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Slide share nonprofit_gov_agencies

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  • More is better. You never know what will resonate with audience
  • Transcript

    • 1. SlideShare for Gov Agencies & Non Profits Rashmi Sinha, SlideShare On Twitter: #slidesharenp
    • 2. What is SlideShare? World’s largest community for sharing presentations
    • 3. Who is on SlideShare?
      • Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine.
      • 50,000 slideshows uploaded weekly
      • Average time on site = 8 minutes
      • Average of 20 slides viewed per visit
      *Quantcast – May 2010 **SlideShare User Survey Fall 2009
      • By the numbers*
      • 273 rd most popular site on the Internet
      • 31 mm unique visitors/ month
      • 80mm pages viewed/ month
    • 4. Why Share?
      • Send links to large files (instead of email)
      • Embed in your blog or website
      • Post to Facebook, Twitter
    • 5. From Padmasree: CTO of Cisco
    • 6. From US Navy
    • 7.  
    • 8. PARC Slides and videos in one place
    • 9. New! Professional videos
    • 10. How to use SlideShare
    • 11. Upload all your content
      • Create new content or repurpose archived content
        • Presentations
        • Videos
        • Webinars
        • Case Studies
        • White Papers
        • Brochures
    • 12. Spread the Word
      • Post links to Twitter, Facebook, Google Buzz or Delicious
      • Email your friends
      • Embed in blogs
      • Get the ball rolling
    • 13. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
    • 14. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
    • 15. Leverage LinkedIn
      • Use SlideShare App to showcase your content on your LinkedIn profile
      • Find content from your LinkedIn network
      • Favorite presentations
    • 16. Connect with Influencers
      • Engage with the SlideShare community
        • Favorite and comment on other’s content
        • Subscribe to other people. They may subscribe to you, driving views
      • If your content gets a lot of views & favorites it could be featured on the homepage
    • 17. Capture Leads on SlideShare
      • Use LeadShare to capture leads on all content uploaded to SlideShare
        • Customizable form
        • Works on embeds
        • More later in presentation
    • 18. SlideShare.net/Channels
      • A Channel is a social microsite for your content & branding within the SlideShare community
    • 19. Quick tips for getting popular
      • Use a catchy title
      • Use a striking first slide
      • Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
      • Reply to comments
      • Thank anyone who favorites
      • Encourage people to follow you on SlideShare
    • 20. How to measure success
      • Views – on site, on embeds
      • Engagement metrics: Favorites, Comments, Downloads, Shares
      • Viral Metrics: Shares on Facebook, Tweets, Other Social Metrics
    • 21. Case Study: How Whitehouse uses SlideShare
    • 22. The White House channel
    • 23. On Facebook
    • 24. Document on Facebook
    • 25. On Twitter
    • 26. On the White House Blog
    • 27. Gov Copyright
    • 28. Multiple Languages
    • 29. Text for each language
    • 30. SlideShare Gov Pack: For Gov / Public Agencies
      • Special TOS
      • No ads
      • Gov Copyright
      • Customized look & feel
      • Customized categories
    • 31. Best practices: State of Utah
    • 32. Best Practices: US Navy
    • 33.
      • Find me at
      • www.slideshare.net/rashmi
      • http://twitter.com/rashmi
      • [email_address]

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