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Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
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Slide share nonprofit_gov_agencies

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  • More is better. You never know what will resonate with audience
  • Transcript

    • 1. SlideShare for Gov Agencies & Non Profits Rashmi Sinha, SlideShare On Twitter: #slidesharenp
    • 2. What is SlideShare? World’s largest community for sharing presentations
    • 3. Who is on SlideShare? <ul><li>Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine. </li></ul><ul><li>50,000 slideshows uploaded weekly </li></ul><ul><li>Average time on site = 8 minutes </li></ul><ul><li>Average of 20 slides viewed per visit </li></ul>*Quantcast – May 2010 **SlideShare User Survey Fall 2009 <ul><li>By the numbers* </li></ul><ul><li>273 rd most popular site on the Internet </li></ul><ul><li>31 mm unique visitors/ month </li></ul><ul><li>80mm pages viewed/ month </li></ul>
    • 4. Why Share? <ul><li>Send links to large files (instead of email) </li></ul><ul><li>Embed in your blog or website </li></ul><ul><li>Post to Facebook, Twitter </li></ul>
    • 5. From Padmasree: CTO of Cisco
    • 6. From US Navy
    • 7.  
    • 8. PARC Slides and videos in one place
    • 9. New! Professional videos
    • 10. How to use SlideShare
    • 11. Upload all your content <ul><li>Create new content or repurpose archived content </li></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Brochures </li></ul></ul>
    • 12. Spread the Word <ul><li>Post links to Twitter, Facebook, Google Buzz or Delicious </li></ul><ul><li>Email your friends </li></ul><ul><li>Embed in blogs </li></ul><ul><li>Get the ball rolling </li></ul>
    • 13. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
    • 14. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
    • 15. Leverage LinkedIn <ul><li>Use SlideShare App to showcase your content on your LinkedIn profile </li></ul><ul><li>Find content from your LinkedIn network </li></ul><ul><li>Favorite presentations </li></ul>
    • 16. Connect with Influencers <ul><li>Engage with the SlideShare community </li></ul><ul><ul><li>Favorite and comment on other’s content </li></ul></ul><ul><ul><li>Subscribe to other people. They may subscribe to you, driving views </li></ul></ul><ul><li>If your content gets a lot of views & favorites it could be featured on the homepage </li></ul>
    • 17. Capture Leads on SlideShare <ul><li>Use LeadShare to capture leads on all content uploaded to SlideShare </li></ul><ul><ul><li>Customizable form </li></ul></ul><ul><ul><li>Works on embeds </li></ul></ul><ul><ul><li>More later in presentation </li></ul></ul>
    • 18. SlideShare.net/Channels <ul><li>A Channel is a social microsite for your content & branding within the SlideShare community </li></ul>
    • 19. Quick tips for getting popular <ul><li>Use a catchy title </li></ul><ul><li>Use a striking first slide </li></ul><ul><li>Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook) </li></ul><ul><li>Reply to comments </li></ul><ul><li>Thank anyone who favorites </li></ul><ul><li>Encourage people to follow you on SlideShare </li></ul>
    • 20. How to measure success <ul><li>Views – on site, on embeds </li></ul><ul><li>Engagement metrics: Favorites, Comments, Downloads, Shares </li></ul><ul><li>Viral Metrics: Shares on Facebook, Tweets, Other Social Metrics </li></ul>
    • 21. Case Study: How Whitehouse uses SlideShare
    • 22. The White House channel
    • 23. On Facebook
    • 24. Document on Facebook
    • 25. On Twitter
    • 26. On the White House Blog
    • 27. Gov Copyright
    • 28. Multiple Languages
    • 29. Text for each language
    • 30. SlideShare Gov Pack: For Gov / Public Agencies <ul><li>Special TOS </li></ul><ul><li>No ads </li></ul><ul><li>Gov Copyright </li></ul><ul><li>Customized look & feel </li></ul><ul><li>Customized categories </li></ul>
    • 31. Best practices: State of Utah
    • 32. Best Practices: US Navy
    • 33. <ul><li>Find me at </li></ul><ul><li>www.slideshare.net/rashmi </li></ul><ul><li>http://twitter.com/rashmi </li></ul><ul><li>[email_address] </li></ul>

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