcast – May 2010 **SlideShare User Survey Fall 2009
    • By the numbers*
    • 273 rd most popular site on the Internet
    • 31 mm unique visitors/ month
    • 80mm pages viewed/ month
  • 4. Why Share?
    • Send links to large files (instead of email)
    • Embed in your blog or website
    • Post to Facebook, Twitter
  • 5. From Padmasree: CTO of Cisco
  • 6. From US Navy
  • 7.  
  • 8. PARC Slides and videos in one place
  • 9. New! Professional videos
  • 10. How to use SlideShare
  • 11. Upload all your content
    • Create new content or repurpose archived content
      • Presentations
      • Videos
      • Webinars
      • Case Studies
      • White Papers
      • Brochures
  • 12. Spread the Word
    • Post links to Twitter, Facebook, Google Buzz or Delicious
    • Email your friends
    • Embed in blogs
    • Get the ball rolling
  • 13. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
  • 14. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
  • 15. Leverage LinkedIn
    • Use SlideShare App to showcase your content on your LinkedIn profile
    • Find content from your LinkedIn network
    • Favorite presentations
  • 16. Connect with Influencers
    • Engage with the SlideShare community
      • Favorite and comment on other’s content
      • Subscribe to other people. They may subscribe to you, driving views
    • If your content gets a lot of views & favorites it could be featured on the homepage
  • 17. Capture Leads on SlideShare
    • Use LeadShare to capture leads on all content uploaded to SlideShare
      • Customizable form
      • Works on embeds
      • More later in presentation
  • 18. SlideShare.net/Channels
    • A Channel is a social microsite for your content & branding within the SlideShare community
  • 19. Quick tips for getting popular
    • Use a catchy title
    • Use a striking first slide
    • Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
    • Reply to comments
    • Thank anyone who favorites
    • Encourage people to follow you on SlideShare
  • 20. How to measure success
    • Views – on site, on embeds
    • Engagement metrics: Favorites, Comments, Downloads, Shares
    • Viral Metrics: Shares on Facebook, Tweets, Other Social Metrics
  • 21. Case Study: How Whitehouse uses SlideShare
  • 22. The White House channel
  • 23. On Facebook
  • 24. Document on Facebook
  • 25. On Twitter
  • 26. On the White House Blog
  • 27. Gov Copyright
  • 28. Multiple Languages
  • 29. Text for each language
  • 30. SlideShare Gov Pack: For Gov / Public Agencies
    • Special TOS
    • No ads
    • Gov Copyright
    • Customized look & feel
    • Customized categories
  • 31. Best practices: State of Utah
  • 32. Best Practices: US Navy
  • 33.
    • Find me at
    • www.slideshare.net/rashmi
    • http://twitter.com/rashmi
    • [email_address]