Office 2.0 social life of office documents

Office 2.0 (or the social life of office documents) Rashmi Sinha www.slideShare.net

Office 1.0
(born 1989)

Per-seat licensing model

Focus on personal productivity

Proprietary systems

No natural collaboration model

idiosyncratic mess of folders & subfolders

sharing happens outside system

Ribbon menu, brilliant but misses the point

People have seen the future

Wikis Second Life long tail search tagging World of warcraft Search engine optimization Web 2.0 AJAX Real time collaboration wisdom of crowds YouTube MySpace

First generation Social Networks (Friendster, LinkedIn…)
How it works
People connect to each other
Six degrees of separation
“ Are you my friend” awkwardness
1) I am linked to -> -> to you --->You are linked to her -> -> to her…

Second generation social networks
Put objects at the center
Objects invite us to
Connect
Play
Reach out

Coffee Dance performance Tomatoes

Model 1: Watercooler conversations (around objects e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him
How it works
People share objects | watch others
Connections through objects
Social info streams: emergence of popular, interesting items

Model 2: Viral sharing (passing on interesting stuff, e.g., YouTube videos)
How it works
Individual to individual to individual
Popularity based navigation track “viral” items
1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…

Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks -> you see my tags -->You share your tags ->
How it works
Saving & tagging your stuff (creating bookmarks).
Tags mediate social connections
Formation of social/conceptual information streams. Emergence of popular, interesting items
politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain

Model 4: Social news creation (rating news stories, e.g., digg, Newsvine) 1) I find interesting story -> you rate story -->Others rate stories
How it works
Finding and rating stories
Popular stories rise to top
5 4

Documents as social objects

… documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices…
John Seely Brown & Paul Duguid
Social life of documents

New forms of document > new Social Worlds
Letters
Copiers
Faxes
Zines
from sociologist - Anselm Strauss

Rules for Office 2.0
(Inspired by Ismael Ghalimi)

Browser based creation / editing / sharing
No files on personal computer
Syndication, remix & mashup friendly
Data import/export, competition
Synchronous collaboration
Large scale social sharing

Person to person sharing Large scale social space Authoring No authoring

presentations are hard to share
social critique of PowerPoint
large-scale sharing
social space, not a utility

SlideShare
launched Oct 2006
Youtube for powerpoint
People immediately got concept

What people share on SlideShare
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans

how SlideShare fits into people’s live

Slides as microcontent
URL for every slide
Comment on individual slides

Always in web mode
Embedding retains social context
Full screen is within browser

mashups with audio,video
Zentation
SlideShare audio

good content floats to top
Multiple models of popularity
Users drive navigation

popularity based navigation
tags & social features
exposing the long tail

Models of navigation
Single simple metric (e.g., Digg)
Single complex metric (e.g., Flickr)
Multiple Simple Metrics (e.g., YouTube, SlideShare)

Popularity metrics Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric

SlideShare stories (complications that arise when you share documents)

Identity production

Mashups & attribution

notions of privacy

Finally
Slides at
http://www.slideshare.net/rashmi/office-20-social-life-of-office-documents/
you can find me at
http://www.slideshare.net/rashmi

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Office 2.0 social life of office documents

by Rashmi Sinha on May 08, 2007

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Office 2.0 social life of office documents — Presentation Transcript