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Scrappy Startup2


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  • Why choose
    Describe three popularity methods
  • (image from)
  • What type of hosting
    Developers love it
    Its good for fast, agile teams
    We hit scalability issues, but Twitter hitting them first!
    So far, its been solvable
    Not enough CPU. Doubled spend on machines.
    Split Web servers from App servers
    As system gets load, some parts of system get used more, code needs to be optimized
    Database scaling issues currently
    Solving problems as they arise, but architecting for scaling
    Dedicated hosting provider is compromise
    Having tech resources outside organization you can call on
    Reduces initial expense
    Good sys admins harder to find than good devs
  • Customer requests?
    At any given time
    List of 15 to-do features
    Many bugs to fix
    Customer requests
  • Transcript

    • 1. Rashmi Sinha, CEO & Cofounder, SlideShare How to run a scrappy startupHow to run a scrappy startup
    • 2. Who am I?Who am I?
    • 3. SlideShare...SlideShare... best place in the world to share presentations
    • 4. Taking over the worldTaking over the world (one PowerPoint at a(one PowerPoint at a time!)time!) Start: May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08
    • 5. How to run aHow to run a scrappy startupscrappy startup •OR how to make the most of the money you have •OR How to build the best product with little money
    • 6. 1. Keep your day1. Keep your day job till your ideajob till your idea has legshas legs •MindCanvas to SlideShare
    • 7. Start from top inStart from top in being scrappybeing scrappy
    • 8. The lower the CEO salary, theThe lower the CEO salary, the more likely it is to succeedmore likely it is to succeed …it goes…it goes to whether the mission of the company is to buildto whether the mission of the company is to build something new or just collect paychecks.something new or just collect paychecks. Peter Thiel, FoundersFund
    • 9. Cash is importantCash is important •Know your burn rate & fume date (when you will run out of money) at any moment
    • 10. 2. Have a remote2. Have a remote teamteam •Offshore not outsource •Everyone should feel ownership (& have stock options) •Hire smart people, give them ownership
    • 11. ChallengesChallenges Getting to know each other (developing informal rapport) Body clock Benefits: 24 hour cycle
    • 12. SynchronousSynchronous is mustis must Need to look at same screen Skype GoToMeeting
    • 13. SCRUM End of day reports
    • 14. 3. Bring expertise3. Bring expertise into company without hiringinto company without hiring •Advisory roles – SEO, Sales, Metrics, Marketing
    • 15. How to structure advisoryHow to structure advisory relationshipsrelationships •How much stock? •Setup monthly meetings •Create action items at each meeting, complete them, report back
    • 16. Accountants & HRAccountants & HR •Rent a CFO
    • 17. RecruitingRecruiting is hardis hard •Recruiters or not?
    • 18. 4. Get a good4. Get a good lawyerlawyer
    • 19. 5.5. OutsourceOutsource what youwhat you cancan Amazon S3, EC2 Dedicated servers instead of colocation Google Ads, custom search Different widgets (Gigya, AddThis)
    • 20. 6. Don’t let biz-6. Don’t let biz- dev get ahead ofdev get ahead of productproduct
    • 21. Dealswith big companiescan be a mirage
    • 22. 7. Marketing:7. Marketing: Do youDo you really need that schwag?really need that schwag?
    • 23. User acquisitionUser acquisition is a scienceis a science Be metrics based
    • 24. SEO not SEMSEO not SEM •Have an organic SEO story •How to incorporate seo from ground up
    • 25. 8. Don’t skimp on8. Don’t skimp on teamteam •Hire the best designers & developers you can
    • 26. Create fun workCreate fun work cultureculture •celebrate every victory, have meals together
    • 27. Have food aroundHave food around officeoffice (even if not Google(even if not Google gourmet)gourmet)
    • 28. 9. Speed is9. Speed is imperativeimperative
    • 29. Small & agile
    • 30. Set the tone forSet the tone for speedspeed In hiring, development, design, releases, biz dev
    • 31. Be agileBe agile (worry about scaling later)
    • 32. 10. Build a great10. Build a great productproduct
    • 33. a. Solve one problema. Solve one problem really wellreally well
    • 34. b. Make appb. Make app socialsocial SlideShare as non social app PowerPoint plugin? No virality
    • 35. c. Social networksc. Social networks or open web?or open web?
    • 36. d. Understandd. Understand markets you buildmarkets you build forfor MindCanvas: Could sell into market SlideShare: Understood market
    • 37. e. To build ae. To build a feature or not tofeature or not to Listen to loudest? Watch behavioral metrics? Read blog posts?
    • 38. Always think: How should weAlways think: How should we double trafficdouble traffic??
    • 39. f. Everyone onf. Everyone on team should useteam should use productproduct •Let engineers directly get customer feedback
    • 40. 11. How to11. How to LaunchLaunch
    • 41. The AlphaThe Alpha Feedback to the embed No publicity Browser compatibility issues
    • 42. HowHow developeddeveloped shouldshould a Beta be?a Beta be? SlideShare beta Enough to get point across Little of social layer Not buggy
    • 43. SlideShare launchSlideShare launch Invite only: Before or after launch? Alpha Stealth mode Open to allLaunch Invite only
    • 44. Initial MomentumInitial Momentum
    • 45. FinallyFinally find me at