Office 2.0 (or the social life of office documents) Rashmi Sinha www.slideShare.net

Office 1.0 (born 1989)

(born 1989)

Per-seat licensing model

Focus on personal productivity

Proprietary systems

No natural collaboration model

idiosyncratic mess of folders & subfolders

sharing happens outside system

Ribbon menu, brilliant but misses the point

Ribbon menu, brilliant but misses the point

People have seen the future

Wikis Second Life long tail search tagging World of warcraft Search engine optimization Web 2.0 AJAX Real time collaboration wisdom of crowds YouTube MySpace

First generation Social Networks (Friendster, LinkedIn…) How it works People connect to each other Six degrees of separation “ Are you my friend” awkwardness 1) I am linked to -> -> to you --->You are linked to her -> -> to her…

How it works

People connect to each other

Six degrees of separation

“ Are you my friend” awkwardness

Second generation social networks Put objects at the center Objects invite us to Connect Play Reach out

Put objects at the center

Objects invite us to

Connect

Play

Reach out

Coffee Dance performance Tomatoes

Model 1: Watercooler conversations (around objects e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him How it works People share objects | watch others Connections through objects Social info streams: emergence of popular, interesting items

How it works

People share objects | watch others

Connections through objects

Social info streams: emergence of popular, interesting items

Model 2: Viral sharing (passing on interesting stuff, e.g., YouTube videos) How it works Individual to individual to individual Popularity based navigation track “viral” items 1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…

How it works

Individual to individual to individual

Popularity based navigation track “viral” items

Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks -> you see my tags -->You share your tags -> How it works Saving & tagging your stuff (creating bookmarks). Tags mediate social connections Formation of social/conceptual information streams. Emergence of popular, interesting items politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain

How it works

Saving & tagging your stuff (creating bookmarks).

Tags mediate social connections

Formation of social/conceptual information streams. Emergence of popular, interesting items

Model 4: Social news creation (rating news stories, e.g., digg, Newsvine) 1) I find interesting story -> you rate story -->Others rate stories How it works Finding and rating stories Popular stories rise to top 5 4

How it works

Finding and rating stories

Popular stories rise to top

Documents as social objects

… documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices… John Seely Brown & Paul Duguid Social life of documents

John Seely Brown & Paul Duguid

Social life of documents

New forms of document > new Social Worlds Letters Copiers Faxes Zines from sociologist - Anselm Strauss

Letters

Copiers

Faxes

Zines

Rules for Office 2.0 (Inspired by Ismael Ghalimi)

(Inspired by Ismael Ghalimi)

Browser based creation / editing / sharing No files on personal computer Syndication, remix & mashup friendly Data import/export, competition Synchronous collaboration Large scale social sharing

Browser based creation / editing / sharing

No files on personal computer

Syndication, remix & mashup friendly

Data import/export, competition

Synchronous collaboration

Large scale social sharing

Person to person sharing Large scale social space Authoring No authoring

presentations are hard to share social critique of PowerPoint large-scale sharing social space, not a utility

social critique of PowerPoint

large-scale sharing

social space, not a utility

SlideShare launched Oct 2006 Youtube for powerpoint People immediately got concept

launched Oct 2006

Youtube for powerpoint

People immediately got concept

What people share on SlideShare Venture capitalists share advise Ministers share sermons Teachers share lesson plans Entrepreneurs share business plans

Venture capitalists share advise

Ministers share sermons

Teachers share lesson plans

Entrepreneurs share business plans

how SlideShare fits into people’s live

Slides as microcontent URL for every slide Comment on individual slides

URL for every slide

Comment on individual slides

Always in web mode Embedding retains social context Full screen is within browser

Embedding retains social context

Full screen is within browser

mashups with audio,video Zentation SlideShare audio

Zentation

SlideShare audio

good content floats to top Multiple models of popularity Users drive navigation

Multiple models of popularity

Users drive navigation

popularity based navigation tags & social features exposing the long tail

tags & social features

exposing the long tail

Models of navigation Single simple metric (e.g., Digg) Single complex metric (e.g., Flickr) Multiple Simple Metrics (e.g., YouTube, SlideShare)

Single simple metric (e.g., Digg)

Single complex metric (e.g., Flickr)

Multiple Simple Metrics (e.g., YouTube, SlideShare)

Popularity metrics Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric

SlideShare stories (complications that arise when you share documents)

Identity production

Mashups & attribution

notions of privacy

Finally Slides at http://www.slideshare.net/rashmi/office-20-social-life-of-office-documents/ you can find me at http://www.slideshare.net/rashmi

Slides at

http://www.slideshare.net/rashmi/office-20-social-life-of-office-documents/

you can find me at

http://www.slideshare.net/rashmi