Office 2.0 social life of office documents

Slide 1: Office 2.0 (or the social life of office documents) Rashmi Sinha www.slideShare.net

Slide 2: Office 1.0 (born 1989)

Slide 3: Per-seat licensing model

Slide 4: personal Focus on productivity

Slide 5: Proprietary systems

Slide 6: collaboration No natural model

Slide 7: folders & idiosyncratic mess of subfolders

Slide 8: sharing happens outside system

Slide 9: Ribbon menu, brilliant but misses the point

Slide 10: People have seen the future

Slide 11: Web 2.0 wisdom of crowds Wikis Second Life Search engine optimization MySpace search long tail World of warcraft YouTube Real time collaboration tagging AJAX

Slide 12: First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> -> to her… How it works •People connect to each other •Six degrees of separation •“Are you my friend” awkwardness

Slide 13: Second generation social networks Put objects at the center Objects invite us to Connect Play Reach out

Slide 14: Tomatoes Dance performance Coffee

Slide 15: Model 1: Watercooler conversations (around objects e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him How it works •People share objects | watch others •Connections through objects •Social info streams: emergence of popular, interesting items

Slide 16: Model 2: Viral sharing (passing on interesting stuff, e.g., YouTube videos) 1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on… How it works •Individual to individual to individual •Popularity based navigation track “viral” items

Slide 17: Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks Global -> you see my tags lebanon voices politics -->You share your tags -> Global technology voices politics science How it works •Saving & tagging your stuff (creating bookmarks). brain •Tags mediate social connections •Formation of social/conceptual information streams. Emergence of popular, interesting items JAVA science web CNN networks blogs science

Slide 18: Model 4: Social news creation (rating news stories, e.g., digg, Newsvine) 1) I find interesting story -> you rate story 5 -->Others rate stories 4 How it works •Finding and rating stories •Popular stories rise to top

Slide 19: Documents as social objects

Slide 20: …documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices… John Seely Brown & Paul Duguid Social life of documents

Slide 21: New forms of document > new Social Worlds Letters Copiers Faxes Zines from sociologist - Anselm Strauss

Slide 22: Rules for Office 2.0 (Inspired by Ismael Ghalimi)

Slide 23: Browser based creation / editing / sharing No files on personal computer Syndication, remix & mashup friendly Data import/export, competition Synchronous collaboration Large scale social sharing

Slide 24: Person to person sharing No Authoring authoring Large scale social space

Slide 25: presentations are hard to share social critique of PowerPoint large-scale sharing social space, not a utility

Slide 26: SlideShare launched Oct 2006 Youtube for powerpoint People immediately got concept

Slide 27: people share on SlideShare What Venture capitalists share advise Ministers share sermons Teachers share lesson plans Entrepreneurs share business plans

Slide 28: how SlideShare fits into people’s live

Slide 29: microcontent Slides as URL for every slide Comment on individual slides

Slide 30: web mode Always in Embedding retains social context Full screen is within browser

Slide 31: mashups with audio,video Zentation SlideShare audio

Slide 32: good content floats to top Multiple models of popularity Users drive navigation

Slide 33: popularity based navigation tags & social features exposing the long tail

Slide 34: navigation Models of Single simple metric (e.g., Digg) Single complex metric (e.g., Flickr) Multiple Simple Metrics (e.g., YouTube, SlideShare)

Slide 35: Popularity metrics Metric Goal Favoriting Remember stuff Show others what you like Tagging Remember stuff Commenting Interact with others Digging Decide what goes to front page Viewing Watch it Embedding Share on your blog Emailing Share with your friends

Slide 36: SlideShare stories (complications that arise when you share documents)

Slide 37: Identity production

Slide 38: Mashups & attribution

Slide 39: privacy notions of

Slide 40: Finally Slides at http://www.slideshare.net/rashmi/office-20-social-life-of-office-documents/ you can find me at http://www.slideshare.net/rashmi