Slide share nonprofit_gov_agencies

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  • More is better. You never know what will resonate with audience
  • Slide share nonprofit_gov_agencies

    1. 1. SlideShare for Gov Agencies & Non Profits Rashmi Sinha, SlideShare On Twitter: #slidesharenp
    2. 2. What is SlideShare? World’s largest community for sharing presentations
    3. 3. Who is on SlideShare? <ul><li>Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine. </li></ul><ul><li>50,000 slideshows uploaded weekly </li></ul><ul><li>Average time on site = 8 minutes </li></ul><ul><li>Average of 20 slides viewed per visit </li></ul>*Quantcast – May 2010 **SlideShare User Survey Fall 2009 <ul><li>By the numbers* </li></ul><ul><li>273 rd most popular site on the Internet </li></ul><ul><li>31 mm unique visitors/ month </li></ul><ul><li>80mm pages viewed/ month </li></ul>
    4. 4. Why Share? <ul><li>Send links to large files (instead of email) </li></ul><ul><li>Embed in your blog or website </li></ul><ul><li>Post to Facebook, Twitter </li></ul>
    5. 5. From Padmasree: CTO of Cisco
    6. 6. From US Navy
    7. 8. PARC Slides and videos in one place
    8. 9. New! Professional videos
    9. 10. How to use SlideShare
    10. 11. Upload all your content <ul><li>Create new content or repurpose archived content </li></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Brochures </li></ul></ul>
    11. 12. Spread the Word <ul><li>Post links to Twitter, Facebook, Google Buzz or Delicious </li></ul><ul><li>Email your friends </li></ul><ul><li>Embed in blogs </li></ul><ul><li>Get the ball rolling </li></ul>
    12. 13. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
    13. 14. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
    14. 15. Leverage LinkedIn <ul><li>Use SlideShare App to showcase your content on your LinkedIn profile </li></ul><ul><li>Find content from your LinkedIn network </li></ul><ul><li>Favorite presentations </li></ul>
    15. 16. Connect with Influencers <ul><li>Engage with the SlideShare community </li></ul><ul><ul><li>Favorite and comment on other’s content </li></ul></ul><ul><ul><li>Subscribe to other people. They may subscribe to you, driving views </li></ul></ul><ul><li>If your content gets a lot of views & favorites it could be featured on the homepage </li></ul>
    16. 17. Capture Leads on SlideShare <ul><li>Use LeadShare to capture leads on all content uploaded to SlideShare </li></ul><ul><ul><li>Customizable form </li></ul></ul><ul><ul><li>Works on embeds </li></ul></ul><ul><ul><li>More later in presentation </li></ul></ul>
    17. 18. SlideShare.net/Channels <ul><li>A Channel is a social microsite for your content & branding within the SlideShare community </li></ul>
    18. 19. Quick tips for getting popular <ul><li>Use a catchy title </li></ul><ul><li>Use a striking first slide </li></ul><ul><li>Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook) </li></ul><ul><li>Reply to comments </li></ul><ul><li>Thank anyone who favorites </li></ul><ul><li>Encourage people to follow you on SlideShare </li></ul>
    19. 20. How to measure success <ul><li>Views – on site, on embeds </li></ul><ul><li>Engagement metrics: Favorites, Comments, Downloads, Shares </li></ul><ul><li>Viral Metrics: Shares on Facebook, Tweets, Other Social Metrics </li></ul>
    20. 21. Case Study: How Whitehouse uses SlideShare
    21. 22. The White House channel
    22. 23. On Facebook
    23. 24. Document on Facebook
    24. 25. On Twitter
    25. 26. On the White House Blog
    26. 27. Gov Copyright
    27. 28. Multiple Languages
    28. 29. Text for each language
    29. 30. SlideShare Gov Pack: For Gov / Public Agencies <ul><li>Special TOS </li></ul><ul><li>No ads </li></ul><ul><li>Gov Copyright </li></ul><ul><li>Customized look & feel </li></ul><ul><li>Customized categories </li></ul>
    30. 31. Best practices: State of Utah
    31. 32. Best Practices: US Navy
    32. 33. <ul><li>Find me at </li></ul><ul><li>www.slideshare.net/rashmi </li></ul><ul><li>http://twitter.com/rashmi </li></ul><ul><li>[email_address] </li></ul>

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