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Rashmi Sinha,
CEO & Cofounder,
SlideShare
How to run a scrappy startupHow to run a scrappy startup
Who am I?Who am I?
SlideShare...SlideShare...
best place in the world to share
presentations
Taking over the worldTaking over the world
(one PowerPoint at a(one PowerPoint at a
time!)time!)
Start: May 06 > Beta > La...
How to run aHow to run a
scrappy startupscrappy startup
•OR how to make the most of the
money you have
•OR How to build th...
1. Keep your day1. Keep your day
job till your ideajob till your idea
has legshas legs
•MindCanvas to SlideShare
Start from top inStart from top in
being scrappybeing scrappy
The lower the CEO salary, theThe lower the CEO salary, the
more likely it is to succeedmore likely it is to succeed …it go...
Cash is importantCash is important
•Know your burn rate & fume date
(when you will run out of money)
at any moment
2. Have a remote2. Have a remote
teamteam
•Offshore not outsource
•Everyone should feel ownership
(& have stock options)
•...
ChallengesChallenges
Getting to know each other
(developing informal rapport)
Body clock
Benefits: 24 hour cycle
SynchronousSynchronous is mustis must
Need to look at same screen
Skype
GoToMeeting
SCRUM
End of day reports
3. Bring expertise3. Bring expertise
into company without hiringinto company without hiring
•Advisory roles – SEO, Sales,
...
How to structure advisoryHow to structure advisory
relationshipsrelationships
•How much stock?
•Setup monthly meetings
•Cr...
Accountants & HRAccountants & HR
•Rent a CFO
RecruitingRecruiting
is hardis hard
•Recruiters or not?
4. Get a good4. Get a good
lawyerlawyer
5.5. OutsourceOutsource what youwhat you
cancan
Amazon S3, EC2
Dedicated servers instead of colocation
Google Ads, custom ...
6. Don’t let biz-6. Don’t let biz-
dev get ahead ofdev get ahead of
productproduct
Dealswith big companiescan be a mirage
7. Marketing:7. Marketing: Do youDo you
really need that schwag?really need that schwag?
User acquisitionUser acquisition
is a scienceis a science
Be metrics based
SEO not SEMSEO not SEM
•Have an organic SEO story
•How to incorporate seo from
ground up
8. Don’t skimp on8. Don’t skimp on
teamteam
•Hire the best designers &
developers you can
Create fun workCreate fun work
cultureculture
•celebrate every victory, have
meals together
Have food aroundHave food around
officeoffice (even if not Google(even if not Google
gourmet)gourmet)
9. Speed is9. Speed is
imperativeimperative
Small & agile
Set the tone forSet the tone for
speedspeed
In hiring, development, design,
releases, biz dev
Be agileBe agile
(worry about scaling later)
10. Build a great10. Build a great
productproduct
a. Solve one problema. Solve one problem
really wellreally well
b. Make appb. Make app
socialsocial
SlideShare as non social app
PowerPoint plugin?
No virality
c. Social networksc. Social networks
or open web?or open web?
d. Understandd. Understand
markets you buildmarkets you build
forfor
MindCanvas: Could sell into market
SlideShare: Unders...
e. To build ae. To build a
feature or not tofeature or not to
Listen to loudest?
Watch behavioral metrics?
Read blog posts?
Always think: How should weAlways think: How should we
double trafficdouble traffic??
f. Everyone onf. Everyone on
team should useteam should use
productproduct
•Let engineers directly get
customer feedback
11. How to11. How to LaunchLaunch
The AlphaThe Alpha
Feedback to the embed
No publicity
Browser compatibility issues
HowHow developeddeveloped shouldshould
a Beta be?a Beta be?
SlideShare beta
Enough to get point across
Little of social la...
SlideShare launchSlideShare launch
Invite only: Before or after launch?
Alpha
Stealth mode
Open to allLaunch
Invite only
Initial MomentumInitial Momentum
FinallyFinally
find me at
www.slideshare.net/rashmi
http://twitter.com/rashmi
Scrappy Startup2
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Scrappy Startup2

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  • http://www.flickr.com/photos/7210687@N08/3042350908/
  • Why choose
    Describe three popularity methods
  • http://www.entrepreneurbeginner.com/start-a-franchise.html (image from)
  • What type of hosting
    Developers love it
    Its good for fast, agile teams
    We hit scalability issues, but Twitter hitting them first!
    So far, its been solvable
    Not enough CPU. Doubled spend on machines.
    Split Web servers from App servers
    As system gets load, some parts of system get used more, code needs to be optimized
    Database scaling issues currently
    Solving problems as they arise, but architecting for scaling
    Dedicated hosting provider is compromise
    Having tech resources outside organization you can call on
    Reduces initial expense
    Good sys admins harder to find than good devs
  • Customer requests?
    At any given time
    List of 15 to-do features
    Many bugs to fix
    Customer requests
  • Transcript of "Scrappy Startup2"

    1. 1. Rashmi Sinha, CEO & Cofounder, SlideShare How to run a scrappy startupHow to run a scrappy startup
    2. 2. Who am I?Who am I?
    3. 3. SlideShare...SlideShare... best place in the world to share presentations
    4. 4. Taking over the worldTaking over the world (one PowerPoint at a(one PowerPoint at a time!)time!) Start: May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08
    5. 5. How to run aHow to run a scrappy startupscrappy startup •OR how to make the most of the money you have •OR How to build the best product with little money
    6. 6. 1. Keep your day1. Keep your day job till your ideajob till your idea has legshas legs •MindCanvas to SlideShare
    7. 7. Start from top inStart from top in being scrappybeing scrappy
    8. 8. The lower the CEO salary, theThe lower the CEO salary, the more likely it is to succeedmore likely it is to succeed …it goes…it goes to whether the mission of the company is to buildto whether the mission of the company is to build something new or just collect paychecks.something new or just collect paychecks. Peter Thiel, FoundersFund
    9. 9. Cash is importantCash is important •Know your burn rate & fume date (when you will run out of money) at any moment
    10. 10. 2. Have a remote2. Have a remote teamteam •Offshore not outsource •Everyone should feel ownership (& have stock options) •Hire smart people, give them ownership
    11. 11. ChallengesChallenges Getting to know each other (developing informal rapport) Body clock Benefits: 24 hour cycle
    12. 12. SynchronousSynchronous is mustis must Need to look at same screen Skype GoToMeeting
    13. 13. SCRUM End of day reports
    14. 14. 3. Bring expertise3. Bring expertise into company without hiringinto company without hiring •Advisory roles – SEO, Sales, Metrics, Marketing
    15. 15. How to structure advisoryHow to structure advisory relationshipsrelationships •How much stock? •Setup monthly meetings •Create action items at each meeting, complete them, report back
    16. 16. Accountants & HRAccountants & HR •Rent a CFO
    17. 17. RecruitingRecruiting is hardis hard •Recruiters or not?
    18. 18. 4. Get a good4. Get a good lawyerlawyer
    19. 19. 5.5. OutsourceOutsource what youwhat you cancan Amazon S3, EC2 Dedicated servers instead of colocation Google Ads, custom search Different widgets (Gigya, AddThis)
    20. 20. 6. Don’t let biz-6. Don’t let biz- dev get ahead ofdev get ahead of productproduct
    21. 21. Dealswith big companiescan be a mirage
    22. 22. 7. Marketing:7. Marketing: Do youDo you really need that schwag?really need that schwag?
    23. 23. User acquisitionUser acquisition is a scienceis a science Be metrics based
    24. 24. SEO not SEMSEO not SEM •Have an organic SEO story •How to incorporate seo from ground up
    25. 25. 8. Don’t skimp on8. Don’t skimp on teamteam •Hire the best designers & developers you can
    26. 26. Create fun workCreate fun work cultureculture •celebrate every victory, have meals together
    27. 27. Have food aroundHave food around officeoffice (even if not Google(even if not Google gourmet)gourmet)
    28. 28. 9. Speed is9. Speed is imperativeimperative
    29. 29. Small & agile
    30. 30. Set the tone forSet the tone for speedspeed In hiring, development, design, releases, biz dev
    31. 31. Be agileBe agile (worry about scaling later)
    32. 32. 10. Build a great10. Build a great productproduct
    33. 33. a. Solve one problema. Solve one problem really wellreally well
    34. 34. b. Make appb. Make app socialsocial SlideShare as non social app PowerPoint plugin? No virality
    35. 35. c. Social networksc. Social networks or open web?or open web?
    36. 36. d. Understandd. Understand markets you buildmarkets you build forfor MindCanvas: Could sell into market SlideShare: Understood market
    37. 37. e. To build ae. To build a feature or not tofeature or not to Listen to loudest? Watch behavioral metrics? Read blog posts?
    38. 38. Always think: How should weAlways think: How should we double trafficdouble traffic??
    39. 39. f. Everyone onf. Everyone on team should useteam should use productproduct •Let engineers directly get customer feedback
    40. 40. 11. How to11. How to LaunchLaunch
    41. 41. The AlphaThe Alpha Feedback to the embed No publicity Browser compatibility issues
    42. 42. HowHow developeddeveloped shouldshould a Beta be?a Beta be? SlideShare beta Enough to get point across Little of social layer Not buggy
    43. 43. SlideShare launchSlideShare launch Invite only: Before or after launch? Alpha Stealth mode Open to allLaunch Invite only
    44. 44. Initial MomentumInitial Momentum
    45. 45. FinallyFinally find me at www.slideshare.net/rashmi http://twitter.com/rashmi
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